The 1984 San Diego Padres Tony Gwynn Lite Beer promo card is a fascinating oddball issue. I spotted it in an August 1985 Baseball Cards Magazine ad from San Diego Sports Collectibles, but I’m unsure how it was originally distributed.
The advertisement says they were only released in the San Diego area in September 1984, but where and how? If you have the details, let me know in the comments.
The back of the card only includes information and statistics from his 1983 season, but the front honors the fact that he led the National League in batting in 1984 (with a .351 average, by the way).
The signed promotional card example pictured above was sold by Memory Lane Inc. on 11 January 2025 for $540, but you can pick up an ungraded and unsigned card for between $15 and $20.
Update 30 Jan 2025: A few collectors on X told me they were given out at a game as a stadium giveaway.
I have come across a couple of these over the years… but have no idea how they were distributed. Hopefully someone out there has the details.