TCMA’s Early Days: A Look at Their 1972 Advertisement in The Trader Speaks

Here’s a historically significant ad TCMA placed in the April 1972 issue of The Trader Speaks—one of their first as a newly incorporated company that year.

Unfortunately, I’m unaware of a definitive source of TCMA sets and checklists; the major catalogs are all missing at least a handful. That said, The Standard Catalog does include the 504-card 1972 TCMA The 1930’s set. Here’s what they wrote about it:

Extending to over 500 cards, this was one of TCMA’s first ventures into the business of creating collectors’ edition card sets of former players. Over the length of the series there were a number of style differences. The set was issued in 21 series of 24 cards each. All cards were printed in black-and-white (except for Series 18-19 printed in blue) and feature player photos on usually borderless fronts. Dimensions were about 2” x 2-3/4” for most series, with Series 15-16 in a 2-1/2” x 3-1/2” format. Except for a TCMA copyright line on some of the earlier cards, there is no other printing on the front. Back have player identification, team affiliations, TCMA copyright and, after #72, a card number. Production is reported as 1,000 sets. Blank-back version and uncut panels of 12 exist.

But there’s another great source of information for the 1930’s and reprint sets from TCMA’s ad, and that’s Bert Sugar’s 1975 The Sports Collectors Bible.

And why is that? Well, Mike Aronstein wrote the section on “Collectors’ Issues!” 

He’d have had a good idea three years later what he printed! Here’s the intro that he wrote:

Next, in the first two pages of the 1930s set, notice that the first three are described as unnumbered, and Aaronstein included information about distribution. Series No. 1 was issued separately, with 2 through 19 issues in pairs.

A few pages later, on the bottom of page 346, Aronstein included information about the company’s reprint sets. Some of these are mentioned in The Trader Speaks advertisement.

Happy collecting!

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