Time for Yoo-Hoo: Exploring the Rare Yogi Berra Endorsed Clock

I’ve written about Yoo-Hoo a few times on the blog before and am super interested in the 1959 Yoo-Hoo set and 1959 Yoo-Hoo Mickey Mantle card, but this example of a Yogi Berra Yoo-Hoo clock is a first for me!

Mastro sold this specific example in November 1999 for $1,357. They described it as being 12” x 29” and still in working condition with the original cord. However, they wrote that it had a crack on the side panel. They assumed that it was used in retail stores in the late 1950s or early 1960s.

I’ve found three other sales, and it’s tough to compare, and they may all be unique.

Lelands sold the following copy for $1,503 in October 2016. They said it worked perfectly. They added that the clock was only available commercially.

Heritage sold the next fully functional one for $1,260 in August 2019, and they included a photo of the back.

Most recently, REA sold a copy for $1,320 in the spring of 2021. They said the clock worked, but the light did not. They described the clock as a 1960s point-of-sale advertising clock and noted that it was intended to be hung at retailers as an additional advertisement for the popular drink.

1964 Yoo-Hoo Yankees Easel Back Counter Sign With Yogi Berra And Mickey Mantle

Mastro Fine Sports Auctions offered this Ex-Mt Yoo-Hoo easel back counter sign for sale in their November 2000 catalog.

They described the 11” x 14” piece as being from 1964, featuring eight New York Yankees. Moose Skowron split 1964 between the Senators (the hat he is pictured in) and the White Sox after spending 1963 with the Dodgers but was with the Yankees from 1954-1962.

From an advertising perspective, Yoo-Hoo had a long-standing relationship with Yogi Berra, their spokesman, for around two decades, starting in the late 1950s when Berra became friends with the company’s owner. Berra helped recruit investors and brought in his teammates to help promote the drink.

A few copies exist across the hobby, and when they pop up for sale, they have been selling for ~$1k, but higher prices are possible. However, replicas are available on eBay for under $20.