In December 1953, Topps cut Willie Mays a check for a whopping $50 to appear in their 1954 baseball card set—less than what a torn copy of his card is worth today.
Here’s the item description from Mastro’s March 2000 catalog, in which it appeared as lot 663:
In late 1953, Topps Chewing Gum and Willie Mays agreed on the terms of a 1954 baseball card contract with an option for 1955. Mays would receive a lusty $50 for the use of his picture on the 1954 Topps baseball issue (May we note that today, a ’54 Topps May, torn in half, is worth more than this original compensation). We have here for your collecting pleasure that very check. The December 17, 1953 check from Topps Chewing Gum Incorporated is made out to William Howard Mays and signed on the back “William H. Mays Jr” in fountain ink. Sarah Mays, Willie’s mother, has also signed on the back, including her address in Fairfield, Alabama. This unique check shows fold lines and a paper loss on the left border, giving it a technical grade at about Very Good; however, it has a terrific full name autograph and provides that historic link of Willie Mays with Topps. A magnificent relic realized through pitiful exploitation. Kevin Keating and James Spence LOA’s. Minimum Big $300
Here’s the back of the check with the terms and Mays’ (and his mother’s) endorsement:
In September 2024, I highlighted a handful of P.F. Canvas shoe advertisements. Well, I ran across another in a March 2000 auction catalog, and I think this one’s my favorite!
I dig the giant baseball in the background.
The piece dates back to the early 1950s when baseball was first on national TV and showcases the game’s top stars endorsing the P.F. canvas shoes (later known as P.F. Flyers). The framed ad was described as 19” x 25”.
In March 2016, Hake’s sold a copy for $707 and they said the ad was a 19.5” x 25-5/8′” stiff cardboard standee w/easel back.
And then, in September 2023, Rockhurst Auctions offered it for sale again, but it failed to meet its reserve.
Here’s another cool uncut sheet from the hobby library archives, a 1973 Topps Test Candy Lid Uncut Sheet. This one was offered as lot 389 in Christie’s East Sports Memorabilia Auction in October 1992.
The sheet includes stars like Hank Aaron, Willie Mays, Pete Rose, Carlton Fisk, and Nolan Ryan. It was described as being in near mint condition and carried and had an estimated value of $700-800.
The Standard Catalog described the set as “a bit out of the ordinary, the Topps Candy Lids were the top of a product called ‘Baseball Stars Bubble Gum.’ The bottom (inside) of the lids carry a color photo of a player with a ribbon containing the name, position and team. The lids are 1-7/8” in diameter. A total of 55 different lids were made featuring most of the stars of the day.”
Here are a few examples.
There are also several slabbed and unslabbed proofs on the market, so I wonder if someone cut up the sheet.
Let me know what you think in the comments and don’t forget to check out more uncut sheets on the archive. Happy collecting!
The Fall 1992 Issue of Topps Magazine featured a great competition. The grand prize was an autographed copy of the 9th Topps Magazine’s centerfold illustration featuring Mays, Mantle, and Snider.
This copy was sold by Collect Auctions for just $264 in July 2021.
I presume this was the Grand Prize for the “In The Ball Park” Game Time competition pictured below.
I guess a collector could have removed the centerfold from the magazine and had the players sign it, but the Beckett LOA and the auction description don’t specify whether this was the case.
This Topps Magazine centerfold features Mickey Mantle, Duke Snider and Willie Mays, with signatures from each. Each signed in fiber-tip marker over their images, with each signature authenticated by BAS with a full LOA.
In the world of baseball collectibles, few items hold the mystique of the elusive 1954 ALAGA Syrup Willie Mays Postcard, a collectible so scarce that most collectors won’t ever lay eyes on one in person. Luckily, for avid fans of Willie Mays seeking a connection to the baseball legend’s collaboration with ALAGA, there exists a moderately more accessible treasure — an advertising poster. In this piece, I’ll chat about the details and scarcity of both items while also discussing a few of ALAGA’s magazine and newspaper ads featuring Mays and another baseball luminary, Hank Aaron.
The Alabama-Georgia (ALAGA) Syrup Company
According to their website, the Alabama-Georgia (ALAGA) Syrup Company was established by Louis Broughton Whitfield, Sr., along with his wife, Willie Vandiver Whitfield, in 1906. The first can of ALAGA syrup was packed in January 1907, and by 1920, “Alaga Syrup had grown into a national brand thanks to the revolutionary manufacturing methods which brought ALAGA syrup to customers throughout the country in metal cans, a remarkable packaging and distribution feat for its day.”
ALAGA Truck
WSFA News 12 published a piece about the company in celebration of it being over a century old. In it, they mention that the company has had some pretty big names endorse the product over the years, including Willie Mays, Hank Aaron, F. Scott Fitzgerald, Clark Gable, Bear Bryant, Shug Jordan, and Nat King Cole.
1954 ALAGA Syrup Willie Mays Postcard
The year of issue of the 1954 ALAGA Syrup Willie Mays Postcard is approximate. Mays is pictured in a New York Giants cap (they moved to San Francisco in 1957), and ALAGA syrup ads featuring Mays started showing up in 1955 in Ebony Magazine, among other publications, making a 1954 date seem reasonable.
The front of the 3-1/4″ x 5-1/2″ postcard features a borderless black-and-white portrait with a facsimile autograph.
1954 ALAGA Syrup Willie Mays Postcard – Front
The back has an advertisement for ALAGA syrup, which states, “Willie Mays says, ‘I was raised on ALAGA Syrup’ on the left side with a postage stamp square on the upper right and space to write a note to the right of the ad.
1954 ALAGA Syrup Willie Mays Postcard – Reverse
PSA has only graded the previously pictured example (it resides in the current number 1 ranked Willie Mays Master Set on the registry), and unfortunately, I can’t make out any postage cancels for dating. While the SGC Pop Report doesn’t include the card, and I haven’t run across any Beckett-graded examples, the Trading Card Database includes the following example:
1954 ALAGA Syrup Willie Mays Postcard – TCDB
Given the postcard’s rarity and Mays’s popularity, I couldn’t even begin to estimate its price.
Now, if you’re a Willie Mays fan and enjoy having syrup with waffles (order intended) as much as I do, you might want to try and grab one of the 1960s Willie Mays ALAGA syrup Advertising Posters for your collection. They’re approximately 10″ x 20″ and one-sided; it reads ALAGA Syrup along the top, followed by a picture of Mays in the middle with a quote from him reading: “Say hey! Love that real ribbon cane flavor”, followed by a bottle of soup with waffles along the bottom. Goldin sold the following example in April 2017 for $255.
The posters aren’t super common, but they aren’t as scarce as the postcard. There was a single copy on eBay in Nov 2023 for $539.99 (it was framed and JSA authenticated), and besides the Goldin copy I already mentioned, there have been a few other sales over the years, too. For example, SCP sold a framed copy in November 2010 for $428. Heritage has sold a handful of them, including a framed copy in October 2020 for $192, a lot of three in 2019 for $264, a single copy for $120 in October 2017, another for $199.50 in December 2016, and another in June 2016 for $203.15.
Willie Mays and Hank Aaron ALAGA Syrup Newspaper and Magazine Ads
I mentioned earlier that ads featuring Mays and ALAGA started appearing around 1955; they had quite a nostalgic appeal. In two of the following examples, Mays says he was “raised on Alaga Syrup.” And one says, “It brings back bright memories every time I taste it.”
ALAGA Ads Featuring Willie Mays
I believe the ads ran for about ten years, starting in the mid-50s; the rightmost Mays Ad, dated to 1963, uses the same image of Mays but includes french toast instead of waffles.
Hank Aaron was featured in various similarly written ads for ALAGA syrup, and the right most of the following four was published in 1966. Unfortunately, I haven’t found any Hank Aaron postcards featuring the ALAGA brand. Also, the third Aaron ad may actually be a poster.
ALAGA Ads Featuring Hank Aaron
This ad featuring Mr. and Mrs. Aaron is my favorite; those pancakes look delicious!
ALAGA Ad Featuring Mr. and Mrs. Hank Aaron
Conclusion and Further Reading
I actually didn’t know the 1954 ALAGA Syrup Willie Mays Postcard existed until I stumbled upon it while flipping through the first few pages of the Standard Catalog of Vintage Baseball Cards. Though ownership remains a distant prospect for almost everyone, the poster is a more attainable quest—a cherished piece rumored to have found favor with Mays. I also love it when there are items that bridge the gap between collecting, baseball history, and Americana!
Despite its short run of only 16 issues, Topps Magazine produced a ton of amazing content, including this brief piece from Skip Rozin on New York heroes Willie Mays, Mickey Mantle, and Duke Snider.
I love that the magazine highlighted the three players’ 1952 Topps baseball cards.
Here’s an awesome advertisement, scanned from a June 2005 auction catalog for B.F. Goodrich P-F Canvas Shoes featuing a slew of MLB legends.
A few years later, in 2013, Lelands sold a framed copy of the awesome stadium-designed cardboard ad, mentioning that it measures 19” x 25”. They also highlighted the inclusion of Sam Jethroe as an early African American promotion—that copy sold for $640.
If you look around, you’ll find several variations dating later into the ’50s that include legends like Ted Williams, Mickey Mantle, and Willie Mays. However, if you want them in your collections, they’ll cost you many thousands of dollars. Luckily, they all feature floating heads!
