Upper Deck

Upper Deck Hockey Sheets

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Here’s an awesome summary of the Hockey Sheets that Upper Deck distributed at games during the 1991/92 NHL season, as presented in Allan Kaye’s Sports Cards in April 1992.

I had previously written a four-part series of blog posts related to Upper Deck’s commemorative sheets that I may republish here or via a magazine in the future, so if you’re interested in more about them, please contact me. In the meantime, here are a pair of examples from the 1991/92 distribution, as discussed in the article.

1992 Upper Deck Denny’s Grand Slam Holograms Advertising

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The 1991 Upper Deck Denny’s Grand Slam Hologram cards were so popular that the partners doubled down on the promotion the following year with this awesome teaser ad that I pulled from the August 1992 edition of Baseball Cards Magazine.

Denny’s then ran this ad the next month, showcasing the cards.

Denny’s partnered with Upper Deck for six total releases (1991-1995) before switching to Pinnacle for their 1996 and 1997 sets.

Upper Deck Promotional Sheet Checklist

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The September 1992 issue of Baseball Cards Magazine is special because it deep-dives into Upper Deck’s earliest years. One of my favorite things they included was this checklist of all the sets, but primarily all of their promotional-sheet issues.

You can read that they credited Don Butler, with the assistance of Jeff Kurowski and Nigel Spill, with putting it together for Sports Collectors Digest.

Here are two of the sheets pictured in the magazine.

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