Unopened

Prince of Cards – The “Best” Unopened Product You Will Ever See

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Yesterday, I shared an ad from The Baseball Card Kid, with whom most collectors on the leading unopened FB group had fond memories. This ad from Prince of Cards didn’t precisely elicit identical memories.

The ad is a scan from the June 1996 issue of Sports Card Trader. Here are a few comments from collectors on the Facebook ‘Vintage Wax and Packs’ group after I posed this same ad on September 15th, 2024.

  • One collector noticed that the 1971 rack was bad since the header hole was wrong, and another group expert commented that the 1969 Aaron/Bench rack was probably bogus, too, showing just how far back people were fabricating this stuff.
  • Someone noticed that the 1975 mini box at $1,750 was actually higher than the price for one as recently as 2012 or so. And someone commented that they were getting them for around $400 in the early ’90s.
  • It’s not all bad; one collector said he bought a couple of 1986 Fleer basketball sets from Prince (in the late ’90s), and both Jordan’s graded PSA 8.
  • A collector remembered the huge find of sealed 61-62 Fleer basketball cases in the late 80s/early 90s.
  • Another collector recalled buying a 1969 cello pack from this dealer that, when opened, had two wax-stained cards in the middle (circa 1992). Another purchased some 1961 Fleer basketball packs around this time that, when opened a few years later, had 1980s Topps baseball cards in the middle.
  • A ton of collectors said the packs purchased from this dealer in the early ’90s were bad.

The lesson is to be informed and do as much homework as possible, especially when buying pricey items in the unopened niche. 

Mark Murphy The Baseball Card Kid – Unopened Advertising In Late 1993

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Today, the Baseball Card Exchange is the big player in the unopened space, but in the early ’90s, it was Mark Murphy, The Baseball Card “Kid.” Here’s an ad he placed in the December 1993 issue of Sports Cards Magazine.

You can see along the top that he had just bought a gorgeous run of 1970-1979 Topps Baseball wax boxes and was offering packs from each of them as the first products in the ad. Let’s compare prices in December 1993 to PSA 8-graded wax packs today:

  • 1970 Topps: $200 (5th/6th/7th Series) compared to ~$2000+
  • 1971 Topps: $175 (1st/2nd Series) compared to ~$2000++ (BBCE Auctions recently sold a PSA 8 1st Series pack for $6,667 and 2nd Series packs for $3k)
  • 1972 Topps: $65 (3rd Series) compared to ~$500-750
  • 1973 Topps: $110 (2nd Series) compared to ~$1k
  • 1974 Topps: $60 compared to ~$500
  • 1975 Topps: $90 compared to ~$1k
  • 1976 Topps: $35 compared to $350-425
  • 1977 Topps: $30 compared to ~$225
  • 1978 Topps: $20 compared to ~$150
  • 1979 Topps: $15 compared to ~$115

This ad has so many other awesome products, so I shared the advertisement on the Facebook ‘Vintage Wax and Packs’ group in early September 2024 to see what stood out to people who concentrate on this hobby niche:

  • Some were surprised by how high some prices were at the time; many thought that everything would have been a lot cheaper in 1993.
  • One collector commented that the 1982 Topps and 1991 Stadium Club boxes cost the same.
  • Many commented on how many “bad” decisions one could have made in that ad.
  • A lot of folks had bought vending boxes from him.
  • There were many comments about the 1986/87 Fleer basketball packs being $225 or $425 for two.
  • Many recalled fond memories of dealing with Murphy.

Happy collecting!

1984 Topps Football Cut Card Cases

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Here’s one you don’t see every day, especially in triplicate: a 1984 Topps Football Cut Card Case! One of each sheet (“A”, “B”, and “C”)

Mastro offered these cases in his April 2004 Sports Premier Catalog Auction. While described as an “aftermarket” product, they included a small white sticker with Topps’ distinctive coding information.

Each 35-pound case had 8,650 cards packed in solid, “crisply patterned” rows. Here’s a photo of those rows; I couldn’t get a clean scan since the catalog is so thick, hence the dark color on the left.

With 25,920 cards, there would be enough to create more than 60 complete 396-card sets; that’s a lot of Marino and Elway rookies!

The lot’s description mentioned that the 18” x 12” x 7-1/2” cartons were retaped to ensure structural viability but were unsearched.

I’ll share more about cut card cases in a future newsletter, so subscribe here so you can catch it.

1976/77 Topps Basketball Unopened Vending Case

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Mastro offered this 1976/77 Topps basketball unopened vending case in their April 2006 catalog; what are the odds it’s still sealed today?

As you can see, the case contained sixteen 500-count boxes for a total of 8,000 untouched cards, including Kareem Abdul-Jabbar, Moses Malone, and Julius Erving. And with a 144 total card set size in 1976, there’d be a ton of each in there!

Here’s an example of what the tall-boy-sized vending boxes look like.

Mastro didn’t describe the case’s provenance, but Fritsch did sell through Mastro a lot then, so it could have been from “The Fritsch Vault.”

Collect Auctions sold this empty 1976 Topps Basketball Vending Case in August 2020 for $110, which differs from the sealed Mastro example pictured above.

Steiner Sports is currently (September 2024) offering this one for $262, which also looks different than the Mastro case.

So there’s a chance there were a couple of these sealed cases out in the hobby over the past twenty years; remember, BBCE only wraps vending boxes from sealed cases or, I believe, those with great provenance from The Fritsch Vault.

1951 Bowman Baseball Unopened Products

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I came across a 1951 Bowman Baseball one-cent display box in Ron Oser Enterprises’ April 2001 catalog, which inspired me to revive posts on the blog highlighting complete unopened product runs from various sets. This time, instead of dedicated pages, I’ll be sharing them as blog posts with a bit of added commentary.

1951 Bowman Wax Pack

With a certification that starts with 104, I’d be apprehensive about the authenticity of this pack without getting my hands on it or without a word from an expert in the hobby, like Steve Hart, who authenticates packs for PSA. Memory Lane Inc. sold it for $6,848 in May 2017.

Mile High Card Co. resold the pack for $4,672 in May 2020.

I’ve been unable to find any photos of 1951 Bowman five-cent wax packs.

1951 Bowman Wax Wrappers

Heritage sold this one-cent wrapper for $1,260 in September 2022, which seems unusually high because Collect Auctions sold the second example for just $196 in August 2020.

Heritage has also sold a five-cent wrapper before; the following one went for $1,260 in September 2022.

And years ago, in August 2016, Huggins and Scott sold the following pair of 1951 Bowman wrappers for $768.

1951 Bowman Wax Boxes

Display boxes are exceedingly rare and highly desirable. I’m also unaware of any full boxes. Memory Lane sold the following one-cent display box for just over $1k in December 2009.

Lelands also sold one of these one-cent display boxes, also quite a few years ago, in November 2008, for $437.

Memory Lane also sold a five-cent display box in the same auction as the one-cent box for $1,214 in December 2009.

1978 Topps Baseball Vending Boxes And Cases

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Set building was a much bigger part of the hobby in the late 1970s and early 1980s. That really stood out when I was flipping through the January 1978 issue of The Trader Speaks and saw how ads for 1978 Topps Baseball Vending Boxes/Cases were written.

Before we go through each of the four ads, a couple of things: first, there was no mention of wax or cello products, and second, these were pre-sales with expected delivery in March/Early April.

The first ad related to 1978 Topps was an early bird special from Stephen Garrihy.

First, he targeted set builders directly, offering one, two, or three. Then, he offered 500 ct boxes (vending) for $6.50 for one, $11.50 for two, and $6.00 for each additional. You could also order a case of 24 boxes for $94.00. What’s interesting is the offer of ten free cards for folks who bought two boxes to fill in missing numbers within a set build.

The second ad was from Okey Blankenship.

He also first offered complete sets and then single vending boxes, as well as vending cases for sale.

Edward Mathewson chronologically had the third 1978 Topps baseball ad in the ‘zine. He offered a similar missing card offer for collectors who ordered two vending boxes.

The final ad was from G. S. Gallery. They offered one, two, or three vending boxes with a guaranteed 726 card set.

They also offered credits toward future purchases, ‘vinyl see-through pages,’ and a ‘1978 Baseball Yearbook’ for sale.

By the way, here’s what 1978 Topps Baseball Vending Boxes (~$3k these days) and Cases look like.

Ridiculous Collection Of Vintage Baseball Wax Boxes

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In the spring of 2008, along with The Greatest Collection of Vintage Bowman and Topps Football Display Boxes, someone also consigned the most ridiculous group of baseball boxes to Mastro Auctions, which included the following:

  • 1936 Goudey “Big League Gum” One-Cent Display Box
  • 1939 Gum, Inc. “Play Ball America” Baseball Centennial One-Cent Display Box
  • 1941 Gum Products, Inc. “Double Play” One-Cent Display Box
  • 1950 Bowman Baseball One-Cent Display Box
  • 1951 Bowman Baseball Five-Cent Display Box
  • 1952 Bowman Baseball One-Cent Display Box
  • 1956 Topps Baseball Five-Cent Display Box, “Dated” Version GAI NM+ 7.5
  • 1957 Topps Baseball One-Cent Display Box
  • 1958 Topps Baseball One-Cent Display Box
  • 1961 Topps Baseball One-Cent Display Box
  • 1962 Topps Baseball One-Cent Display Box
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