I’ve shared plenty of vintage advertising signs before, but I think Stan Musial deserves more focus since he had fewer major card releases than his peers. Here’s a great Rawlings die-cut sign from the mid-1950s.
This one was offered in Ron Oser Entperises April 2001 catalog with the following description:
A circa 1955 Rawlings 17″ x 26″ cardboard sign which features a full body photo of Musial with fan-filled stands in the background, facsimile “Stan the Man” signature below. The oddly-shaped sign would fit together to form a store stand-up display. The lower right corner of the display has a few creases, otherwise, the body of the display is very clean. This Musial die-cut ad piece is incredible looking and if you have the glove or just happen to like the Cardinals or advertising pieces, this one will thrill you. Nicely framed to 21 x 28 inches. Minimum Bid $400
Heritage sold the similarly designed Musial Pro Leaguer Advertising Sign in October 2022 for $288, which they described as follows.
1950’s Rawlings Stan Musial Pro Leaguer Advertising Sign. Fine image of “Stan the Man” dominates this heavy cardboard advertising sign measuring approximately 18×16″ at its tallest and widest dimensions. Considerable water damage is apparent, and bat has been restored. We believe this is only part of the full display. Easel on back is missing.
I always found it interesting that Stan Musial wasn’t signed with Topps or Bowman from 1954 through 1957. James N. Giglio wrote that Musial refused to sign due to “insufficient compensation.” I later learned that Musial had some other business partnerships (for example, with Rawlings) and was showcasing a bit of business acumen, but I didn’t research this any further. So when I stumbled upon a Kit Young catalog featuring an advertisement for the Stan-The-Man Official Rack-Um-Up Bat Rack, I couldn’t resist learning more about Musial’s company and the product.
Kit Young – 1997 Early Spring Catalog
The first ad I came across was from Kit Young’s 1997 Early Spring Catalog, featuring an autographed Stan The Man Official Rack-Um-Up Bat Rack for $69.95 plus $5.95 p/h. It included a signed letter of authenticity.
The ad referenced that they offered the display piece in an earlier catalog and had immediately sold out. I tracked that one down from their 1996 holiday sale, and they offered that rack for $39.95 plus $5.95 p/h.
Kit Young – 1996 Holiday Sale
As a collector, I was intrigued by both options and wondered about the history of the bat rack.
Stan The Man Official Rack-Um-Up Bat Rack
My research led me to discover that the Stan-The-Man Rack-Um-Up Bat Rack was official merchandise sold by Stan Musial’s company, Stan the Man Inc. The company sold a variety of Musial memorabilia, including “Stan the Man Inc.” branded baseball bats, gloves, and signed Musial memorabilia. The company was operated by Dick Zitzmann, vice president of Stan the Man Inc. The company closed its doors in 2015. Here are a couple of photos of an entire case of Rack-Um-Up Bat Racks.
Stan The Man Official Rack-Um-Up Bat Rack Case – Image 1
Stan The Man Official Rack-Um-Up Bat Rack Case – Image 2
Stan The Man Official Rack-Um-Up Bat Rack Case – Image 3
Stan The Man Official Rack-Um-Up Bat Rack Case – Image 4
The Rack-Um-Up Bat Rack was a wooden rack-equipment holder designed to hold up to six baseball bats. It was released around 1964 and is approximately 4″ x 6″ x 19″.
I found this description from KeyMan Collectibles: “As Advertised; Stan Musial’s Rack-Um-Up is the big league way to keep your bats, balls, and glove ready for play. Rack-Um-Up holds three bats, two balls, and has pegs for your cap and favorite glove, and the back panel features Stan’s picture and autograph….plus a list of his outstanding baseball records. The instructions and hardware for assembly are included and visible in a small plastic bag inside the larger bag on back of rack.”
As I delved deeper into the history of the Stan-The-Man Rack-Um-Up Bat Rack, I came across photographs of the bat rack, some of which Musial signed and looked like they may have come from Kit Young’s advertisement.
Stan The Man Official Rack-Um-Up Bat Rack Signed
I also found examples of letters of authenticity that matched the ad.
Stan The Man Inc. Certificate of Authenticity
You can pick up a still-sealed rack for around $100 (with some patience).
Stan The Man Official Rack-Um-Up Bat Rack Sealed – Front
Stan The Man Official Rack-Um-Up Bat Rack Sealed – Reverse
I’ve also seen signed ones with JSA certs listed for between $150 and $200, like the following example.
Stan The Man Official Rack-Um-Up Bat Rack – Signed
Stumbling upon the Kit Young catalog advertisement for the Stan-The-Man Official Rack-Um-Up Bat Rack led me to uncover an exciting aspect of Stan Musial’s business ventures. Although his absence from Topps and Bowman cards may have seemed odd initially, it appears to have been the start of a calculated move that showcased Musial’s savvy business acumen.
