I don’t often dive into pre-war sets—they’re not my specialty. But when I spot an elusive premium issue in an old catalog with a ‘hobby-library adjacent’ aspect, it’s hard for me to ignore. Here’s a 1934 Gold Medal Foods set and its original envelope from Mastro’s December 2007 catalog.
Per The Standard Catalog of Vintage Baseball Cards, the set was issued by Gold Medal Foods (the parent company of Wheaties) to commemorate the 1934 World Series. It includes six members of the Detroit Tigers and six members of the St. Louis Cardinals. The cards are blank-backed and 3-1/4” x 5-3/8” in size. The key card belongs to Dizzy Dean.
Here’s an SGC-graded Dizzy Dean card that REA sold for $300 in February 2022.
The set sold by Mastro included nine cards slabbed by SGC, and three more (Dizzy Dean, Goose Goslin, and Joe Medwick) were ungraded and labeled “factory miscut” by SGC.
The set’s history is a bit complicated, so I recommend checking out these two threads on the net54 forums for more information.
Happy collecting!