Bob Feller Now Pitching For Popsicle Advertising Sign

I’ve shared a Bob Feller Popsicle and Dreamsicle advertising signs before, but this version is the rarest of them all!

Mastro offered this one for sale in their August 2002 Sports & Americana Premier Catalog Auction. They described the piece as a 7” x 20” store display with a light center fold in NR/MT condition.

They said it was from 1947, but Feller and the Indians won the 1948 World Series, and the ad says World Champion on the left.

The rarity is undeniable; I’ve only found one other example on Paul Lukas’ Flickr page.

A Bob Feller Popsicle Advertising Display

I’m lucky my office/Hobby Library walls don’t have any space left, or I’d be all over vintage baseball star advertising memorabilia like this ad for Popsicle featuring Bob Feller. Popsicle is Topsicle!

Mastro offered this one in their Fine Sports Auction catalog in November 2000. It was described as “a classic original window advertising display, circa 1948, picturing a ‘cartoon’ image of World Champion Indians ace Bob Feller endorsing his favorite summertime treat. ‘Popsicle is Topsicle!’ is the pitch, and the vibrant display vividly recalls the days of Mr. Softee and the Good Humor Man. In exceptional Near Mint condition with incredible color. The display measures 8” x 17-1/2.”

Memory Lane Inc. has sold one of these, perhaps the same one, twice, most recently in August 2018 for $565 and $352 in September 2007.

Also, Dreamsicle featured Feller in its ads at this time.