Mr. Mint

True Mint – Mr. Mint’s Price & Investment Guide to True Mint Baseball Cards

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I wrote about Alan “Mr. Mint” Rosen’s first book, The Insider’s Guide to Investing in Baseball Cards and Collectibles, previously on the blog – and had really wanted to get a copy of his second book, published three years later in 1994, but resellers on eBay and Amazon had wanted $70-100 for a copy for a few years. I just wasn’t willing to pay that much. Eventually, one of them dropped their price, and it was a race to the bottom. I finally picked up a copy of True Mint – Mr. Mint’s Price & Investment Guide to True Mint Baseball Cards for $10. And just like I did with his previous release, here’s my quick book report and a few scans from this hobby library gem.

True Mint – Front Cover

Flipping over the first page, you’re greeted with the Table of Contents, and nothing stands out quite like the title of Chapter 2, and it’s fitting the author’s nickname.

True Mint – Table of Contents

You can see that there’s some sort of intro about the art of the deal, a focus on mint cards, things for buyers to be aware of, stories of Mr. Mint’s hobby buys and shenanigans, collections of known folks, a look ahead, and then Mr. Mint’s version of a price guide.

Chapter 1 – The Art of the (Baseball Card) Deal

Rosen starts Chapter 1 with a short autobiography and an interesting story about how he got the nickname Mr. Mint. It wasn’t from his dealer days – he didn’t ONLY buy and sell mint cards, but rather, it was from his collecting days since his friends knew him as being fussy about condition. However, Rosen knew that the name would help him promote his business, so it stuck.

He sold his personal collection in the pages of Sports Collectors Digest, took the money, and became a full-time dealer in 1982. Rosen knew, before many, that making outrageous, nonsensical pronouncements would help his ads stand out, so he wrote things like “Sell me your cards or I’ll jump out of a plane.” He then parlayed that notoriety to get a leg up on his competition at shows, too. He knew advertising didn’t cost; it paid. He also focused on having a good table location at shows.

Rosen knew he needed to know the market well and have a strong rolodex of other dealers, or the advertising wouldn’t pay off. Rosen also was happy to make 10 or 15% on his money but turned it quickly – some dealers lamented that he sold too cheaply. He shared that he never made more than 20% profit in any calendar year, which might sound tight until you realize how significant his volume was (~$6M in 1990). 

Interestingly, Rosen didn’t keep any cards. He liked them and would look at them and examine them for a while, but then he’d take a picture to keep before selling it. Rosen mentions a photo library of 25-30k photos.

Chapter 2 – If It Ain’t (Mint), It Ain’t

Rosen explains that by mint, he means as manufactured, so an off-center card can be mint, though it won’t sell for as much. He explains that another mistake is allowing the age of a card to matter in evaluating its condition. Rosen didn’t care if the card was 100 or 5 years old; mint meant new as manufactured. Also, the scarcity of the card didn’t matter towards the condition. He then explains that when it comes to mint cards, he had never seen one go down in price – at least those under $5k because of the minuscule amount of available mint cards. The point is that when you buy quality, when it comes time to sell, you will get the most for your card, which will also be more liquid. 

Later in the chapter, you’ll come across this list of Topps and Bowman sets ranked in difficulty for finding mint cards to complete a set, along with two pages explaining it.

True Mint – Collector’s Notebook

Rosen closed the chapter explaining that he didn’t only buy mint cards; he’d buy anything he could make a living on.

Chapter 3 – Buyer Beware

Chapter three has a few paragraphs about each of the following topics: counterfeits, trimming, bleaching, centering, rough cuts, print dots/lines, plastic sheets, slabbing (he wasn’t a fan), and unopened packs.

True Mint – Baseball Boxes and Packs

Chapter 4 – Every Collector’s Fantasy (The True Life Adventures of Mr. Mint and the Most Famous Finds in the Hobby)

This was by far my favorite chapter in the book, chronicling a lot of the famous finds you hear about. He covers the 1952 Topps find in great detail, along with a few others like the 1948 Leaf Rare Numbers Find, the 1932 US Caramel Find, the Kansas City Bowman Find, Dan Wells Florida Find, and the purchases of a lot of famous collections like those of Ted Koch, Herb Ross, Dan Wells, and others. However, I’ll highlight a few photos he included from the Paris Tennessee Find(s) since I had written about it on the blog before. If you want to know about the others, pick up a copy of the book or wait for me to write another article!

True Mint – Paris Find Damaged Cards
True Mint – Paris Find 1954 Bowman Football Boxes
True Mint – Paris Find Cards and Boxes

Chapter 5 – Card Styles of the Rich and Famous

Chapter 5 starts with Rosen describing the reunion show he put together with 32 members of the 1961 Yankees team. He paid them $7k for doing the show, but Mantle, Berra, and Ford got more. They laid out $725k for the show and wound up making $10k (they mistakenly held it on Mother’s Day). The chapter continues with stories about purchases and interactions with folks like Del Webb (one of the owners of the Yankees from 1947-1964), Lou Boudreau, Dale Mitchell, Leslie Wagner-Blair (granddaughter of Honus Wagner), and Al Downing, among others.

Chapter 6 – Around the Corner

This chapter is only three pages long and sort of mimics the hobby’s position today. In 1994, Rosen wrote that card sales were terrible at the time and that folks selling cards from 1981 to the present were going out of business left and right. His numbers were down to $3M from $6M in sales a few years earlier. He said the avalanche of new cards was the primary reason for this. 

Rosen wrote that the lack of finds at the time also hurt things, noting that most of his were from before 1991. However, if you check out sites like Sports Collectors Daily, you’ll find those have spiked again. 

Mr. Mint wrote that he saw positive signs for the vintage card business, highlighting the 1952 Topps Mantle, which has surged in popularity in the last few years.

Chapter 7 – Mr. Mint’s Price Guide

Pages 89 – 302 are Mr. Mint’s price guide. Each set has a description, some of his thoughts and insights about value/availability/scarce cards, a checklist and prices for mint cards, and a photo or two.

True Mint – 1971 Topps

He even included a ton of less mainstream but collectible oddball-esque sets like Wilson Franks.

True Mint – 1954 Wilson Franks

Conclusion

As I wrote in my review of Rosen’s previous book, this one also included a ton of sound, practical, and applicable advice to collectors, even thirty years later. What sets this one apart, particularly for fans of the hobby history, are the collections of stories from his finds, relationships, and shows. I highly recommend grabbing a copy – it’s a quick read too!

True Mint – Back Cover

Mr. Mint’s Insider’s Guide to Investing in Baseball Cards and Collectibles Still Rings True Over 30 Years Later

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Alan Rosen was one of the hobby’s first and most famous sports card dealers—some say infamous. In 1991, with the help of Doug Garr, he published a fantastic book called Mr. Mint’s Insiders Guide to investing in Baseball Cards and Collectibles.

Mr. Mint’s Insider’s Guide to Investing in Baseball Cards and Collectibles – Front Cover

The subheading on the cover read How to buy, sell, and make money on your collection: Inside tips from the world’s #1 dealer in baseball cards and sports memorabilia. This post is my synopsis, interpretation, and connection to today’s hobby of what he wrote. And let me start with my most significant takeaway; despite being published over 30 years ago, it parallels today’s market really well. Or, the more things change, the more they remain the same.

First, I bought my copy from eBay, and it looks like I picked up a signed copy. Does anyone know if this signature looks legit? Let me know in the comments. Real or not, the book remains an excellent addition to my hobby library.

Mr. Mint’s Insider’s Guide With Signature

The book starts with Rosen’s acknowledgment, in which he credits a trends piece Doug Garr was writing about the future of baseball cards as its genesis. 

Before I jump into the bulk of my review, I have to say that I don’t view cards as investments; they don’t create cash flow. I consider my collection an expense, maybe an “investment” in my happiness, but with no expectation of a future financial return. Do I notice arbitrage opportunities to flip collections? Sure, but to me, that’s not investing; it’s work. 

Anyway, I feel like one of Rosen’s first lines, in his Author’s Note, should be read repeatedly by today’s modern card investors. Rosen writes, “This book has been prepared to be of value to both the neophyte collector/investor and the seasoned veteran. Perhaps, too, even a few smarmy teenagers who’ve been wheeling and dealing Ryne Sandberg and Jose Canseco cards will also learn a few lessons about the often volatile and capricious world of baseball cards and collectibles.”

The introduction discusses how Rosen got into cards. He then pointed out that his edge was that almost no one was dealing full-time, and the keys to his success were having a lot of capital to outbid people and always going after the highest-grade material. Rosen was called out for “destroying the hobby” because he advertised his significant finds and flaunted the financial side of things. But he countered, saying he brought more eyes to the modern market; change is inevitable.

The next two chapters cover a few of Rosen’s early deals, the growth of the hobby at the time, and the number of people in the market just for profit, not as a hobby. He’s speaking directly to the investor side when he wrote that making money on cards isn’t that easy but that if you study the market, you can be successful. He also noted that there are opportunities in up or down markets, but it takes work. I don’t think many newer hobby entrants realize how much effort it takes to have sustained success. 

Rosen also writes that there is only a market for vintage cards because moms threw cards out. So his advice is never to do anything rash. He then gives some practical advice, like reading box scores, opening some packs, and learning to handle cards. He recommended signing up for a couple of the prominent hobby publications at the time. There aren’t as many today, but there are more blogs, videos, etc. The key is knowing to ignore 80% of what is being advertised or discussed, but that knowledge only comes with education.

Chapter three focuses on developing a field of interest, learning about the types of people and buyers in the hobby, and knowing who you are. He acknowledges the need to float and reminds people that they have to sell what they buy, essentially saying not to fall in love with what you have. A dealer who sits on his inventory isn’t a dealer; they’re a museum curator; look at some of the “dealers” at the National Convention who aren’t selling anything. Rosen emphasizes quality and not quantity and that specialization can help speed up your education in the hobby. 

I particularly liked how he differentiated between scarcity and rarity; scarcity is the mintage, and rarity is now many have survived and surfaced in the market. A key lesson then and today is that if you haven’t seen something before, resist the urge to make an offer on it.

Chapter four is called Learning to Grade Cards. In it, he emphasizes condition condition condition because if you buy the highest-quality card you can find, then when you’re ready to sell, you only have one thing to argue about, price.

It’s interesting how pessimistic he was about the emerging third-party authenticates at the time, perhaps because he felt that was his edge. But Rosen was prescient in saying that, among other things, it would inflate the prices of top-quality cards. 

I thought the chapter about where and how to find great buys was going to be an out-of-data chapter before reading it, given those were the pre-internet days, but it ended up being more about negotiating than finding cards. His advice was to consider what you can make on something and asked if you would rather make 10% on a deal in a day or 100% in a year. He mentioned that the local card shop wasn’t the place to buy things if you’re looking to make money, but it’s a great place to meet other dealers and collectors (look what is happening at Burbank Sports Cards). He also said card shows are super important networking events.

Chapter six is about investing in complete sets. Rosen says you should, pre-1975, because card companies printed modern sets in such huge numbers, and the only way to target them is in huge numbers at significant discounts; I’m just not sure how relevant that is in 2022 (the modern set part). The current market feels more about the chase and numbered cards. This is funny because Rosen writes that gimmicks are almost always bad long-term investments; cards that jump big on release tend to drop just as fast and further – 2022 Pain Prizm WWE boxes come to mind today. To take advantage of market timing for sets, he said to buy at the end of the season when dealers tend to dump products. However, he emphasized that it’s hard to make a mistake even paying retail for sets before 1975; that market isn’t as volatile as the modern, rookie card-driven market.

He next spoke about NY syndrome and the Mickey Mantle aura, explaining that Mantle is more valuable because of where he played and that home runs are more powerful than batting average. He mentions that retired Hall-of-Famers can’t strike out anymore, card prices rise as a player approaches a potential HoF induction, and that cards are worth more in their team’s locale (Sandy Koufax rookie cards in Los Angeles are SUPER liquid today). 

The following three chapters dealt with autographs and memorabilia. His basic advice was to avoid stuff unless or until they’re a Hall-of-Famer. Additionally, this is excellent advice: don’t touch cut signatures of 3×5 index cards with a ten-foot pole; there are so many fakes. Also, when it comes to autographs, solo signed items are a bigger deal than when a star is included with a bunch of random teammates (other than Ruth and Gehrig). Rosen also discourages buying bats, especially for active players, because eventually, the market will flood with their stuff. Last, his recommendations for tickets are to buy only ones with seat numbers and only buy uncut sheets with star cards.

Chapter 8 dealt with auction psychology. Because of the internet, things are a bit different today, but his advice is still applicable. Rosen said to be weary of any auction that doesn’t have photos of every item. He recommended only entering bidding toward the end and not entering a bidding war against a known collector if you want to make money.

Next, Rosen discussed counterfeits. While the hobby is doing better today concerning fakes, there will be cons wherever there is big money. The older an item is, the more careful you need to be. His best advice was about determining if a card has been altered; he said to hold it up to the light, and if the corners are translucent, it’s probably been messed with.

In Chapter 13, Rosen listed his investment strategies for the ’90s. What’s funny is you would probably see a similar list from a lot of collectors today. Here’s his Top 11:

  1. Any card from the nineteenth-century
  2. Adrian C. Cap Anson and Larry Napoleon Lajoie items
  3. 1919 Black Sox Players
  4. Negro League items
  5. High-grade 1969 Topps sets
  6. High-grade 1958 Topps sets
  7. High-grade 1954 Topps sets
  8. 1914 Crack Jack cards
  9. Any star cards from the T-205 or T206 tobacco series
  10. 1933 and 1934 Goudey cards
  11. Pre-80 Unopened Material

He especially advised avoiding 1964 Topps since it lacked big star rookies and being careful of the 1973 to 1974 Topps drop-off. Rosen also felt that 1953 Topps was overpriced at the time and that 1948-55 Bowman had stalled.

He followed up his picks with chapters on selling and caring for your items. His biggest advice was to keep your cards in motion, that profit is a function of time, and that it’s better to sell during the baseball season than off-season. And from a care perspective, storing items in cool, dry places and no movement means no wear.

He closed, emphasizing not holding inventory longer because it could go up a little more. Again, move your material; there’s no risk in taking a profit. Also, as he said earlier, it’s better to have one great item over many small ones. However, today, you may need to start small to build a bankroll.  

His closing thoughts included a final list of maxims that boiled down to six things:

  1. Don’t get emotionally involved with items
  2. Learn to grade
  3. But the best condition cards you can
  4. If you’re unsure about authenticity, pass on the item
  5. Buy Hall of Famers, preferably deceased ones
  6. Invest, don’t gamble (i.e., rookie speculation)

While people have varied opinions about Mr. Mint Alan Rosen, his book has a lot of really sound, practical, and applicable advice even thirty years later. I highly recommend picking up a copy, if for no other reason than it’s a great piece of hobby history! Happy collecting!

Mr. Mint’s Insider’s Guide to Investing in Baseball Cards and Collectibles – Back Cover

Mr. Mint Alan Rosen’s Find II

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In my post about Seven 1954 Bowman Unopened Five-Cent Wax Packs, I mentioned that they originated from the famous Paris, Tennesse, find, which I said I would detail in a future post. Well, here’s a look back at Mr. Mint’s Find II of unopened material.

First, a “find” is when old trading cards surface with significant value that few collectors know about. And usually, those finds have a great story related to them. Alan Rosen used those stories to grow his brand (before branding was a thing in the hobby) through advertising and word of mouth.

Alan Rosen – The Buying Machine – Advertisement

Mr. Mint’s Find II was his >$400k 1954 and 1955 unopened box find from 1987 in Paris, Tennessee. Thanks to the Wayback Machine, I pulled the following screen capture from Mr. Mint’s old website, describing the Find II as having over 500 unopened boxes of 1954 and 1955 Topps and Bowman baseball cards. Plus, an additional 250+ boxes of 1954 and 1955 Bowman football unopened boxes, along with some 1955 Bowman baseball sets (I’ve read they were all missing Charles King’s card, who lived in Paris, TN).

Mr. Mint’s Major Finds via the Wayback Machine

In a November 20, 1987 advertisement, Rosen also wrote that he was called to the deal by three Paris, Tennessee collector/dealers who came across the find in the basement of a former candy wholesaler. Many boxes were ruined by bugs and thrown away, and about a third were water-damaged (some vintage packs on the market from this find show brown stains on the wrapper). 

Alan Rosen’s The Find II Advertisement

You can see from the advertisement that he was selling:

  • 1954 Bowman baseball 5-cent packs for $125 and boxes for $2500. 
  • 1955 Bowman baseball 5-cent packs for $150 and boxes for $3000.
  • 1955 Topps baseball 5-cent packs for $200 and boxes for $3500.
  • 1954 Bowman football 5-cent packs for $20 and boxes for $425
  • 1954 Bowman football 1-cent packs for $10 and boxes for $1000.

Many of these products were bought and ripped to complete sets; indeed, many high-grade cards in today’s graded market came from this find. But the prices have skyrocketed for those who managed to hang on to the unopened products. Here are a few recent sales:

  • A 1954 Bowman baseball 5-cent wax pack graded PSA 8 sold for $4200 in the fall of 2021
  • A 1955 Bowman Baseball 5-cent wax pack graded PSA 7 sold for $4680 in the Fall of 2021
  • A 1955 Bowman Baseball 5-cent wax pack graded PSA 8 sold for $7200 in the Fall of 2021
  • A 1955 Topps Baseball 5-cent wax pack graded PSA 5 sold for $36000 in the Spring of 2022, yes, $36k. REA wrote that it almost certainly originated from the 1987 Paris find.
  • An empty 1955 Topps baseball 5-cent box sold for $1620 in the Summer of 2020
  • A 1954 Bowman Football 5-cent wax pack graded PSA 8 sold for $1740 in the Summer of 2020
  • A 1954 Bowman Football 1-cent wax pack graded PSA 8 sold for $420 in the Summer of 2020
  • A 1954 Bowman Football 5-cent wax box sold for $46800 in July 2020
  • A 1954 Bowman Football 1-cent wax box sold for $32400 in May 2020

It’s almost impossible to put a current market value at what a find like this one would go for today; the market saturation would be so incredible that if I found it, I would probably try to keep it a secret. 

You might think that most cards have already been “found,” but that isn’t true. We keep reading announcements about previously privately held collections, so keep your eyes open and happy collecting!

The 1991 Topps Sweepstakes Winner Of 40 Sets From 40 Years Of Topps Baseball

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For their 1991 release, Topps randomly packed every card from every complete set produced by Topps over the last 40 years in 1991 retail packs, including the 1952 Topps Mickey Mantle card – though technically, the pricey and oversized cards were a redemption. On top of the instant-win cards, they also offered an anniversary sweepstakes, where they gave out complete sets from all 40 years to 40 winners. But the grand prize was all 40 sets from 40 years of Topps Baseball to a single winner! 

The “incredible consumer prizes” were detailed to dealers on Topps’ sell sheets.

Topps then highlighted the instant-win prizes on their boxes, packs, and posters to collectors.

Jack Glenn won the grand prize but ended up selling all the cards, including the 1952 Mantle, to Mr. Mint Alan Rosen for $34k.

Rosen wrote in his book True Mint that even though Topps advertised the cards as being worth a lot more, their grades were only Vg to Ex.

The Copeland Collection 1952 Topps Mickey Mantle

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The following scan is from Sotheby’s March 1991 catalog that featured James Copeland’s incredible collection.

Apart from its scope, the collection was known for every item’s superb condition and quality, including his 1952 Topps #311 Mickey Mantle.

Sotheby’s described the card as being in mint condition, coming from Alan “Mr. Mint” Rosen’s 1952 Topps discovery of cards, and being the best of the Mantle cards from this discovery (the finest copy known to exist).

Interestingly, in August 2022, Heritage sold the “Finest Known Example” 1952 Topps Mantle for $12.6M, and it was accompanied by a letter from Rosen, dated June 17th, 1991, to the consignor explaining that this copy was the nicest one…

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