This 1964 Topps Salesman’s Sample Ad Card featuring Mickey Mantle was auctioned off in August 2006.
It’s encapsulated as “authentic” by PSA and was used to drum up interest and give a sneak preview to dealers and collectors for the 1964 Topps Baseball series. The triptych (a picture or carving in three panels side by side) measures 7-9/16” x 3-1/2” with Mickey Mantle, Jim Davenport, and Boog Powell on the front. While the auction didn’t include a photo of the back, they described it as having information about the prospective series’ special features and insert products and also had a Mantle card back as a design example.
Heritage resold the same item in December 2020 for $7,200; they wrote, “One of the fuels that drove the Topps machine was the salesman sample. They featured three cards but had Topps sales propaganda or a sticker selling the set on the reverse. For their 1964 effort, they wisely picked baseball’s best in HoFer Mickey Mantle to promote the upcoming 587-card series. Mantle is joined by fellow major leaguers Jim Davenport and Boog Powell but it is Mantle’s card used for the reverse example.”
If you own any salesman samples, I’d love to chat with you about them for my research.
In 1954 and 1955, when kids were ripping packs of Topps baseball cards, many were undoubtedly disappointed when they learned that they wouldn’t be pulling a Mickey Mantle card. And the reason why is simple, Topps never printed them. This article will explain why and show a few of my favorite custom 1954 Topps and 1955 Topps Mickey Mantle cards and the versions Topps has shared.
Topps didn’t print a Mantle card as part of its 1954 or 1955 baseball sets because it legally couldn’t. Bowman and Topps had such a fierce rivalry in the early post-war era that they each tried to sign exclusive agreements with the most popular players to differentiate their products. In 1954 and 1955, Bowman managed to sign Mantle. In 1956, Topps purchased Bowman, so Topps sets were more “complete” from that point forward.
However, even though Topps didn’t print a Mantle card in 1954, it didn’t stop them from publishing an example of what one would have looked like on paper stock. They partnered with Sports Illustrated Magazine in 1954 and printed a black & white Mantle “card.”
Sports Illustrated Black and White 1954 Topps Mickey Mantle
Sports Illustrated wanted to boost magazine sales and included 27 paper-thin cards in its first two editions. The first edition included stars like Jackie Robinson, Willie Mays, Ted Williams, Duke Snider, and Eddie Mathews. The second edition was exclusively Yankees, and the 27 printed cards included a 1954 Topps-style Mickey Mantle card.
Sports Illustrated Magazine – First and Second Weekly Issues
Topps also, many years later, gave us an example of a 1955 Topps Mickey Mantle card. Topps was printing their own magazine during the peak of the junk-wax era, and in their third edition, released in the summer of 1990, they had a special on “Mantle Mania,” and the center-fold included a 1955 Topps Mickey Mantle style card.
Many other collectors and hobbyists have produced custom 1954 and 1955 Topps cards, but my favorites come from hobby pioneer Bob Lemke, who unfortunately passed away in 2017. On his blog, you can read about his custom efforts: “Ho-Hum … another 1954 Topps-style Mantle. But mine has a story” and “My ’55 Mantle completes Topps-style customs.” I think it’s fantastic that he re-used the portrait that he put on the 1954 custom on his 1955 Mantle, too, just as Topps often did back then.
Bob Lemke’s 1954 Topps Mickey Mantle Custom Card – Front
Bob Lemke’s 1954 Topps Mickey Mantle Custom Card – Reverse
Bob Lemke’s 1955 Topps Mickey Mantle Custom Card – Front
Bob Lemke’s 1955 Topps Mickey Mantle Custom Card – Reverse
Bob Lemke’s 1955 Topps Mickey Mantle Custom Card – Red Variation
Bob Lemke’s 1955 Topps Mickey Mantle Custom Card – Green Variation
I’m sure that many Mantle collectors are bummed that Bowman had the exclusive contract to print his cards in 1954 and 1955. But their pocketbooks must be thankful; can you imagine how pricey those Topps cards would be now? Leave your price estimates down in the comments, and happy collecting!
Folks might not know that Mickey Mantle owned a Holiday Inn hotel in Joplin, Missouri, with his friend Harold Youngman; Lodging Magazine wrote an excellent overview. The hotel opened on January 1, 1957, with a gift shop; today, souvenir items are really popular amongst Mantle collectors, including the matchbooks.
I only have the example pictured above, but essentially, there are five variations: the Diamond Match Division (PSA-graded pop of 121), The Diamond Match Division-Gold on White (PSA-graded pop of 10), Universal Match Corp (PSA-graded pop of 66), Universal Match Corp-Gold on Dark Brown (PSA-graded pop of 2), and Universal Match Corp-Yellow Background (PSA-graded pop of 16).
In January 1983, Trader Speaks published this great piece from Frank Keetz highlighting the 44 times between 1923 and 1982 that a baseball player appeared on Time Magazine’s cover!
A few highlights:
Time has highlighted a baseball player on the cover ~1.5% of the time
Time Magazine covers are tougher finds than old Life, Sports, Sports Illustrated, and Street and Smith publications
George H. Sisler was the first baseball personality to appear on the cover.
Only Joe DiMaggio appeared more than once
If you’re a Mantle guy, you need the issue dated 6/15/1953
Back in 2011, at the National Sports Collectors Convention in Chicago, IL, Topps held an auction exclusively for VIP ticket holders on Wednesday, August 3, at 2:30 PM. It featured “10 magnificent TOPPS items direct from the Vault!” In this article, I’ll share the paragraphs describing the lots exactly as Topps advertised them on the National’s website leading into the show.
1957-58 Topps Basketball Card Bill Russell Cancelled Check
1957-58 Topps Basketball Card Bill Russell Cancelled Check – Topps Vault Auction
Direct from Topps’ legendary vault comes Hall of Famer Bill Russell’s very first Topps basketball card canceled paycheck. Mr. Russell was the key card in the celebrated 1957-1958 Topps basketball card set. The 1957-58 Topps basketball card set was the first basketball card set issued by Topps and is the most important of the three major basketball sets issued prior to 1969 (the other two are Bowman’s 1948 set and Fleer’s 1961 set). The reverse is endorsed by Mr. Russell in bold black ink. Overall condition is very-good-plus. PSA/DNA Certified Authentic. A Topps Vault certificate of authenticity accompanies this one-of-a-kind piece of Topps hoops history.
1968 Topps Final Baseball Card Color Transparency – 1968 Nolan Ryan Rookie Card
1968 Topps Final Baseball Card Color Transparency – Topps Vault Auction
For each baseball card created by Topps, there exists one color transparency used as the original artwork from which the proof sheets were made. Offered here is a unique opportunity to own the only artwork used to create the 1968 Topps Nolan Ryan Rookie Card. This original color transparency was trimmed down in the production process in order to fit into the duel-player Topps Rookie Card design. Nolan Ryan has long been regarded as one of the most popular and sought after names in the hobby which makes this transparency one of the most unique items a card collector could possess. Transparency measures approx. 1 1/4″ X 1 1/2″ in size and is in its original state. The original hand-inscribed Topps file envelope is included. Lot is accompanied by a Topps Vault certificate of authenticity.
The bidding on this item was reported as fierce and ended at $3500. The Ryan Transparency had been listed for sale on eBay for a long time, apparently by the original buyer, for $89,995. Here are a few more items they have shared for the item.
1968 Topps Final Baseball Card Color Transparency – eBay Front
1968 Topps Final Baseball Card Color Transparency – eBay Reverse
1968 Topps Final Baseball Card Color Transparency – eBay COA
1968 Topps Final Baseball Card Color Transparency – eBay Evenlope Side 1
1968 Topps Final Baseball Card Color Transparency – eBay Evenlope Side 2
1977 Topps Uncut Proof Sheet with Rare Reggie Jackson Orioles Error Card
Every once in a while, a rather significant Topps error card will find its way to auction. This is one of those times. This incredible uncut proof sheet contains several error cards, most noteworthy, the 1977 Topps Reggie Jackson Orioles card. Printed early in the production process, this proof sheet contains Mr. October donning his 1976 Baltimore Orioles uniform. In subsequent proof printings, Mr. Jackson was outfitted in Yankees pinstripes. Barely a handful of these Reggie error cards has ever surfaced making it one of the most important Topps boo-boos in history. Other slips include Don Baylor in an A’s uniform, Dave Duncan (Orioles), Steve Stone (Cubs), Wayne Garland (Orioles), Gene Tenace (A’s), Pat Kelly (White Sox), Gary Matthews (Giants) and Rollie Fingers (A’s). Proof sheets are made by the engraver, usually from the final set of separations. Proofs show what the product will look like when it is printed. Topps staffers use them to check color and registration. Proofreaders will also check them for content. This extraordinary find is professionally matted and framed and is accompanied by a Topps Vault certificate of authenticity.
More recently, the Oriole’s Jackson cards have sold for almost $60k, so while the $10k price for this sheet was considered a lot at the time, in retrospect, it was a steal!
1987 Topps/Nestles Baseball Card Set – Mickey Mantle Signed Agreement
1987 Topps/Nestles Baseball Card Set – Mickey Mantle Signed Agreement – Topps Vault Auction
The 33-card 1987 Nestle set features players from the golden era as well as the games modern era. The biggest of these baseball greats were the late Mickey Mantle and Babe Ruth. The 1987 Nestle set was produced in conjunction with Topps and was offered inside specially marked six-packs of select Nestle candy bars. In order to include retired players in the set, Topps entered into an agreement with each individual athlete or the estate. Offered here is the original hand-signed agreement between Topps and Mickey Mantle himself. Original 8 1/2″ X 11″ archival document comes professionally matted and framed and features a bold blue ink signature. Lot is accompanied by a Topps Vault certificate of authenticity.
Here’s an example of a hand-cut Mantle 1987 Nestle set.
1987 Nestle #17 Mickey Mantle
1979-80 Topps Hockey Uncut Proof Sheet – Wayne Gretzky Rookie Card
1979-80 Topps Hockey Uncut Proof Sheet – Topps Vault Auction
Wayne Gretzky is regarded as the greatest hockey player ever and his 1979-1980 Topps Rookie Card is one of the pre-eminent trading cards ever printed. Featured here is a blank back production sheet containing the “Great One’s” very first bubble gum card. Original proof sheet is professionally matted and framed (26″ X 32-1/2″) and overall is in near-mint condition. Proof sheets are made by the engraver, usually from the final set of separations. Proofs show what the product will look like when it is printed. Topps staffers use them to check color and registration. Proofreaders will also check them for content. Lot is accompanied by a Topps Vault certificate of authenticity.
While not a proof sheet, a 1979 Topps Hockey sheet with the Gretzky rookie card was listed on eBay for ~$5k a year or two ago.
1979 Topps Hockey Uncut Sheet
1980 Topps/Pepsi Unissued Two-sided Final Uncut Sheet
The unique 1980 Topps-produced Pepsi baseball card set features many of the era”s greatest diamond stars. In fact, half of the ballplayers incorporated into this 22-card set are enshrined in the hallowed halls of Cooperstown. This prized Topps relic comes professionally matted and framed (12 3/4″ X 33″) and is in tip-top condition. The reverse side of the sheet is also viewable. Some of the more notable subjects include; Rod Carew, Robin Yount, Paul Molitor, Reggie Jackson, George Brett, Mike Schmidt, Jim Palmer, Dave Winfield and Steve Carlton. This is the first and only time this seldom-seen and un-catalogued Topps baseball product will be offered in uncut sheet form. Lot is accompanied by a Topps Vault certificate of authenticity.
1968 Topps Uncut Proof Sheet Nolan Ryan Rookie Card
Rare 1968 Topps uncut 44-card uncut blank-back proof sheet. Direct from the Topps Vault archives, this blank back proof sheet measures 21″ X 28″ and overall, is in excellent-plus condition. What makes this cherished Topps production item so special is that it is not crafted from the usual cardboard stock but rather a vinyl-like material. Proof sheets are made by the engraver, usually from the final set of separations. Proofs show what the product will look like when it is printed. Topps staffers use them to check color and registration. Proofreaders will also check them for content. The principal card featured on this highly sought-after piece is the Nolan Ryan Rookie Card. Also included are the 1968 Topps cards of Hank Aaron, Tony Perez, Joe Morgan and the late Elston Howard among others. For instant viewing pleasure, this lot is professionally matted and framed. A Topps Vault certificate of authenticity is included. *This lot will be framed.”
Memory Lane Inc. sold a sheet matching this description in their Spring 2013 auction for $1583. REA has also sold blank-backed vinyl-like sheets but unframed in a few past auctions; one sold for $1778 in the fall of 2013, and another sold for $2160 in the spring of 2017.
Framed 1968 Topps Uncut Proof Sheet
1957 Topps Basketball Card Set – Bill Russell Signed Agreement
1957 Topps Basketball Card Set – Bill Russell Signed Agreement – Topps Vault Auction
Direct from Topps’ legendary vault, this auction lot features Bill Russell’s Rookie basketball card contract. The 1957-1958 Topps basketball card set was the very first basketball card set issued by Topps and remains today the greatest of all Topps basketball card sets. Original hand-signed document measures 8 1/2″ X 11″ in size and overall, is in near-excellent condition. Contract is signed and dated by Mr. Russell as well as Topps’ Sy Berger. This extraordinary slice of Topps history is professionally matted and framed for your immediate viewing pleasure. A Topps Vault certificate of authenticity accompanies this Topps archival relic.
1974 Topps Test Issue The Six Million Dollar Man Unopened Box
1974 Topps Test Issue The Six Million Dollar Man Unopened Box – Topps Vault Auction
1974 Topps “The Six Million Dollar Man” Full 36-Count Wax Pack Box. This seldom-seen Test Issue wax pack full box originates directly from the Topps Vault archives. The plain white Test box contains 36 firmly sealed packs. Each pack contains seven cards and a slab of bubble gum. The original plain white box is in top-flight condition. Topps failed to get the U.S. rights to this 1970’s pop culture television series. After its limited test run, a small quantity of the remaining Test boxes was sent to the UK for distribution. This rare pack box was unearthed during a recent visit to the Topps warehouse and now becomes one of only a handful of Topps Six Million Dollar Man full wax pack boxes ever offered for sale. A rare find indeed! A certificate of authenticity accompanies this spectacular auction lot.
I saw a few GAI-graded packs sell for a little over $200 a few years ago, and a few PSA-graded packs have been listed for sale on eBay over the years. One of them had the words “Topps Vault Collection” written on the flip and was listed for $1429.
1974 Topps The Six Million Dollar Man PSA Pack
1985 Topps Garbage Pail Kids Series One Uncut Sheet
With its madcap gross-out humor, Topps Garbage Pail Kids stickers took the country by storm in 1985. Kids were plastering the hip gross stickers everywhere. Seldom offered, this stunning 132-sticker full sheet measures a stout 28 1/2″ X 43″ and overall, is in excellent-plus-plus condition. Sheet shows only the usual wear associated with uncut sticker-stock sheets of this size including very-very-very mild surface and edge wear. This colossal collectible is suitable for framing and much, much more! Each of the 132 finished stickers is scored. Sheet contains two complete “B” Series’ and one complete “A” series sticker sets, plus a few doubles. Sheet code is 4-494-05-01-5. A Topps Vault certificate of authenticity accompanies this fabulous pop-culture collectible.
The only item I don’t have an original photo of is this Garbage Pail Kids sheet. However, a sheet with the same serial number was listed on eBay for $5400 a while ago.
Garbage Pail Kids Series One Uncut Sheet
Also, the Six Million Dollar Man box and the Garage Pail Kids Uncut Sheet were announced as the final two auction items a few weeks after the first eight items were.
While this auction didn’t have the breadth of Guernsey’s Topps Auction from 1989, its depth was incredible. Happy collecting!
The 1960 Post Cereal cards were issued on the backs of Grape Nuts Flakes cereal boxes and measure 7″ x 8-3/4″. The full-color cut cards are already pretty rare, but complete boxes that include side panels with player bios are like unicorns. After some research, I think just a single complete set exists in full-box form. I first came across it in Mastro’s April 2003 Catalog.
They described the cards, within the boxes, as being in Near Mint to Mint condition and offered the lot with a minimum bid of $2500. At the end of the lot’s description, though, they mentioned it as an “Ex-Copeland collection” piece.
So I pulled out Sothetby’s March 1991 catalog that presented The Copeland Collection of Important Baseball Cards and Sports Memorabilia, and there it was as lot 573, but it only included a photo of the Mantle box.
Then, in the fall of 2018, REA re-sold the set for $11,400.
They included a more detailed condition description: Mickey Mantle (card area is Nr/Mt-Mt, light moisture stains very near edge of frame), Ed Mathews (card area is Ex due solely to tiny wrinkle extending from bottom edge), Harmon Killebrew (light mark on left side of frame, otherwise card area is Nr/Mt-Mt), Al Kaline (card area is Vg-Ex+ due to tiny wrinkles confined to the very perimeter of frame), Don Drysdale (card area is Vg+ due to creasing), Johnny Unitas (card area is Vg/Vg-Ex due to light wrinkles confined to the perimeter), Frank Gifford (card area is Ex due to tiny wrinkle extending from right edge and a bit of staining on the reverse), Bob Cousy (card area appears Nr/Mt-Mt from the front, with a bit of staining on the reverse), and Bob Pettit (card area is Nr/Mt). The grades listed above focus just on the card area and not the surrounding portions of the boxes. All the top flaps of the boxes are missing; all the bottom flaps were glued at one time then later opened causing paper loss and remnants of paper on those areas.
Here’s a card you’re not going to see very often because there are only two 1959 Topps #564 Mickey Mantle All-Star PSA 10 cards in the Pop Report.
When Sotheby’s auctioned this one off in June 2005, it was the only example to earn PSA’s highest grade of Gem Mint 10. Looking at the certification verification information on PSA’s site, it looks like it’s still in the same case, and it’s also not part of any current PSA Registry Sets. And apologies for the jump at the bottom of the scan; that’s how it’s printed in the catalog.
Any guesses as to what it would sell for? Also, if you have a clue about where the other Gem Mint 10 is, let me know; I haven’t found any public sales for either one. Happy collecting!
