When Babe Ruth and Lou Gehrig appear in the same ad, you know it’s a legendary piece of baseball memorabilia.
REA offered this incredible advertisement in their July 2000 catalog. Here’s the lot’s complete description:
This visually appealing fold over H&B advertising piece was furnished to store owners for window display. The front features a large photo of Ruth and Gehrig examining an H&B Louisville Slugger bat. The interior portion pictures numerous baseball stars endorsing H&B bats as well as an order card for dealers. Unfolded front measures 12″ x 18″ Condition details include separations along the fold lines and tears. An extremely attractive advertising broadside which displays beautifully as is, but would benefit greatly from some minor professional restoration which could easily help return this piece to its original glorious state. This is the only example of this extremely rare advertising piece Robert Edward Auctions has seen to date.
Wikipedia has a great article for Hillerich & Bradsby if you’d like more history about the Louisville Slugger brand.