Unopened Packs – To Open Or Not To Open?

Here’s another great mid-90s article from Sports Cards Magazine about the unopened collecting niche; this one from Doug Koztoski includes info from Mark Murphy, the Baseball Card Kid.

Here are a few key takeaways:

  • “For every pack that is opened from a particular year, all remaining packs are that much rarer.”
  • Doug interviewed Mark Murphy, the Baseball Card Kid, for insights; he was the Steve Hart (The Baseball Card Exchange) of the hobby then.
  • Murphy said that Wax was the pack of choice with unopened collectors; I think that’s still true.
  • At the time, a 1-cent 1933 Goudey Sports Kings pack was ~$600
  • The article highlighted that ’59 football penny packs were pretty common, but a penny pack from ’60 is tough to find.
  • A run of 1950s baseball nickel packs was estimated at $61,500 in the mid-’90s.
  • Fake packs were already very commonplace at the time.

The Unopened Archive

Welcome to the relaunched Unopened Archive! It used to have pages with photos of packs, wrappers, boxes, and cases from all the big pre- and post-war releases. This 2.0 version is more of a hub for all my blog posts about different unopened material. Over time, I’ll bring back the old content and add way more—like info about fakes, finds, sales, collation, and all the known products out there.

If you’re looking for a particular unopened product photo, shoot me an e-mail.

Baseball

Basketball

Football

Hockey

Other Sports

Multi-Sport

Non-Sports

Unopened Hobby Books, Magazine Articles, and 101s

The 1992 Galovich Report On Unopened Material

Tony Galovich wrote the following three-page article about “investing” in unopened card packs and boxes for the June 1992 issue of Alan Kaye’s Sports Cards News & Price Guides; it brought about a lot of conversation on Facebook, so I thought I’d share it here too.

You can see that he highlighted some interesting history:

  • A 1953 Topps five-cent baseball wax pack sale for $11k in the summer of 1991.
  • A 1954 Topps cello pack with Hank Aaron showing that sold for $25k in the fall of 1991.
  • A 1934 Goudey wax pack with Jimmie Foxx on the bottom that sold for $20k in 1992.
  • All the 1952 Topps baseball wax packs emerging; including a find of around 800 in Seattle in 1991. He said dealers were paying $5k each for them and that someone had just opened a complete box
  • The find of an entire case of 1953 Topps five-cent packs (Canadian variation) a few years earlier.
  • The sale of a 1951 Bowman one-cent wax pack for $1,500 “recently.”
  • The price appreciation of 1961 Topps rack packs going from $600 a few years earlier to $1,500 in 1992.
  • A 1967 Topps high-number case selling for >$70,000 and the find of 1961 and 1962 cases.
  • The sale of a 1952 Topps high number case eight years earlier for over $200k.
  • He shared market prices for the following football products: 1959 Topps vending box-$2,200, 1957 five-cent wax pack-$550, 1964 Philadelphia rack pack-$450, 1984 USFL set case-$30k, 1972 high number wax box-$3,600, 1960 Fleer wax pack-$250, and 1966 Topps wax pack-$325.
  • From a basketball side he said that 1957 Topps packs were selling for $1k+ and that he heard of a vending case sale in 1991. He also said 1961 Fleer packs were fetching $500+. Also, 1969 Topps boxes were worth >$5k, with packs being >$500. In 1986, Fleer basketball cases were worth $30k, with the rarer 1987 cases bringing $10k.
  • Galovich also talked about how scarce hockey unopened products already were in 1992. 

As I wrote in the intro, I shared the article on the Facebook “Vintage Wacks and Packs” group, and it prompted some interesting comments:

  • One collector asked if the 1952 case was the Mr. Mint case, but that one was for cards from a case. However, another collector mentioned that he knew who sold that case and who bought it and that it sold for $450k, not $200k. Also, that year, NrMt-Mt ’52 Mantles dropped to $675.
  • Another collector mentioned that he’d been collecting since 1970 and had never heard of the ’52 case but had remembered the ’67 case. He also saw first-hand, around 1983, an unopened high series case of 63s.
  • The person who sold the 1954 cello pack with Hank Aaron on top commented that a large horde of Topps high-number boxes was found and sold at the KC show in 1980 between 1962 and 1967 by a retired Topps sales guy.
  • One of the group admins made a note of “the reference to the 1975 cello with Brett on top and Yount on back, BOTH of which just happened to be faced out (a known trademark for a certain someone who was active during that time), illustrates just how long ago star pack were being fabricated.” I suppose I need to republish my old articles about 1975 Topps pack collation.

Happy collecting!

36 1959 Topps Football Cello Packs

PSA has slabbed 141 1959 Topps Football Cello Packs; I have to presume a few of them are crossovers from when Mastro sold this lot of 36 GAI-graded 2nd-Series examples in August 2004.

The Global Authentication encapsulated slabs included seven Mint 9s, two NM-MT 8.5s, two NM-MT 8s, 19 NM+ 7.5s, and six NM 7s. A bunch of stars were visible on the top or bottom, including Kramer, Mitchell, Parker, Jones, Tittle, Robustelli, Lebaron, and Taylor.

The lot also included the fully intact display box, advertised as in Ex/Mt condition.

These days, most individually PSA-slabbed 1959 Topps Football cello packs have settled at a base price of ~$1500 (despite their high pop) but can sell for much more with stars showing or a touch less if they’re in rough shape.

36 1960 Topps Baseball 2nd Series Cello Packs

These 36 1960 Topps Baseball 2nd Series cello packs, encapsulated by GAI, were offered for sale together back in 2004.

They were described as originating from the 1960 cello box find by “Mr. Mint” more than a decade earlier. The consignor purchased these packs directly from Rosen.

The 2nd Series numbers in 1960 ran from 111 to 198, including #’s 136 Kaat, 148 Yastrzemski, and 160 Mantle/Boyer.

These days, PSA-slabbed 1960 Topps 2nd Series cello packs are ~$2k.