Bob Feller

A Bob Feller Popsicle Advertising Display

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I’m lucky my office/Hobby Library walls don’t have any space left, or I’d be all over vintage baseball star advertising memorabilia like this ad for Popsicle featuring Bob Feller. Popsicle is Topsicle!

Mastro offered this one in their Fine Sports Auction catalog in November 2000. It was described as “a classic original window advertising display, circa 1948, picturing a ‘cartoon’ image of World Champion Indians ace Bob Feller endorsing his favorite summertime treat. ‘Popsicle is Topsicle!’ is the pitch, and the vibrant display vividly recalls the days of Mr. Softee and the Good Humor Man. In exceptional Near Mint condition with incredible color. The display measures 8” x 17-1/2.”

Memory Lane Inc. has sold one of these, perhaps the same one, twice, most recently in August 2018 for $565 and $352 in September 2007.

Also, Dreamsicle featured Feller in its ads at this time.

1947 Bob Feller Dreamsicle Window Sign

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Another great piece of vintage athlete-endorsed advertising is the partnership between Bob Feller and Dreamsicle.

This 1947-dated piece( it says “Copyright 1947 Joe Lowe Corp” in the lower left) was sold by Sotheby’s in 1993. It features a multicolor caricature of Feller pitching on paper stock; the back is blank. The piece is approximately 7 1/2” x 19 1/2”.

It was a previously unknown piece to the hobby until the year before the 1993 Sotheby’s auction when about a dozen examples were obtained from a single source.

Given the scarcity, I’ve only found a few other sales; REA sold the following framed example for $480 in their 2017 spring catalog.

More recently, Mile High Card Co. sold this one for $1108 in December 2020.

“Pitch into a Delicious Dreamsicle,” says Bob Feller, Cleveland Indians Pitcher!

The 1982 Omaha Sports Collectors Show With Bob Feller And Warren Spahn

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The 1982 Omaha Sports Collectors Show, co-sponsored by Coors and held in parallel with the College World Series, featured Bob Feller and Warren Spahn, who signed autos for $1!

A destination card show with a relevant sponsor featuring some incredible sets on exhibit from William McAvoy (N28, T205, T-3 Cabines, and 1933 Goudey) and two incredible signers. Sign me up.

On card autos weren’t as big a thing back in ’82, but in concert with the advertisement, here are signed copies of each of their 1953 Topps baseball cards that I found on eBay.

PS, this ad was in the May 1982 edition of Trader Speaks; how incredible is the cover?