1952 Wheaties Baseball Cards: A Unique and Attainable Oddball Set

If you feel priced out of some of the more popular post-war baseball sets, consider collecting the 1952 Wheaties Baseball Player subset. The 1952 Wheaties set has 30 athletes across many supports, but just ten from professional baseball. However, each player has two cards, a portrait, and an action drawing, meaning there are 20 baseball cards to collect.

1952 Wheaties Roy Campanella Portrait

Each panel, the back of a Wheaties box, featured a variety of cards. Individually, the cards are 2’’ x 2-3/4’’ and have blank backs. The drawings are blue on an orange background with an ivory/white border. Under the picture are the player’s name, position, and team.

1952 Wheaties Panel

Many publications say the borders are rounded, and they are if you look at the white border. However, grading companies like PSA seem to grade them inconsistently. High-grade variants exist with borders cut off in squares, with rounded borders including a blue background, and rounded borders at the white edge. Because of this, I’d recommend focusing on authenticity and eye appeal and disregarding the numerical grade.

1952 Wheaties Bob Feller Action

The key card of the set is Ted Williams, but none of the ten players are commons:

  • Yogi Berra
  • Roy Campanella
  • Bob Feller
  • George Kell
  • Ralph Kiner
  • Bob Lemon
  • Stan Musial
  • Phil Rizzuto
  • Preacher Roe
  • Ted Williams

PSA has graded over 3,300 1952 Wheaties cards across all 30 trading cards. The baseball players average well under 100 combined between both their Action and Portrait cards. Williams has the most, with 162 Action and 150 Portrait cards (in February 2025). George Kell has the fewest graded examples, with 21 Action and 40 Portrait cards.

Mid-grade examples of Ted Williams cards have shot up in recent years, but most other cards can be picked up for ~$50 on average.

1952 Wheaties Ted Williams Portrait

Wrapping up, the 1952 Wheaties baseball subset is a visually appealing 20-card series that, with some patience, remains financially accessible for collectors seeking a graded set. Featuring a distinct design unlike the major releases of its time, these cards make a fantastic addition to any collection.

Do you collect any other 1950s baseball sets? I’d love to hear about them in the comments—happy collecting!

1952 Wheaties Panels
1952 Wheaties Panels

PS: Be careful if you’re buying raw copies. The Standard Catalog mentions that the set was extensively counterfeited around 2002.

A Bob Feller Popsicle Advertising Display

I’m lucky my office/Hobby Library walls don’t have any space left, or I’d be all over vintage baseball star advertising memorabilia like this ad for Popsicle featuring Bob Feller. Popsicle is Topsicle!

Mastro offered this one in their Fine Sports Auction catalog in November 2000. It was described as “a classic original window advertising display, circa 1948, picturing a ‘cartoon’ image of World Champion Indians ace Bob Feller endorsing his favorite summertime treat. ‘Popsicle is Topsicle!’ is the pitch, and the vibrant display vividly recalls the days of Mr. Softee and the Good Humor Man. In exceptional Near Mint condition with incredible color. The display measures 8” x 17-1/2.”

Memory Lane Inc. has sold one of these, perhaps the same one, twice, most recently in August 2018 for $565 and $352 in September 2007.

Also, Dreamsicle featured Feller in its ads at this time.

1947 Bob Feller Dreamsicle Window Sign

Another great piece of vintage athlete-endorsed advertising is the partnership between Bob Feller and Dreamsicle.

This 1947-dated piece( it says “Copyright 1947 Joe Lowe Corp” in the lower left) was sold by Sotheby’s in 1993. It features a multicolor caricature of Feller pitching on paper stock; the back is blank. The piece is approximately 7 1/2” x 19 1/2”. By the way, while the copyright was for 1947, Feller and the Indians won the World Series in 1948, dating the piece to that year.

It was a previously unknown piece to the hobby until the year before the 1993 Sotheby’s auction when about a dozen examples were obtained from a single source.

Given the scarcity, I’ve only found a few other sales; REA sold the following framed example for $480 in their 2017 spring catalog.

More recently, Mile High Card Co. sold this one for $1108 in December 2020.

“Pitch into a Delicious Dreamsicle,” says Bob Feller, Cleveland Indians Pitcher!

The 1982 Omaha Sports Collectors Show With Bob Feller And Warren Spahn

The 1982 Omaha Sports Collectors Show, co-sponsored by Coors and held in parallel with the College World Series, featured Bob Feller and Warren Spahn, who signed autos for $1!

A destination card show with a relevant sponsor featuring some incredible sets on exhibit from William McAvoy (N28, T205, T-3 Cabines, and 1933 Goudey) and two incredible signers. Sign me up.

On card autos weren’t as big a thing back in ’82, but in concert with the advertisement, here are signed copies of each of their 1953 Topps baseball cards that I found on eBay.

PS, this ad was in the May 1982 edition of Trader Speaks; how incredible is the cover?