Baseball Card Advertising

1934 Goudey Lou Gehrig Goudey Advertising Poster

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Are you looking to decorate a man cave? I recommend a 1934 Lou Gehrig Goudey Advertising Poster.

This particular matted and framed copy was available in July 2000 when Robert Edward Auctions (then a division of MastroNet Inc.) and eBay presented ‘The Wagner Card’ as the featured item in their internet/telephone auction of baseball cards and memorabilia.

Here’s the 1934 Goudey Poster and full item description as presented in the catalog:

Interestingly, the poster was unknown to the collecting world until 1995. They highlighted that Gehrig’s portrait on the poster is the same as on his card #61, that’s a mistake; card #61 has him with a bat, but #37 shares the image.

Also, how about that wrapper redemption? Just 20 Big League Gum Wrappers and a 3-cent stamp for some “swell” prizes.

1962 Post Cereal Mantle And Maris Store Banners

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Mastro auctioned off this huge 1962 Post Cereal Mickey Mantle and Roger Maris store banner in April 2002.

The overall 34″ x 48″ head-to-head format was meant to be hung over a string mid-aisle to afford a 24″ x 34″ view from either side. Mastro described it as a very fragile and exceedingly scarce collectible.

In the spring of 2012, Robert Edward Auctions sold the following banner variant used in Canadian stores.

It’s visually a little different and slightly smaller, 20” x 30” unfolded. It sold for $1778.

1961 Post Cereal Advertising Display Sign

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I recently discovered that this 1961 Post Cereal baseball advertising display sign existed when I found it inside an auction catalog from April 2000.

The cardboard sign was described as being a 28” circular heavy cardboard sign with blow-up pictures of nine 1961 Post Cereal cards, including Willie Mays (autographed) Whitey Ford, Nelson Fox, Roy Face, Pete Runnels, Lew Burdette, Ken Boyer, Jim Gentile, and Jim Lemon.

The auction presumed that some printed advertising in the center was probably missing.

It appears that Collect Auctions re-sold the same sign in November 2018 for $1160. They included this close-up of the Mays card (with a Beckett Authentication Service endorsement).

1962 Jello Baseball Advertising Poster With Mickey Mantle

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It seems like the food-issue category is getting more hobby love lately – so here’s a 1962 Jello Baseball Advertising Poster featuring Mickey Mantle.

This example was offered for sale in November 2000. It was described as a 28” x 33” thin-coated stock display poster heralding the availability of baseball cards with JELL-O Gelatin Dessert featuring the most popular figure of his generation, Mickey Mantle.