A single ad in The Trader Speaks can be a window into a whole new world of vintage cards—like the 1974 Broder Pacific Coast League Popcorn set!
That’s Maury Wills, then of the Seattle Rainiers, pictured in the ad, card #1 in the set.
Today, a “Broder” is often referred to as any unlicensed set, but the Broder’s were actually a father/son duo who made a bunch of unlicensed cards starting in the ’70s through the ’90s.
The 2” x 3” black-and-white 1974 P.C.L. Baseball “Popcorn” Cards set is based on the cards that Seattle Rainiers put in popcorn boxes starting in the mid ’50s. The 1974 set was printed on really thin cardstock, and in sheets that were crudly cut, since you’ll see remnants of other cards on the edges of the cards pretty often. The back’s are pretty minimalistic, too. PSA has only graded a handful, but this Steve Watson was listed on eBay in November 2024 for $28.88.
Beckett says the set has more than 200 cards, and that they were issued over two series that were available for $5.75 each. The advertisement above shows two 55 card series for $4.25, but it’s likely the Trader Speaks ad was for an early release (so maybe the set extended into 1975 since the ad was placed in a December 1974 issue) since TCDB lists 235 cards in its checklist and there are complete sets available on eBay for $450 (with a Best Offer option) advertised as also having 235 cards.
For more about the Broder family, the PCL, and these cards, check out this blog post from Wrigley Roster Jenga and this one from SABR.