In its Summer 1990 issue, Topps Magazine published Kenneth M. Liss’s great article about “The Rarest ‘Rookie Cards.'” PSA has only slabbed 252 cards from this 35-card (ok, 36-card) set!
I want to draw your attention to two things from the article. First, instead of a program in booklet form, in 1964, Topps presented a boxed set of 36 over-sized cards with all the same information. Second, Topps only made 600-700 sets, making them exceedingly rare.
Here’s the original sleeve/box that held the cards.
Leland’s included that box and 35 cards, a handful of which were PSA-8 graded, in their 2018 Invitational auction. The lot sold for $1,886.40.
But what’s really interesting is that it seems Topps pivoted at some point and printed a sample program! Huggins and Scott sold a newly discovered, potentially one-of-a-kind example in August 2023 for $1,740.
They also wrote that only about 300 (or so) invitees attended. The auction believed that after this 1964 program was made, someone at Topps realized they were card manufacturers and that a card set should be made instead of a program. Topps didn’t do much work, as there’s a page number on the lower right-hand corner of each card (see the Page 12 notation on the following example)!
Huggins noted a few differences between this program and the cards:
The thicker card stock versus the thinner paper pages of the program, the cards are blank backed versus the back-to-back printed program pages, and the size. The program is 3/16″ wider than the card set (so, the bigger program was not part of the snugly fitting boxed card set.) We believe the programs were likely deemed redundant and were probably trashed, assuming they even made more than one or two to begin with.
Unfortunately, Topps went back to banquet programs in 1965 and 1966. REA offered a complete run of seven 1959 to 1966 Topps Rookie Banquet Programs in their 2018 Spring auction. They sold for $2,040 then but would command A LOT more today.
