Not all sports-themed advertising ephemera is as significant as this piece featuring the 1960 Red Sox; it represented Ted Williams last season and essentially a passing of the torch to Yastrzemski the following year.
This particular Narragansett beer poster was offered in Mastro’s November 1999 Millenium Auction, selling for $1789. Here’s how they described it:
1960 Red Sox Narragansett Beer Poster
A magnificent oversized Narragansett Beer poster that features the 1960 Boston Red Sox and measures 47″ × 70″ Advertising Rhode Island’s finest lager, the heavy corrugated paper poster features a color team photo of the Sox at the end of an era, the Ted Williams era. The year 1960 marked the conclusion of the Kid’s four-decade career. There he is, a legend in his own time, along side teammates half his age. The poster has a few minor edge chips, can be easily matted out, bumps, and a slight tear in the caption. About Excellent condition. Makes for a wicked display!
Minimum Bid $600
The same picture is used across various products; Lelands sold this one for $298 in January 2015.
Here are some more:
Unfortunately, neither the 1960 or 1961 Topps Boston Red Sox team cards feature this image.