1933-36 Zeenut Pacific Coast League Joe DiMaggio

Here’s a card I only recently learned about, a 1933-36 Zeenut Pacific Coast League B&W Joe DiMaggio “Minor League” card.

I put “Minor League” in parenthesis because, while the PCL was a minor league, the play was nothing but.

Anywho, I learned about this card after I saw it in a June 2005 catalog. It was a Mastro Classic Collectors Auction, so it didn’t include a description in the catalog. However, PSA has this synopsis on their site:

Produced between 1933 and 1936 by the San Francisco-based Zeenuts Company, this set consists of 166 cards, each approximately 1-3/4” by 3-1/2”. Card fronts bear clear, borderless images of its subject with a right text box boldly identifying (in white-on-black type) the league, player, and team. Card backs are blank. These cardboard classics were originally issued with coupons at the bottom meant to be cut and redeemed for items. The images remained unchanged during the production run, with the expiration dates on the coupons the only way to distinguish their issue year. This set is anchored by two appearances from Joe DiMaggio during his early career with the San Francisco Seals. Card #108 pictures him throwing and card #109 shows him batting. The set is also highlighted by Jimmie Reese (#10) and Vince DiMaggio (#100). Cards that have retained their coupons through the years are highly coveted artifacts. 

Obviously, the pictured card above is a DiMaggio (misspelled DeMaggio on the card) throwing variation without the coupon. Here’s a graded example that includes the coupon. Goldin sold it for $51,660 in May 2021.

Each variation is relatively low-pop. PSA has only slabbed 12 DiMaggio Batting copies, plus three more with coupons, and 17 examples of him throwing, plus five more with coupons.

Update 27 October 2024: On 26 October 2024, Heritage Auctions sold the lone authenticated, signed copy of the throwing variation for $37,200.

The hobby has so much breadth and depth!