1947 Bob Feller Dreamsicle Window Sign

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Another great piece of vintage athlete-endorsed advertising is the partnership between Bob Feller and Dreamsicle.

This 1947-dated piece( it says “Copyright 1947 Joe Lowe Corp” in the lower left) was sold by Sotheby’s in 1993. It features a multicolor caricature of Feller pitching on paper stock; the back is blank. The piece is approximately 7 1/2” x 19 1/2”.

It was a previously unknown piece to the hobby until the year before the 1993 Sotheby’s auction when about a dozen examples were obtained from a single source.

Given the scarcity, I’ve only found a few other sales; REA sold the following framed example for $480 in their 2017 spring catalog.

More recently, Mile High Card Co. sold this one for $1108 in December 2020.

“Pitch into a Delicious Dreamsicle,” says Bob Feller, Cleveland Indians Pitcher!

1968 Topps Football Uncut Sheet And A Great Looking Subset

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Here’s a 1968 Topps Football uncut sheet of 132 cards that Mastro auctioned off in May 2008. They described it as being in approximately Ex condition.

The big names on the sheet include Starr, Meredith, Namath, Sayers, Unitas, and Butkus. I think the 1968 Topps Packers and Raiders cards are among the best-looking football card “subsets” of all time.

I had written about the subset in one of my old newsletters, #57, so here’s that text (its preceding mini article was about ‘Beautiful Two Player Baseball Cards’:

While we are on the subject of beautiful cards, there’s a solid case to be made for the 1968 Topps Packers and Raiders cards as the best-looking football card “subset” of all time. Those teams played in Super Bowl II (Lombardi’s last game as a coach) and have cards that are oriented horizontally, while the rest of the cards in the set are oriented vertically (and look rather bland)

The eight 1968 Topps Green Bay Packers cards were the key players from the 1967 Packers Super Bowl champs (they won 33-14): Bart Starr, Carroll Dale, Bob Jeter, Elijah Pitts, Boyd Dowler, Herb Adderley, Ray Nitschke, Jim Grabowski, and Donny Anderson.

The eight 1968 Topps Oakland Raiders cards (the 1967 AFL Champions) included: Kent McCloughan, Billy Cannon, Hewritt Dixon, Clem Daniels, Tomo Keating, George Blanda, Fred Biletnikoff, Daryle Lamonica.

1939 Playball #26 Joe DiMaggio With Rare Ad Back

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A small number (cards 1-115) of 1939 Gum, Inc. Playball cards were overprinted on the reverse and given away to generate interest in the set. But PSA didn’t designate “sample” on the card flip in its early days, like with this DiMaggio that remains in an old flip today.

To date, PSA has slabbed 30 1939 Playball #36 Joe DiMaggio Sample cards, but the one above (from a November 2001 auction catalog) isn’t included in that thirty unless it was cracked and re-submitted.

The highest-graded DiMaggio samples are a pair of Nm-Mt 8s. REA sold this one in the fall of 2019 for $3600.

More about these free sample cards and their red advertising message in the future, so don’t forget to subscribe to blog posts so you don’t miss it.

Stan Musial Wonder Bread Cardboard Advertising Sign

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Here’s another classic cardboard advertising sign of Stan Musial pitching for Wonder Bread; it’s what “Good Ball Players Need” to “Build Strong Bodies 8 Ways.”

Sotheby’s offered this example in its April 1994 catalog of Important Baseball Cards and Sports Memorabilia. It is described as a late 1940s/early 1950s 30 by 40-inch piece in excellent overall condition.

This isn’t the first Stan Musial Wonder Bread ad that I’ve shared; there’s the more “common” one that he shares with Mickey Mantle and another cardboard example with seven of the era’s biggest stars.

14 1952 Bowman Unissued Original Artworks

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Christie’s East offered these 14 original 1952 Bowman paintings of never-issued cards in its October 1992 Sports Memorabilia Auction.

They were offered as Lot 93 with the following description:

14 original Bowman paintings of cards that were never issued. Players depicted include C. Lavagetto, M. Martin, J Hopp, C. Van Cuyk, G. Shuba, J. Merson, V Trucks, B Thorpe, T. Moore, B. Addis, J. Wilson, B. McCoskey, R. Gumpert, and J. Dobson. Each card measures 5 x 7 in.

The estimated value was $8,000-10,000.

Christie’s reference to R. Gumpert should have been Bill Henry, the second-to-last card on the bottom. Randy Gumpert has a 1952 Bowman card.

Bowman scrapped more than 14 players from their 1952 set; I previously shared Bill Dickey’s unissued original artwork that Ron Oser Enterprises sold in April 2000, REA sold artwork of an unidentified Detroit Tiger, and The Topps Archives has a post that shares Gelman’s find of 29 original Bowman art pieces including 15 who did not appear in the issued set. Those 15 (the 14 from Christie’s plus Bob Kennedy) were re-printed by TCMA in 1982 as a 1952 Bowman Supplement set (no Bill Dickey or unidentified Detroit Tiger in the supplement set).

Beckett describes the 1952 Bowman extension set as follows:

In 1980, 15 unissued pieces of artwork initially intended to be used by Bowman Gum in their 1952 baseball card set were discovered. This set consists of 15 cards made from this original artwork. The backs have been created to resemble the original 1952 series, and the set has been numbered 253-267 (the next 15 cards in the 1952 Bowman sequence). The facsimile autograph on the original 1952 Bowmans has been omitted from the cards in this set. This set was originally available from the producer for $3 per set.

For completeness, Heritage sold the original art for the 1952 Bowman Bob Kennedy card in May 2020 for $1,110. I’ve also included photos of the unidentified Detroit Tiger and Bill Dickey cards.

Also, check out my earlier post, 1952 Bowman Baseball Original Artwork, Proofs, And Retouched Cards, for more about the Willard Ramsdell and Cliff Mapes cards.

1977 Beckett Price Survey Results

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Here’s a scan of Dr. Jim Beckett’s first report on baseball card prices from the April 1977 issue of The Trader Speaks.

The survey he referenced was distributed across multiple hobby channels, but in keeping with The Trader Speaks theme, here’s the one from their January 1977 issue.

And here’s Part 2 of the Price Survey Results from the May 1977 issue of The Trader Speaks.

As I said, Beckett distributed the survey and results across multiple hobby channels; David Kathman provided a nice overall summary on the net54 boards, including when Dr. Beckett printed details in Sports Collectors Digest.

In the fall of 1976, Jim Beckett, then a professor of statistics at Bowling Green State University as well as a collector and dealer of baseball cards, got the idea of doing a survey of other collectors and dealers in order to determine the market value of various cards and card sets. He wrote up a survey, and the September 30, 1976 issue of Sports Collectors Digest announced his project, and his intention to distribute the survey at various card conventions and by mail. The October 31, 1976 SCD had a status report by Beckett, clarifying what he hoped to achieve with the survey, and the January 15, 1977 SCD printed the survey itself. The results of this first survey appeared in SCD in two parts: in the March 31, 1977 issue for Topps and Bowman cards, and in the April 30, 1977 issue for all other card sets.

Hobby History!

1952 Topps Color Process Proof Cards

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The other day, I published a piece about the 1952 Topps baseball progressive proof uncut sheets. I shared that, after buying all seven of them from Sotheby’s in 1992, it looked like the owner trimmed the full-color process proof sheet before reselling the full series of seven sheets at REA in 2006 (they very well could have changed hands a few more times over the years, I have no idea). The next owner saved the final color-process proof sheet but cut up the other six progressive proof sheets and slabbed each card with SGC before reselling them all with REA again in 2009.

The final color-process proof sheet sold for $18,800 in that 2009 REA auction. In the description, REA wrote “The final sheet was originally accompanied by six color process proof sheets, which have since been perfectly cut and organized by player, and are represented by the twenty lots that follow this one.”

Each of the twenty 1952 Topps proof card groups included the following color processes: 1) Red, yellow, and blue printing. A card which is very close in appearance to a final process card, but with the black printing missing. 2) Yellow and red printing.  3) Yellow printing. 4) Red printing. 5) Blue printing. 6) Black printing.

The two priciest groups of six color-process proof cards sold belonged to Andy Pafko ($3,819) and Warren Spahn ($2,644).

The other 18 lots of six cards sold for between $470 and $1,763.

If you search other auction house archives, you’ll find that many have been resold over the years. For example, MHCC sold the Runnels cards for $840 in March 2019, Brockelman sold the DiMaggio cards for $2,085 in June 2018, and REA re-sold the Pafko cards for $3,120 in their 2023 spring auction.