Whenever there’s a market, there are cheaters. This piece was written by Rocky Landsverk and published in the April 1997 issue of Sports Card Magazine. It provides a fantastic 101 on spotting 1951/52 Parkhurst fakes that hit the market in the mid to late ’80s.
To reiterate, look for the creases in the illustration, dot patterns using a magnifying glass, and the smoothness of the cardboard backs.
Ryan Nolan’s book Spotting Fakes has a section on the 1951 Parkhurst Gordie Howe card; on the fakes, he says:
the colon after born is missing
equal thickness and color borders left and right
red lettering at the bottom is thicker
many reprints have this bottom red lettering as black text
many reprints also have a really dark background
don’t expect a perfect card, very few copies exist in a high grade
Unfortunately, Bob Lemke and Sally Grace’s Sportscard Counterfeit Detector doesn’t specifically include any vintage hockey cards printed before Gretzky’s 1979/80 OPC RC. However, it has so much other solid advice; it’s definitely worth buying.
With their 1989 baseball set, Upper Deck brought the hobby its first premium product. They backed that up with another innovation in 1990 with the first major chase card. But Upper Deck also innovated in how they marketed their products. All the major brands put ads in hobby publications and sports magazines along with providing sell sheets and pamphlets directly to dealers, but Upper Deck decided to target collectors directly in another way by distributing promotional/commemorative sheets.
This article kicks off a four-part series dedicated to these Upper Deck sheets, starting with those for baseball sets (later, I’ll cover hockey, basketball, and football sheets). There are two categories when it comes to baseball. In 1989 and 1990, Upper Deck provided Limited Edition Commemorative Sheets at card shows, announcing their entrance to the hobby, while from 1991-1994, they had commemorative sheets and Heroes of Baseball sheets that they distributed at sporting events. They’re all ~8 1/2″ x 11″ and blank-backed.
In 1989, Upper Deck distributed a pair of Limited Edition Commemorative Sheets at two events to promote their first set. The first was at the 10th National Sports Collectors Convention in Chicago, held from June 29 – July 2. The sheets are numbered out of 25k.
Upper Deck gave out the other sheet at the National Candy Wholesalers Association Exposition in Washington, D.C., between July 27 and 29. This sheet is scarcer and costlier (probably because it includes the Ken Griffey Jr. card photo) than the NSCC one.
Upper Deck promoted its sequel to the classic ’89 baseball set in 1990 in the same manner by distributing Limited Edition Commemorative Sheets.
One version was available at the Chicago Sun-Time Baseball Show, December 16-17, 1989, in Chicago, Illinois.
There are four variations saluting Street & Smith’s 50th Anniversary from the spring of 1990.
In July, another sheet was available at the 11th National Sports Collectors Convention in Arlington, TX.
And a final version, and the toughest to track down, was available at the 1990 All-American Sports Collectors Convention, August 31-September 3, in San Francisco, CA.
1991 Upper Deck Commemorative Sheet
Around this time, The Upper Deck Company replaced Equitable Financial Companies as the sponsor of Baseball’s Old-Timer Series – which was renamed the Heroes of Baseball Series.
The following article from The Journal Times in Racine, Wisconsin, from February 1991, explains that the 1991 24-game exhibition series benefits the Baseball Assistance Team (BAT) and that Upper Deck would donate $10k to BAT for each of the Heroes of Baseball games that were set to begin on April 14.
So the next Upper Deck sheet is this single version dedicated to BAT, the Foundation of Baseball, and is numbered to 1500. Notice that it’s dated to 1991 on the seal.
1991 Upper Deck Heroes of Baseball Sheets
TCDB lists 23 total sheets in the 1991 Upper Deck Heroes of Baseball Sheet series, including two cover sheet versions with the schedule. One is numbered to 10k, the other to 20k, and both feature the same Reggie Jackson Heroes of Baseball card. The seal has a 1991 date, but the Upper Deck logo says 90/91.
The rest of the items were distributed at various events throughout the year. Interestingly, and perhaps it was based on expected attendance, the sheets are numbered to different totals. Here are a few examples.
1992 Upper Deck Commemorative Sheets
TCDB describes this series of five 1992 commemorative sheets as those distributed at Upper Deck-sponsored events but doesn’t include the Heroes of Baseball series, which they listed separately. The five events were the Yankees Second Annual Fan Festival (Jan/Feb 1992), Opening Day at Oriole Park at Camden Yards (April 6, 1992), two versions were available at the All-Star FanFest in July 1992, and the last version honored the Atlanta Braves 1991-1992 Back-to-Back National League Champions.
1992 Upper Deck Heroes of Baseball Commemorative Sheets
The following article from the Tampa Bay Times, from February 1992, explains that in 1992, the Upper Deck Heroes of Baseball “tour” would be visiting all 26 stadiums plus Mile High Stadium (the original home of the Rockies who would join MLB the following season). Again, Upper Deck Co. donated $10k to BAT for each game.
TCDB lists 31 items in their checklist for this series of sheets. Here are a few examples, and again, serial numbering varied.
1993 Upper Deck Heroes of Baseball Sheets
Again, Upper Deck gave these sheets away during the Heroes of Baseball Tour. The checklist on TCDB includes 27 blank-backed sheets that again have varied serial numbering.
1994 Upper Deck Heroes of Baseball Sheets
The following article from the Journal News in White Plains, NY (March 1994) explains that Upper Deck was now donating $225k for every Heroes of Baseball game played to BAT and that in 1993, they donated $300k.
TCDB’s checklist includes just eight sheets in 1994 that the article explains Upper Deck gave away to every fan attending the various games.
I’m unsure what happened to the Hereos of Baseball series; Wikipedia implies the final game was played in June 1995 at Dodgers Stadium. And while the following ad from the LA Times from Tuesday, June 6, 1995, still includes Upper Deck’s sponsorship, the advertisement shares regular Dodgers games and the Saturday game against the Phillies at 7:35 (that they lost 3-0). I’m unsure if there was a Heroes game before the first pitch or if it was just a sponsored night where stars of the past appeared. Commemorative sheets aren’t mentioned in the ad for the Saturday game, and I haven’t found any from years after 1994.
Conclusion
You can find most of these Upper Deck baseball commemorative sheets for just a few dollars, but they hold a lot of historical value to the hobby and baseball. So whether you’re an Upper Deck card collector or just looking to make a display piece, these sheets would be an excellent way to spice up a collection or hobby cave. Ultimately, they’re a fantastic journey through Upper Deck’s contribution to the sports card industry. Don’t forget to revisit the blog over the next few days since I’ll be covering Upper Deck’s hockey, basketball, and football commemorative sheets, too.
Scott Kelnhofer wrote an excellent article about World Series programs in the February 1997 issue of Sports Cards Magazine. The article referenced a “Market Report” later in the magazine, which included the following Top Ten list: cool, huh?
Here’s the article and the complete Market Report page. I’ve never been a program collector, so it’s interesting to me that pre and post-1974 issues separate the niche:
Now, let’s see what these programs cost today:
1927 Yankees vs. Pirates: ~$2k
1956 Yankees vs. Dodgers: ~$225
1969 Mets vs. Orioles: ~$200
1955 Dodgers vs. Yankees: ~$200
1973 Athletics vs. Mets: ~$25
1919 Reds vs. White Sox: ~$3k
1978 Yankees vs. Dodgers: ~$20
1975 Reds vs. Red Sox: ~$20
1959 Dodgers vs. White Sox: ~$50
1960 Pirates vs. Yankees: ~$30
My favorite is the 1965 ‘Out of this World’ Series program.
This article marks the conclusion of my series on collector issues, which began a few weeks ago with my look at Mike Aronstein and TCMA and was followed by an article about Larry Fritsch. This week, I’ll be looking at Mike Cramer, who, as T.S. O’Connell wrote, “parlayed his initial foray into minor league cards and collector issues into full-fledged licenses with baseball, football, and hockey. In other words, a collector-issue company became one of the big boys, no small feat when considering the size of some of his competitors.”
Hobby Figure Mike Cramer
Cramer was a fan of baseball cards from an early age. The details for his book Cramer’s Choice: Memoir of a Baseball Card Collector Turned Manufacturer note that before high school, he had a mail-order trading card business before founding Pacific Trading Cards.
In his early days, Cramer would buy vending cases of Topps baseball cards and collate sets from them. In a Sports Collectors Daily article, he shared that his wife Cheryl did a lot of the work while he was off crab fishing to make money.
After doing this for a while, Cramer started making his own sets and also innovated collecting a bit around that time. They produced plastic sheets to put cards in binders and cardboard boxes designed for cards.
Key Mike Cramer Collector Issues
Before getting those big licenses with the major sports leagues, Cramer got his start with a few minor league sets and Baseball Legends releases.
1975 Phoenix Giants Minor League Set
It seems Cramer actually produced a few different sets for the Phoenix Giants, but his first is cataloged as the Circle K Phoenix Giants set and included a card of Cramer from the Phoenix Giants thanking him for his work in helping produce the card set. It added that his collection had almost half a million cards!
A search on TCDB also turned up a 1976 Cramer Phoenix Giants set that included a sponsorship from CocaCola.
Some of his other late 70s minor league sets included ones for the Seattle Rainiers, Tucson Toros, Salt Lake City Gulls, Spokane Indians, Tucson Toros, Albuquerque Dukes, Tacoma Yankees, and Hawaii Islanders.
1980-83 Baseball Legends
From a collector issue perspective, Cramer is probably best known for the four Baseball Legends sets he released between 1980 and 1983. The cards have a sepia-toned photo on the front with a black frame. The backs are brown and include personal data, stats, and career summary. The key cards across the series include Babe Ruth, Mickey Mantle, Jackie Robinson’s portrait card, Roberto Clemente, Ted Williams, and Joe Jackson.
Each series had 30 cards, but the 124-card total comes from the four fourth series cards Cramer printed on this box in 1986.
Notice the ad for Pacific Trading Collector Sheets on the wrapper! The wrapper and box have a 1985 copyright, but I usually see them advertised as a 1986 product.
Cramer would develop another series of Baseball Legends cards from 1988-90 under the Pacific name that were printed in color.
Conclusion and Further Reading
Along with Mike Aronstein and Larry Fritsch, Mike Cramer was pivotal in moving the hobby forward since they were creating many of their now-famous collector issues at a time when Topps had their monopoly. However, the role of collector issues slowly diminished after 1981 when three major companies, Donruss, Fleer, and Topps, started competing to produce the most popular cards. Given the current market consolidation under Fanatics, one has to wonder if the hobby might need collector issues again.
The Halper Collection is pretty legendary, but it’s also shrouded in controversy due to some fake/counterfeit items. I’ve hesitated diving deep into it for that reason. However, rediscovering a March 1997 Sports Card Magazine article on the collection gives me a great baseline from which to start on the blog moving forward.
I started my collector issue series a few weeks back with my article about Mike Aronstein and TCMA. Today, I’ll shift to another hobby pioneer from the 70s known as having had one of the largest personal collections of anyone in the hobby, Larry Fritsch.
Hobby Pioneer Larry Fritsch
Fritsch became a full-time dealer in 1970 when he launched Larry Fritsch Cards, Inc. on May 1st. But Fritsch traced his involvement in the hobby back to 1948 and was a collector first – he built one of the most legendary collections in hobby history. He was known to have bought, traded, and sold cards religiously since childhood.
Larry graduated from the University of Wisconsin-Stevens Point and worked multiple part-time jobs, including one as a train baggage handler, a tax researcher, and in a paper mill, before following his passion in the hobby.
Fritsch operated primarily as a mail-order business with giant catalogs. He advertised his company in many different publications, like The Sporting News. Around 1989, he was selling more than 200k mail-order cards per week.
Larry was the face of the business side of the hobby for over 30 years.
Key Fritsch Sets and Cards
Today, many people know the Fritsch brand for having some incredible unopened material that Larry had bought directly from manufacturers’ end-of-year stock, but he created some significant collector issues.
Fritsch One-Year Winners
Fritsch’s first offering was an 18-card set, One-Year Winners, printed in 1977 and sold through his catalog. It featured players “with brief, but often well-known, major league baseball careers.” The first card in the set was Eddie Gaedel, who, along with Pete Gray, had the key cards in the 1977 release. The set was continued with 36 more cards in 1979 and another 64 in 1983 (many of which used unused Topps pictures and were designed similarly to 1966 Topps baseball cards), all continuously numbered. As I said, he was a collector first, so it makes sense that his first set was something the hobby had never seen before.
1986 Fritsch Negro League Baseball All-Stars
The Standard Catalog describes this set as “one of the most comprehensive collectors’ issues to features stars of the Negro League…most of the photos are contemporary with the players’ careers from the 1920s into the 1950s, with a few of the segregated leagues’ earlier pioneers also included.” The set’s key cards are Satchel Paige, Jackie Robinson, Moses Fleetwood Walker, Josh Gibson, Willie Wells, and Smoky Joe Williams. If you’re into baseball history, pick up this 119-card set.
The SAMPLE backs are a little more desirable.
All-American Girls Professional Baseball League Cards
From a collector issue perspective, Larry Fritsch Cards key set came out in 1995 when they released a set of 234 cards highlighting the women’s league that the movie “A League of Their Own” made famous. They added a second series in 1996 to bring the set’s total to 340 cards. Later, in 2000, they added a third series with another 72 cards and an updated series of nine cards in 2002.
Other Key Cards
As a collector first, Fritsch didn’t make reprint sets for a long time because it was against his philosophy. But he said that when a set reached $5k, a lot of folks couldn’t afford them anymore, and he wanted more people to be able to see the cards. An example is the 1982 Fritsch 1957 Spic and Span Reprints.
In the 80s, Larry Fritsch Cards created a few dozen Midwest League minor league sets along with a great minor league card of Kirby Puckett on the Visalia Oaks.
In 1983, Fristch commemorated the 30th anniversary of the Boston Braves’ move to Milwaukee with a 33-card set that included Eddie Mathews and Warren Spahn.
Wrap-Up and Further Reading
Not only did Fritsch contribute some incredible collector issue sets to the hobby, but he also did a lot to educate it. He contributed to many hobby guides and books like the Sports Collectors Bible series and authored the Baseball Card Alphabetical Handbooks.
The Standard Catalog of Baseball Cards also used his knowledge and collection to detail a lot of obscure and rare cards.
Unfortunately, Larry Fritsch passed away in 2007. Kit Young wrote a wonderful article about his friend in the Sports Collectors Digest.
The 1966/67 Topps hockey set is one of the decade’s most popular issues: wood-grain borders and Bobby Orr! I ran across this uncut sheet featuring the complete set of 132 cards in Mastro’s April 2004 auction catalog.
Mastro described the 26” x 43” final production sheet, arranged in the standard 11×12 layout, as being in Near-Mint condition, with only minor edge wear.
Now, let’s look at a few uncut sheets from this set that have popped up for sale over the years.
In May 2016, Heritage Auctions sold a different example of the regular issue Topps uncut sheet, printed in Canada, for $7,170.
On the lower end of the condition spectrum, but perhaps more unique, is this sheet I found listed on eBay at a $6,000 asking price. It’s described as having a blank back (but without a picture).
Lastly, there’s this incredible 1966/67 Topps USA Test uncut sheet that has been available on eBay, with an asking price of $44,000, courtesy of Vegas-Cardhouse.