A 1941 Goudey Baseball Complete Set Of 33 Cards

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It’s a set that I’ve considered collecting, started, and stopped multiple times. What is 1941 Goudey baseball? Christie’s offered these nine (as part of a complete set) in October 1992.

Here’s the full description that Christie’s included in the catalog:

Goudey Gum Company’s last set issued. Front features black and white player action photograph with yellow, red, green, or blue backgrounds. Name, team, piston and card number are stated on bottom; blank-backed-excellent to mint.

Despite only having 33 cards, it’s a super tough set to put together; they just don’t come to market very often. Plus, as a collector, you need to decide what you’re trying to do; some people would say the set is 132 cards, each of the 33 players in each of four background color variations. And if you like graded items, PSA has slabbed just >2000 cards across all those combos (that averages to about 15 of each). And if you’re condition-sensitive, good luck; most have awful centering and rough edges.

A Pair Of 1983 Card Shows With Special Guest Stars

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I ran across the following pair of advertisements for card shows in the February 1983 issue of The Trader Speaks, so I asked folks on X which they would most want to travel back to 1983 to attend.

The first was the Baseball Card & Memorabilia show at the JFK Travelodge International Hotel on January 29th, 1983, with special guest star Hank Bauer.

The second was for the Sports Memorabilia Show #5 at the Birchwood Manor in Whippany, New Jersey, held on February 26 and 27th, 1983, with special guest celebrities Carl Erskine and Jimmy Piersall.

Folks preferred the JFK show at a ratio of 7:4. However, one collector said the Bauer show was the easy choice because they got both Piersall’s and Erskine’s autos in person before.

Which show sounds the most appealing to you?

1941 Play Ball Paper Sheet

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Christie’s offered this extremely scarce 1941 Play Ball paper sheet of twelve cards in their October 1993 catalog. It was expected to sell for $750-$1,000.

With cardboard being a critical commodity leading up to the US involvement in World War II, Play Ball issued a 24-card paper version of their 1941 baseball set. The “cards” were issued in two 12-card sheets. A scarce test issue to begin with, these cards were more fragile than their cardboard counterparts, which has made them increasingly difficult to find. 

In the lot’s description, Christie’s wrote that in 1941, Gum Inc. produced two paper proof sheets. The lot pictured above had twelve cards, numbered 1 to 12, printed on thin paper stock. This one was described as being in near-mint condition.

Heritage Auctions sold another copy of the same paper uncut sheet for $720 in May 2019.

And in August 2023, Huggins and Scott offered both sheets, but the current/final price shows “0.00” after opening at $500, so perhaps it got pulled.

1938 O-Pee-Chee Horrors Of War Dealer Advertising Sheet

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I found this 1938 dealer advertising sheet for the Canadian counterpart of the U.S. Gum, Incorporated 1938 Horrors of War set in Mastro’s 2004 auction catalog.

The ad sheet was part of a “Fascinating and Diverse 1930’s-1960’s Non-Sports Collection” and was described as a “Dealer Advertising Sheet; blue-on-white, no illustrations, measures 16-1/2” x 22” w/ mailing folds; text promotes upcoming HOW issue to retailers (EX/MT).”

I don’t want to dwell on the cards much, perhaps in a future post, but the basics are that while advertised as a series of 240 cards, the Canadian set fell short of O-Pee-Chee’s lofty goals. There ended up being only 72 OPC Horror of War cards, and now, because the print run was so small, the cards are really desirable and pricey.

I want to highlight the lower-left corner of the advertising sheet; you can see a call out to the May 9th, 1938 issue of Life Magazine that highlighted the set. I managed to grab a copy of the magazine off eBay for just $13.45 (including shipping)!

Page two of the magazine included the photo sources of what was to come. You can see that pages four and five have pictures credited to Gum, Inc.

Pages four and five highlighted the 1938 Horrors of War set (and true bubble-gum artists).

Here’s the full spread:

The magazine’s table of contents followed the card spread on page seven and called the features “Speaking of Pictures: Bubble Gum’s War in China.”

1934 Goudey Set With Albums

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Mastro offered a complete set of 96 1934 Goudey cards in their November 2000 auction. That’s a cool enough set on its own, but what set the lot apart was the inclusion of the two albums Goudey produced to house the 1934 production.

The lot’s description started with a description of the set, which included 69 graded examples and two PSA 9s (#56 and #66). But to me, the albums were the lot’s crown jewel, and the auction house included quite a description of them:

Not widely known is that Goudey produced two albums to accommodate their 1934 production. They were created with the tradional colors of dark blue for the National League and red for the American League. (This is contrary to the colors reported in the 2000 edition of the S.C.D. baseball annual.) For the sake of simplicity, the album pages afford 10 designated spaces for cards per team, plus an introductory section for the league’s respective All-Star selections. All this was well-engineered as the 96 card production represented the 16 teams in excellent distribution. For each album, any open page represented one team, and the teams are sequenced in each according to their league standing from 1933. For good measure, each team’s vital statistics are profiled in an orderly format. A little secret is divulged in their pages however. The All-Star selection in each reports the game’s score for the 1934 showcase. Lead time to produce the albums the albums following the July 10th All-Star Game is tantamount to their late season appearances very likely with the sparsely distributed high numbers only. This is further supported by a one-page entry in both albums itemizing the 12 baseball quizes appearing on the last series card numbers 73 through 4. And, of course, the albums invite the reader to find the answer on cards 85 through 96. As for their condition, we may forgive the mild rusting of the staples especially on the strength of their immaculate condition otherwise. The National League album is slightly faded around the perimeter of the front cover which is mentioned here only for the benefit of accuracy. Both albums are unhandled; their pages firmly intact, and without blemish. The accomplishment of a complete set of ’34 Goudey is a mighty task in itself, but now, and here, is the opportunity to take this issue to its highest level one that includes both of its very rare albums.

The minimum bid was $9,000.

I’ve only found a few “recent” sales. REA sold this faded pair for $1,035 in the spring of 2004.

REA added that the “Albums were available by mail in exchange for a very expensive 50 wrappers each, and, according to advertising materials, some store owners also gave an album as a special prize to the youngster who bought the very last pack of 1934 Goudey baseball cards to finish the store’s display box.”

Heritage sold the following National League album for $210 in November 2021 and an internally damaged pair for $286.80 in May 2014.

Hopefully, the next time a pair comes to market, I’ll have enough money to afford them because, in 2024 or beyond, I suspect they’ll go for well over $1k.

24 1969/70 Topps Basketball Wax Packs

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This is what we in the hobby would call a “fun rip.”

These 24 GAI-graded 1969/70 Topps basketball wax packs were offered for sale together in Mastro’s April 2004 catalog. The original 24-count counter-sales display box was included, too.

Each 10-cent pack had ten cards and one of the year’s paper “rulers” inserts. The pack’s grades included GAI Perfect 10: 6 packs; GAI Gem Mint 9.5: 7 packs; GAI Min 9: 7 packs; GAI NM-MT+ 8.5: 1 pack; GAI NM-MT 8: 2 packs; GAI NM+ 7/5: 1 pack.

If you didn’t know, PSA started grading oversized packs around the fall of 2023, and most notably, Goldin sold a lot of 14 1969 Topps basketball tallboy packs in March 2024 for $148,840!

The packs’ grades included:

  • PSA NM 7: 1 pack
  • PSA EX-MT 6: 9 packs
  • PSA EX 5: 4 packs

At the time (June 2024), PSA’s Pop Report still only included those 14 packs.

1947-66 Exhibit Baseball Cello Boxes

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Here’s a really cool item from Mastro’s Classic Collector Auction in June 2006: a 1947-66 Exhibit Baseball unopened partial cello box of 25 packs.

The catalog didn’t include any lot descriptions, but the pack on the right has Ernie Banks’s Bat on Should card on top (he also has a portrait variation), and the pack on the left shows Gil Hodges.

Also, while these arcade cards historically were meant for vending machines, Adam S. Warshaw, in his book Exhibit and Related Arcade Sports Cards, wrote that for a short time in the 1960s, ESCO tried to sell cards in cello packs, noting that the unopened materials are worth far more than the cards inside them.

The box shows that ESCO also had cello boxes with T.V. Cowboys, Jet Planes, Recording Artists, and Sport Cars.

Also, ESCO may have distributed these boxes with paper promos. Lelands sold a nearly complete cello box (28 packs) in December 2005 for $2,289, which included a “Jumbo Baseball Trading Cards” example.