Folks might not know that Mickey Mantle owned a Holiday Inn hotel in Joplin, Missouri, with his friend Harold Youngman; Lodging Magazine wrote an excellent overview. The hotel opened on January 1, 1957, with a gift shop; today, souvenir items are really popular amongst Mantle collectors, including the matchbooks.
I only have the example pictured above, but essentially, there are five variations: the Diamond Match Division (PSA-graded pop of 121), The Diamond Match Division-Gold on White (PSA-graded pop of 10), Universal Match Corp (PSA-graded pop of 66), Universal Match Corp-Gold on Dark Brown (PSA-graded pop of 2), and Universal Match Corp-Yellow Background (PSA-graded pop of 16).
