The Topps Mickey Mantle Cards We Didn’t Get

In 1954 and 1955, when kids were ripping packs of Topps baseball cards, many were undoubtedly disappointed when they learned that they wouldn’t be pulling a Mickey Mantle card. And the reason why is simple, Topps never printed them. This article will explain why and show a few of my favorite custom 1954 Topps and 1955 Topps Mickey Mantle cards and the versions Topps has shared.

Topps didn’t print a Mantle card as part of its 1954 or 1955 baseball sets because it legally couldn’t. Bowman and Topps had such a fierce rivalry in the early post-war era that they each tried to sign exclusive agreements with the most popular players to differentiate their products. In 1954 and 1955, Bowman managed to sign Mantle. In 1956, Topps purchased Bowman, so Topps sets were more “complete” from that point forward.

However, even though Topps didn’t print a Mantle card in 1954, it didn’t stop them from publishing an example of what one would have looked like on paper stock. They partnered with Sports Illustrated Magazine in 1954 and printed a black & white Mantle “card.” 

Sports Illustrated Black and White 1954 Topps Mickey Mantle

Sports Illustrated wanted to boost magazine sales and included 27 paper-thin cards in its first two editions. The first edition included stars like Jackie Robinson, Willie Mays, Ted Williams, Duke Snider, and Eddie Mathews. The second edition was exclusively Yankees, and the 27 printed cards included a 1954 Topps-style Mickey Mantle card.

Sports Illustrated Magazine – First and Second Weekly Issues
Sports Illustrated 1954 Topps Baseball Cards – Fronts – Angle 1
Sports Illustrated 1954 Topps Baseball Cards – Fronts – Angle 2
Sports Illustrated 1954 Topps Baseball Cards – Backs

Topps also, many years later, gave us an example of a 1955 Topps Mickey Mantle card. Topps was printing their own magazine during the peak of the junk-wax era, and in their third edition, released in the summer of 1990, they had a special on “Mantle Mania,” and the center-fold included a 1955 Topps Mickey Mantle style card.

Topps Magazine – Collectors’ Edition #3
Topps Magazine Centerfold – 1955 Topps Mickey Mantle

Many other collectors and hobbyists have produced custom 1954 and 1955 Topps cards, but my favorites come from hobby pioneer Bob Lemke, who unfortunately passed away in 2017. On his blog, you can read about his custom efforts: “Ho-Hum … another 1954 Topps-style Mantle. But mine has a story” and “My ’55 Mantle completes Topps-style customs.” I think it’s fantastic that he re-used the portrait that he put on the 1954 custom on his 1955 Mantle, too, just as Topps often did back then.

Bob Lemke’s 1954 Topps Mickey Mantle Custom Card – Front
Bob Lemke’s 1954 Topps Mickey Mantle Custom Card – Reverse
Bob Lemke’s 1955 Topps Mickey Mantle Custom Card – Front
Bob Lemke’s 1955 Topps Mickey Mantle Custom Card – Reverse
Bob Lemke’s 1955 Topps Mickey Mantle Custom Card – Red Variation
Bob Lemke’s 1955 Topps Mickey Mantle Custom Card – Green Variation

I’m sure that many Mantle collectors are bummed that Bowman had the exclusive contract to print his cards in 1954 and 1955. But their pocketbooks must be thankful; can you imagine how pricey those Topps cards would be now? Leave your price estimates down in the comments, and happy collecting!

Celebrating the Reverse – Card Backs With Jim McLauchlin

So many of us overlook card backs in this day of hard plastic card encapsulation and grading, so I was super happy to find an article dedicated to them while perusing the September 1991 issue of Baseball Cards Magazine.

Baseball Cards Magazine – September 1991

Jim McLauchlin penned an article titled “Card Backs,” in which he celebrated the reverse side of cards. He kicked it off by stating that he likes card backs more than he likes card fronts! Here are the first two pages of the article.

Card Backs – Jim McLauchlin

He talks about the plethora of data that has been included on them, chats about some growing pains in card back design in our hobby’s history before digging into the real story, the specific card back highlights over the past 50 years of sports cards that he jokingly called “the first quasi annual Sy Berger Awards for Card Back Excellence (or Lack Thereof).”

I thought the Set Awards were so well-researched and accurate that they deserved to be shared with folks who don’t have junk-wax-era card magazine back issues, so I’ll share a highlight card from many of the categories before sharing the rest of the article.

Best Cartoons: 1977-78 Topps Basketball

He noted their incredible variety.

1977 Topps Swen Nater

I’ll also note that Guernsey’s sold a lot of original card cartoon art in the 1989 Topps Auction.

Topps Basketball Cartoons – The Topps Auction 1989

Best Cartoon Theme: 1974 Topps Football

Leisure-time activities.

1974 Topps Ken Stabler

Best Back Photography

Anything by Upper Deck.

1991 Upper Deck Jose Lind

Best Narratives

1955 Bowman Baseball.

1955 Bowman Vern Law

Best Non-Use of the Word “Defenseman”

1990-91 Pro Set Hockey for using terms like rugged blue liners, crafty blue liners, veteran blue liners, and bruising blue liners.

Best Bios

1961 Fleer Football.

1961 Fleer Gene Lipscomb

Word Card Back Idea

Puzzles.

Worst Use of Stats

Classic.

Best Quote

1990 Score Football Johnny Johnson.

1990 Score Johnny Johnson

Best Trivia

1975 Topps Carlton Fisk.

1975 Topps Carlton Fisk

Best Prophecy

1958 Topps Sandy Koufax.

1958 Topps Sandy Koufax

Best Cartoon

1971 Topps Football Spider Lockhart.

1971 Topps Spider Lockhart

Best Overused Bio Material

He challenged readers to find a Joe Nuxhall card that didn’t say he was the youngest player in the majors.

Best Obscure Information

1990 Pro Set Football Chris Singleton.

1990 Pro Set Chris Singleton

Worst Use of Stats

1971 Topps Football Charlie Krueger.

1971 Topps CHarlie Krueger

Best Hobby

1958 Topps Stan Lopata.

1958 Topps Stan Lopata

Best Expansion of Standard Height, Weight

1963 Topps Dick Radatz.

1963 Topps Dick Radatz

Best Culinary Card

1974-75 Topps Basketball Louis Dampier.

1974 Topps Louie Dampier

Best We’ll Find Something Nice To Say About This Spud If It Kills Us

1965 Topps Mike De La Hoz.

1965 Topps Mike De La Hoz

Greatest Card Back of Them All

1951 Bowman Leo Nomellini.

1951 Bowman Leo Nomellini

Final Pages of the Article

Card Backs – Jim McLauchlin
Card Backs – Jim McLauchlin

1978 Beckett Price Survey Update

I shared Dr. Jim Beckett’s first price survey results a few weeks ago. Well, the following year, he kicked off an update with the following bit of hobby history that I scanned from the January 1978 issue of The Trader Speaks: Dr. Jim Beckett’s Price Survey Update!

David Kathman on the net54 boards pointed out that SCD published the 1978 survey update results in their July 15, 1978, issue, with an abbreviated version in the 1978 edition of the Sport Americana Baseball Card Checklist book. I believe The Trader Speaks published the updated results in their April 1978 issue; I just don’t happen to have that one in the Hobby Library to be able to include a scan.

Then, in 1979, Beckett’s first price guide book, The 1979 Sport Americana Baseball Card Price Guide, was published with the help of Dennis Eckes.

The rest is history!

1982 Union Oil Dodger Player Portraits

Marc Sarchet highlighted the incredible 1982 Union Oil Dodger Player Portraits in the March 1983 issue of The Trader Speaks with some information that seems to have been lost to the modern (digital) hobby. So, I’ve decided to highlight the set on my site.

Beckett includes the following information about the 26-card set on its website:

Artist Nicholas Volpe drew members of the Dodgers for a Union Oil giveaway. These color portraits are painted in pastel; one portrait a week was given away at the stations. The cards measure 8 1/2″ x 11″ and the backs contain statistics and other biographical information. An album which contained 20 plastic sheets to hold these cards was sold by the Dodgers for $6.

So, Beckett didn’t include information about the set’s extension beyond 20, the timeline of its release, the confusion from station owners, the lag between the 20th and 21st prints, the cost of sets or 100 print boxes, or that the Dodgers sold an album to house the set; here are a few photos of it.

Neither Beckett nor Sarchet mentioned that Volpe also painted fantastic Dodgers sets in 1962 and 1969. Also, elsewhere, I’ve read that the portraits were free if you bought at least 8 gallons of fuel at 76 Gas Stations.

And yes, PSA will slab these oversized portraits.

A Day In Duryea: The First-Ever Tour Of The Topps Baseball Card Factory

There are certain pictures you’ll run across quite often in the hobby, like the 1952 Topps Baseball Woolworth’s display or the 1974 Topps production line photo. Well, there’s another set of images you’ll see a lot from the Topps production line in Duryea, Pennsylvania, during the development, printing, and packaging of the 1991 Topps Baseball set. In this piece, I wanted to save everyone the trouble of tracking them down and share all the photos, plus some information about the magazine they’re from, along with a scan of the complete article; I’ll add a few more details.

Topps Magazine – Winter 1991 – Collectors’s Edition #5

Topps had its own magazine for a few years during the peak of the junk-wax era. The 1991 Topps production images came from an article published in the Winter 1991 edition called Volume 2, Number 1 in the table of contents and Collectors’ Edition #5 on the cover.

Topps Magazine – Winter 1991

The specific article was part of a special section of the magazine highlighting 40 years of Topps Baseball cards. The other pieces in this section are fantastic, covering the beginning of Topps baseball cards, a factory tour in Duryea, photos of a card from each Topps set, a look at the key players from each decade, plus a pair of articles dedicated to the classic 1952 Topps set.

Topps Magazine – Winter 1991 – Table of Contents

A Day In Duryea Overview

The article dedicated to the tour of the Topps baseball factory is just a two-page spread on pages 32 and 33; I’ve included complete scans at the end of this article. They start by explaining that Duryea is a small town south of Scranton with a population of just 5415 but that, since 1965, it’s where Topps has produced its baseball cards. The factory was described as 450k sq. ft., operating three shifts, 24 hours a day, seven days a week. 

Then they explained that development of the set began in January 1990 at Topps HQ in Brooklyn, where the Sports Department assigned photographers to shoot players at spring training to capture action shots. All the while, card design options were developed/submitted, and, presumably, an executive selected one of them in the summer. Then, Mike Drewniak (GM in Duryea) set the production schedule. By November, the Sports Department had sifted through photos, and stats/bios were written. The art staff prepared twelve giant boards, each with 66 card fronts and backs, and the cards got okayed.

That’s when the article’s tour begins, and Drewniak and Quality Control Manager Ron Werner explain the production process step-by-step.

Metal Printing Plates

Each of the four pieces of color film (black, blue, red, yellow) is inspected before being developed onto metal printing plates.

A Day In Duryea – 1991 Topps Printing Process – Image 1

Printing

Five four-color presses print sheets of cards around the clock.

A Day In Duryea – 1991 Topps Printing Process – Image 2

Samples Are Pulled

As uncut sheets come off the end of the press, samples are pulled.

A Day In Duryea – 1991 Topps Printing Process – Image 3

Checks

Those samples are checked to ensure the inks and varnish spread evenly.

A Day In Duryea – 1991 Topps Printing Process – Image 4

Cutters

Stacks of uncut sheets are shipped to the cutting and collating department. The sheets are fed into slitting machines, which cut and collate individual cards. 

A Day In Duryea – 1991 Topps Printing Process – Image 5

Cards Are Stacked

Individual cards are stacked into coded boxes and sent to the packaging department. 

A Day In Duryea – 1991 Topps Printing Process – Image 6

Plastic Wrap

On this particular day, the plant was testing a new plastic wrap called polypropylene, which later that year was used for its 50-cent packs instead of a wax wrap that historically stained cards.

A Day In Duryea – 1991 Topps Printing Process – Image 7

Heat Sealing

The packs were heat-sealed and stacked into retail boxes. 

A Day In Duryea – 1991 Topps Printing Process – Image 8

Shipping Cartons

The boxes were then placed in corrugated shipping cartons (cases).

A Day In Duryea – 1991 Topps Printing Process – Image 9

Shipping Department

The cases were then sent to the shipping department, where trucks would carry them to distribution centers nationwide.

A Day In Duryea – 1991 Topps Printing Process – Image 10

This photo of hundreds of cases in the factory is one of the images you’ll see most often and shows how many cards were printed in 1991. It’s said Topps printed 4-5 million of each card!

In the photo, you can see a bunch of wax cases and what I think are cases that held the “rarer” $1.49 40-card packs.

1991 Topps Baseball Wax Case
1991 Topps Baseball 24-Ct $1.49 Pack Box
1991 Topps Baseball $1.49 40-Card Pack

A Day In Duryea Complete Article

A Day In Duryea – Page 32
A Day In Duryea – Page 33

1957/58 Kahn’s Wieners Basketball Salesman’s Sample Brochure

Here’s an incredible piece I ran across in a 2008 auction catalog that I’m desperate to find more information on (and add to the hobby library): a 1957/58 Kanh’s Wieners Salesman’s Sample New Customer Campaign Brochure!

First, Kahn’s series of basketball cards were released between 1957 and 1965 and are one of the few basketball food issues of the era, so they’re pretty rare, particularly in excellent condition (since they were packaged with hot dogs).

Kahn’s was a Cincinnati-based meat processing and distribution company (now owned by Tyson Foods), so for their first release in 1957, all 11 cards in the set were Cincinnati Royals players.

Based on the brochure’s cover, it looks like Kahn’s provided this album to help out the company’s salespeople; Mastro highlighted that fact in the lot’s description:

Long the fare at Cincinnati sporting events, Kahn’s Wieners are as much a Queen City institution as Pete Rose, Johnny Bench and Boomer Esiason. Offered here is a decidedly scarce and unique item: a Kahn’s Wieners 1958 salesman’s sample brochure containing four sample cards Maurice Stokes, Jack Twyman, Dave Piontek, and George King. This 8-1/2″ x 11″ twen-ty-page booklet is secured at the spine by three staples and reads as a “how-to” guide for the company’s salespersons. Entitled “New Customer Campaign,” the guide stresses the importance of new customers and offers detailed advice on how to handle various types of potential buyers including the “stone faced type,” ” the agreeable type” and the “prejudiced type.” The guide also details “promotional help” in the form of Cincinnati Royals basketball photo cards (to be placed in each one-pound package of “The Wiener the World Awaited”) with tips for budding players on the reverse. The booklet displays EX/MT condition. The approximately 3-1/4″ x 4″ cards are about EX/MT in frontal appearance (sharp corners but with adhesive show-through) and are firmly secured to the pages.

This photo of the cards was included in the catalog.

Please get in touch with me if you have any more pictures or info about this brochure.

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