The 1991 Upper Deck Jerry West Heroes autograph card is a hobby classic. West signed and numbered 2,500 of card #9, but unopened cases surfaced late in the release cycle with shocking clusters of autos—one in Texas had 23!
Sold by 4SharpCorners on eBay for $308 in October 2024
I discovered the tale of these loaded Upper Deck high series boxes from the September 1992 issue of Sports Collectors Digest’s Sports Card Price Guide Monthly, which had a few paragraphs of basketball commentary. The story begins with the last sentence of the first image below and continues through the start of the text in the second image.
Here’s the text from the article in case the images are a bit too small for you to read on your device:
Some of the later cases of Upper Deck high series cards contained pleasant surprises. One case that turned up in Texas in May wielded 23 autographed Jerry West cards, including six in one box. Another sent to a drugstore in North Carolina in mid-May included six autographed cards. In each case, the cards were numbered either sequentially or within one or two numbers of each other. It’s believed that when the final cases were prepared, an overrun of autographed West cards was discovered and the cards were simply packed close together.
Happy hunting, and I hope someone picks up one of these hot boxes someday soon! Happy collecting!
Here’s an item you don’t see every day: a 1954 Bowman baseball metal printers sheet with Mickey Mantle and, next to him, one of the set’s rarities, Ted Williams! But guess what? It’s got a twin, but I don’t know where either is anymore!
The unique sheet was lot 152 in the 1995 National Sports Collectors Convention Auction, presented by Bill Mastro as “The Best of Yesterday.”
They included a slightly larger photo of the Mantle and Williams cards, too.
Here’s the lots complete description:
1954 BOWMAN BASEBALL METAL PRINTERS SHEET WITH #66 TED WILLIAMS 26 inches by 36 inches metal printers sheet with 32 cards on it (8 across, 4 down) in the upper left corner is Mickey Mantle and immediately to his right is the rarest of all Bowman baseball cards -#66 Ted Williams, many years ago two of these exact sheets turned up, one of which now resides in the Halper collection, the offered sheet has numerous holes and spotting and although it lacks visual appeal it more than makes up for its condition defects with its extreme rarity, framed properly would surely add to its attractiveness, very good condition. MINIMUM BID: 900.00
It’s interesting that Bowman would have made two of these sheets; maybe they weren’t identical. Also, if you weren’t aware, according to BaseballCardPedia, “In 1954, Topps signed an exclusive contract with Ted Williams, which forced Bowman to pull card #66 of Williams from its set. Bowman replaced #66 with a card of Jimmy Piersall who was also featured on card #210.”
Interestingly, I haven’t been able to track down any “regular” 32-card 1954 Bowman baseball uncut sheets, just this absolutely incredible proof sheet from portland_uncut_sheets on Instagram.
But I did find that Heritage sold a 4-card uncut panel featuring Mantle, Wiliams, Mueller, and Gilliam in the same layout as the metal sheet. It sold for $13,145 in May 2016.
Robert Edward Auctions then re-sold the same sheet for just $6k in the fall of 2018. They highlighted that it was cut down from a larger 32-card production sheet
It doesn’t look like a salesman sample; those had a diamond/square sticker on the back, and the 4-card panel shows no evidence of sticker removal. Of course, it could have been intended as a sample but never used as one. Here’s an example of the back of a 1954 Bowman Salesemen’s Sample:
Happy collecting! And check out more uncut sheets on the archive!
The 1984 San Diego Padres Tony Gwynn Lite Beer promo card is a fascinating oddball issue. I spotted it in an August 1985 Baseball Cards Magazine ad from San Diego Sports Collectibles, but I’m unsure how it was originally distributed.
The advertisement says they were only released in the San Diego area in September 1984, but where and how? If you have the details, let me know in the comments.
The back of the card only includes information and statistics from his 1983 season, but the front honors the fact that he led the National League in batting in 1984 (with a .351 average, by the way).
The signed promotional card example pictured above was sold by Memory Lane Inc. on 11 January 2025 for $540, but you can pick up an ungraded and unsigned card for between $15 and $20.
Update 30 Jan 2025: A few collectors on X told me they were given out at a game as a stadium giveaway.
In the introduction to my article The Finer Points of Baseball For Everyone Instructional Booklets I mentioned that I only discovered them from my hunt for their basketball-related cousins. Between that and a $10,500 sale for a complete set of 12 booklets in the fall of 2023, it seemed appropriate to dive deep into these incredible basketball collectibles.
How To Play Better Basketball 101
A few auction catalogs and VintageBasketball.com show that a complete set of How To Play Better Basketball booklets has twelve items. Here’s the checklist:
Ball Handling
Basic Rules and Court Layout
Conditioning
How To Dribble
How to Pass
How to Pivot and Fake
How to Shoot
Drills for Defense
Drills for Offense
Man-To-Man Defense
Plays for Offense
Zone Defense
Like the baseball booklets, they’re full-color printings in a newspaper-like material saddle-stitched like a magazine. However, I keep reading that the basketball ones are 4-7/8’’ x 3-1/4’’ while the baseball ones are ~ 4-5/8″ x 3-3/8’’. However, I suspect they were printed and manufactured by the same people and are likely the same size, with a bit of variation from cutting back in the day. While the baseball booklets each have 16 pages, the basketball books have been described as having eight pages, but I haven’t found a complete set of scans from any of them, nor have I been able to speak with anyone who owns one; please reach out if you have one!
Now, not only are the basketball variations way rarer than the baseball ones but there are also two variations!
Hood Diary How To Play Better Basketball Booklets
While the baseball booklets have dozens of advertising backs through the years, the basketball ones only appear to have one produced around 1963 for Hood Dairy when the Bob Cousy Hood Dairy basketball card was produced.
VintageBasketball says they have a Copyright for Lane and Young Incorporated inside with an address of 128 Mallory Ave. New Jersey City, NJ.
Robert Edwards Auctions sold a collection of six of these booklets with a Hood Diary advertisement, a Bob Cousy quote, and his facsimile autograph on the back that they dated to 1963 in the description. They did mention that they vary a bit from natural diamond cuts when it comes to sizing. They sold for just $360 in the summer of 2021.
REA’s 1963 Hood Dairy How To Play Better Basketball Booklets – Image 1
REA’s 1963 Hood Dairy How To Play Better Basketball Booklets – Image 2
REA’s 1963 Hood Dairy How To Play Better Basketball Booklets – Image 3
REA’s 1963 Hood Dairy How To Play Better Basketball Booklets – Image 4
Interestingly, underneath the right side logo that says “Another Hood Food For Fitness,” there is an indistinguishable copyright emblem. That same logo appears on the baseball booklets; it’s just another point showing how they’re related.
1962 Finer Points Of Baseball DX Dealer Booklet
Indistinguishable Copyright Emblem
1968 Topps Test How To Play Better Basketball Booklet Pack Inserts
The How To Play Better Basketball Booklets’ second variation was blank-backed and used as an insert in 1968 Topps basketball test packs. The Topps Archive’s blog wrote a post called Better And Better that shared some history behind the test packs and booklets. In the summer of 2017, he got to see the pack, cards, and How To Shoot baseball booklet and noted that it was folded in half to fit in the pack, that the interior was set up like a small comic book, and that the back of it (the booklet) was blank. Here’s the photo he shared.
The Topps Archives Photo of MHCC’s 1968 Topps Test Pack
In September 2017, Mile High Card Co. sold an opened 1968 Topps Test basketball pack, booklet, and cards for $4521.60. They described the booklet as having eight pages of colorized diagrams but having no mention of Topps; here’s their auction photo.
MHCC 1968 Topps Test Pack, Booklet, And Cards
In the summer of 2021, REA sold a collection of seven different blank-backed folded How To Play Better Basketball booklets for $6600. Again, Topps folded down the middle because the booklets were too large for the pack otherwise.
REA’s Topps Test How To Play Better Basketball Booklets – Image 1
REA’s Topps Test How To Play Better Basketball Booklets – Image 2
REA’s Topps Test How To Play Better Basketball Booklets – Image 3
REA’s Topps Test How To Play Better Basketball Booklets – Image 4
Finally REA sold the following complete set of 12 booklets plus an original 1968 Topps Test envelope for $10,500 in the fall of 2023.
REA’s Topps Test How To Play Better Basketball Booklets Set of 12 – Image 1
REA’s Topps Test How To Play Better Basketball Booklets Set of 12 – Image 2
During bidding, I reached out to REA for a bit more information. They confirmed that each booklet was blank-backed, but the only one that displayed any condition issues was the How To Shoot Booklet; none of the others were folded, so perhaps they were extras that didn’t make it into packs. Also, I asked for some information about the internal copyright; they sent me back this photo showing a stamped 1966 copyright and the same Lane & Young, Inc. data that VintageBasketball said was in the Hood Dairy versions of the basketball booklets.
REA’s Topps Test How To Play Better Basketball Booklet Copyright Example
The baseball booklets all have a specific year copyright and either a Vital Publications, Inc. or WM. C. Popper & Co. copyright.
Final Thoughts
Like the Finer Points of Baseball For Everyone booklets, the How To Play Better Basketball items are another great example of a significant historical collectible; the basketball ones are more card-adjacent. However, despite a clear relationship between the sets of booklets (appearance, type, design, that little copyright symbol on the backs of both), I haven’t figured out a relationship between Vital Publications/WM. C. Popper & Co. and Lane & Young Inc., whose copyrights were printed inside the booklets. So, if you have more information about these companies or booklets, please leave a comment or email me.
In Mastro & Steinbach’s August 1997 auction catalog, I saw this stunning 1930s Dizzy Dean Grape-Nuts cereal advertisement. More research led me to find three total cardboard counter display versions from the Gashouse Gang era, showcasing vintage marketing at its finest.
Here’s the full ad description from the catalog:
From the glory days of the old Gashouse Gang, this striking easel-backed cardboard counter display (approx. 22-1/2″ x 26-1/2″) features the colorful Hall of Famer, Dizzy Dean, making a pitch for Grape-Nuts cereal. Still attached is the cardboard holder along with an original pamphlet which promoted Grape-Nuts’ Dizzy Dean premium offer. A hint of soiling, along with a minor crease in the upper left and missing tab on the lower right do not detract from its otherwise colorful and attractive appearance. One of the nicest cardboard display ads you’ll find from this era. Minimum Bid $300
REA sold the same version of the Grape-Nuts counter display as Mastro & Steinbach offered for $630 in the fall of 2024. They also included a photo of the back but noted that the easel wasn’t original.
Most auctioneers date this next version to 1934. While appearing to be more common, it sells for more than the previous example, usually for just over $1k these days. It’s ~26” x 40” in size.
This final version seems the scarcest and is described as 20-1/2” x 26-1/2” in size. Like the previous examples, the easel isn’t original.
There may be other cardboard counter display examples out there, too, because there are certainly posters with different designs; if you know of any, let me know in the comments.
Here’s the original artwork Dick Perez painted for the 1989 Donruss Bobby Boniila #2 Diamond Kings card.
Ron Oser Enterprises offered it in a lot with a few other signed Perez originals in April 2001. I think the piece is 11” x 17”. I previously shared the Mike Schmidt card from this lot on the blog.
Here’s the final card, followed by a side-by-side comparison.
The final card’s colors may have been touched up, but the scan of the original art from a small picture in an old catalog probably isn’t super accurate either.
Between 1957 and 1966, a series of 12 instructional booklets titled The Finer Points of Baseball For Everyone offered baseball insights and hints for little, junior, midget, and Babe Ruth players. The booklets, which had copyrights attributed to Vital Publications, Inc. and later WM. C. Popper & Co., were promotional products that provided advertising on the back for their clients.
My Introduction to The Finer Points of Baseball For Everyone
I discovered these baseball instructional booklets from my hunt for their basketball-related cousins. However, I can’t remember if it was this Mile High Card Co. auction from 2017 of an opened 1968 Topps Test Pack with a How to Play Better Basketball booklet or this auction from REA for a 1963 Hood Dairy Bob Cousy How to Play Better Basketball Booklet Collection that prompted my jump into this hobby niche. I’ll write more about the 1963 How to Play Better Basketball booklets soon; for now, if you’re interested in them, check out VintageBasketball.com.
How to Play Better Basketball Booklets
To this day, I’ve been unable to secure a single basketball booklet, but in looking for them on eBay, I noticed the baseball ones and picked up a trio with a 1965 Copyright and Hood Ice Cream advertising on the back in May 2023. I hadn’t given them much more thought until the 2023 National in Chicago; when closing a deal on some pre-war strip cards, I noticed the dealer had a complete set of 12 from 1958 with Fleet Wing Gasoline advertising on the backs, so I included them in the deal. The set was priced at $150, but I believe I got them for $100. Here are the covers and backs to all 12. I’ve also included scans of every page of the How to Play First Base booklet at the end of the article.
1958 Finer Points of Baseball for Everyone – Fleet Wing Gasoline Set – Fronts
1958 Finer Points of Baseball for Everyone – Fleet Wing Gasoline Set – Backs
After that pickup, I had to learn more!
The Finer Points of Baseball For Everyone Overview
There’s not much out there about these advertising booklets; save for this page from KeyMan Collectibles and a few notes from MyComicShop. But between those references and some eBay/Auction sales, we can piece a lot of the details together.
First, the 12 booklets are ~ 3 3/8″ x 4 5/8″ in size. Each has 16 pages if you include the front and back covers. Ten are positional, or action “How-to” guides, another has rules for umpires, and one has finer points for everyone. Each has a cartoon drawing on the cover and the words “Hints for Little, Junior, Midget, Babe Ruth Players.”
Here’s the checklist:
Baseball Finer Points for Everyone
How to Catch
How to Pitch
How to Bat
How to Run Bases
How to Play First Base
How to Play Second Base
How to Play Shortstop
How to Play Third Base
How to Play The Outfield
How to Use Baseball Signals
Rules for Umpires
They’re full-color printings in a newspaper-like material saddle-stitched like a magazine.
The differentiation comes from the copyright on the inside front cover and the advertising on the back. I’ve noticed that the early years show a copyright attributed to Vital Publications, Inc., while the later years show WM. C. Popper & Co. Unfortunately, I haven’t found any details about these companies or if it was the result of an acquisition, but they’re both referenced to New York.
As I wrote in the intro, the booklets were used as promotional products. KeyMan wrote that “for the most part early books were used as a premium for meat companies like White Seal Franks, Neuhoff’s Franfurters, Essem Hotdogs, and Hydride’s Wieners. Other ads that show up are Kids Does, Reed Candy Company, Fleet Wing Gasoline, and Stop & Shop Supermarkets.”
I’ll have to take his word for it, and he shared quite a few advertisements, but I didn’t find a lot of meat company examples in my research for the early copyright years.
Hygrade’s Meats Ad with Booklets
White Seal Franks/Bacon Ad with Booklets
He continued writing that “By the 1960s, an array of advertisers began using the baseball books, including; local banks, and car dealerships, Mr. Softee, Baseball on NBC TV/DX Oil, Sealtest Foods, All Star Dairies, International Harvester, Weaver Potato Chip Co., Country Kitchen Restaurants, Hood Ice Cream, Horn & Hardart Automats, Holland Popsicle, and Manny’s Baseball Land, located across from Yankee Stadium.”
Finer Points of Baseball for Everyone Yearly Breakdowns
Utilizing KeyMan Collective’s, MyComicShop, and eBay/Auction listings, I’ve managed to categorize a lot of the advertisers by years; there are likely many others. I’ve sometimes taken a listing’s title as truth, but I’ll note that below when a scan of the copyright page wasn’t included.
1957
First, booklets exist without any advertising; perhaps they were used by the publishers as samples through the years, like this 1957 example set.
1957 – Blank Back Set – Front Covers
1957 – Blank Back Set – Back Covers
1957 – Blank Back Set – Copyright
Reed Candy Company
1957 – Reed Candy Company – Front Cover
1957 – Reed Candy Company – Copyright
1957 – Reed Candy Company – Back Cover
Stop & Shop Super Markets (no copyright scan)
1957 – Stop & Shop – Front Cover
1957 – Stop & Shop – Back Cover
1958
Blank Backed
1958 – Blank Backed – Front Covers
1958 – Blank Backed – Copyright
1958 – Blank Backed – Back Covers
Fleet Wing Gasoline – See the photos I shared above.
1959
Garden Gate Margarine
1959 – Golden Gate Margarine – Front Cover
1959 – Golden Gate Margarine – Copyright
1959 – Golden Gate Margarine – Back Cover
1960
MyComicShop wrote that International Harvester Company had a 1960 release, and Heritage Auctions sold a lot of them attributed to 1960 (plus a handful from a few other years that sold for $264 in June 2018), but I don’t have any copyright page scans.
1960 – International Harvester – Front Covers (& Others)
1960 – International Harvester – Back Covers (& Others)
1961
MyComicShop wrote that Sealtest Foods had a 1961 release, but I haven’t found any scans that include a 1961 copyright. But this is as good a time as any to share another advertisement KeyMan shared for Holland Popsicles that included a book in each 12-pack.
Holland Popcicles Ad with Booklets
1962
Black Backed
1962 – Blank Backed – Front Cover
1962 – Blank Backed – Copyright
1962 – Blank Backed – Back Cover
DX Dealer
1962 – DX Dealer – Front Cover
1962 – DX Dealer – Copyright
1962 – DX Dealer – Copyright
DX Dealer Ad with Booklets
Sealtest Foods and Carstens Hygrade (No Copyright Images)
1962 – Sealtest Foods – Front Covers
1962 – Sealtest Foods – Back Covers
1963
I haven’t found any examples referenced to 1963.
1964
MyComicShop wrote that Twin City Federal Savings & Loan sponsored a set, but I don’t have any examples of that one.
Country Kitchen
1964 – Country Kitchen – Front Cover
1964 – Country Kitchen – Copyright
1964 – Country Kitchen – Back Cover
1965
Hood Ice Cream
1965 – Hood Ice Cream – Front Cover
1965 – Hood Ice Cream – Copyright
1965 – Hood Ice Cream – Back Cover
1966
National Bank and Trust Company
1966 – National Bank and Trust Company – Front Cover
1966 – National Bank and Trust Company – Copyright
1966 – National Bank and Trust Company – Back Cover
Mister Softee
1966 – Mister Softee – Front Cover
1966 – Mister Softee – Copyright
1966 – Mister Softee – Back Cover
Undated Examples
I found a few other examples that I don’t have dates for.
Kahn’s Wieners
Kahn’s Wieners – Back Covers
Friendly Chevrolet
Friendly Chevrolet – Back Cover
Weaver Potato Chip Co.
Weaver Potato Chip Co. – Back Cover
Finer Points of Baseball for Everyone How to Play First Base Scans
