Non-Sport Cards

The Backbone Of The Amusement Arcade Business: Exhibit’s Cards For 1955

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Here’s another cool item from Mastro’s June 2008 Classic Collector Auction: a 1955 Exhibit Card Catalog.

The only other copy I’ve seen (which could be the same as Mastro’s) is on Adam Warshaw’s Exhibit Supply Company Page.

The full text of the cover says: Exhibit’s Cards for 1955: Sportlands, Amusement Parks, Carnival Operators. The Backbone of the Amusement Arcade Business. Exhibit Supply – 4218 30 W. Lake St. Chicago 24, Ill., Est. 1901.

From the ad’s appearance, the slicks along the top appear to feature Exhibit’s Art Model Cards.

Happy collecting!

Exploring the Cosmos: Two Topps Space Cards Original Artworks

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Here are a pair of Topps Space Cards original artworks that Mastro offered in his June 2008 Classic Collector Auction.

Dating these is complicated. According to the Non-Sports Bible, the 1957 Topps Space Cards came out in 1957 with backs printed in black and blue tones, and their English version (U.K.) was printed in 1958 by A&BC. But there’s also a blue-colored back set issued in 1958 called “Target: Moon,” and Watson states that no one can say which was issued first, “Space” or “Target: Moon,” even though he dated the Space set to 1957. The salmon-colored backed cards were re-issued in 1967 as part of a game. However, in 2013, it seems like The Topps Archives settled on 1957 for Space Cards and 1958 for Target: Moon.

That said, it’s highly probable that just a single original artwork exists for each card. And for reference, a few others have sold for between $1,300 and $2,700. Also, “Testing A Space Pilot” is card #11, and “Robot Nears Moon” is card #8 in the 88-card set.

In case you’re curious, I found both sets’ penny and nickel wrappers on this Vintage Non-Sports Forum thread.

Happy collecting, and don’t forget to check out The Original Artwork Archive for more!

The 1984 Topps Gremlins Rack Pack Display Box Artwork

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Old catalogs, new discoveries! From the October 2007 Classic Collector Auction Catalog: 1984 Topps Gremlins Rack Pack Display Box Production Artwork and Color Proof Sheets.

Remember, the Classic Collector Auctions from Mastro were internet-only, so the catalogs rarely included any item descriptions.

You can find unique wax boxes for this set’s American (Topps) and Canadian (O-Pee-Chee) releases. However, I think the rack packs were only distributed in the US.

Here are all the boxes I could find; first, an OPC variation that REA sold for $270 in May 2023.

Next, here’s a Topps X-out variation that Collect Auctions sold in March 2022 for $110.

Also, because it’s cool, Huggins & Scott sold a sealed case of Topps Gremlins cards for $1,230 in August 2021; they’re pretty tough to track down now.

Finally, this 1984 Topps Gremlins Rack Box Case and three BBCE-wrapped (but not marked FASC) boxes, which you can compare to the proofs above, were offered on Facebook in February 2024 for $1,750.

Happy collecting, and don’t forget to check out The Unopened Archive!

The Rare 1938 R83A Gum, Inc. Lone Ranger Promo Sheet

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A blast from auction history past: In October 2007, Mastro, via his Classic Collector Auctions, offered this incredible 1938 R83A Gum, Inc., Long Ranger Premiums Store Advertising Promo Sheet.

Unfortunately, the catalogs for these “internet-only” auction events from Mastro Auctions didn’t include an item description. However, several promo sheets have been auctioned off over the years. For example, REA sold a lot of three of them for $420 in the spring of 2015.

Here’s what they wrote about them:

Extremely rare collection of three advertising sheets, issued by Gum, Inc., in 1938, promoting the company’s “Lone Ranger” premium cards (R83A). The front of each 8 x 10-inch paper flyer pictures a montage of all five premium cards offered, while the reverse provides complete instructions for boys and girls on how to obtain them (it involved buying a lot of “Lone Ranger” Bubble Gum!). As noted on the reverse, the premium cards depict scenes from Republic Pictures’  The Lone Ranger, thus promoting the movie serial as well. While nearly all collectors are familiar with the actual premium cards, this promotional flyer is seldom encountered and is a perfect complement to any advanced R83A collection. In many ways, it represents a “sixth premium” to the set. The reason for its rarity today is obviously related to its purpose (it is an advertising piece) and limited distribution, as well as its extremely fragile nature. Printed on thin paper stock, few survived the rough handling they endured at the hands of young children as they ran from the candy store to show their parents exactly why they needed more money for “Lone Ranger” Bubble Gum. Parents too were probably quick to toss them in the trash as soon as their son’s or daughter’s interest shifted to the next “must have” premium. The offered advertising sheets were recently discovered by our consignor at a garage sale. (The entire find consisted of five examples, the other two of which were sold in REA’s fall 2014 auction.) The three advertising sheets are in Excellent condition overall, displaying only very tiny touches of wear at the corners and no creases or heavy wrinkles. This is a very rare collection of three desirable advertising pieces relating to this popular series of premiums! 

As for the five-card premium set, which together can sell for well over $1k, James Watson, in his fantastic Non-Sports Bible, wrote that the set was “actually issued prior to Gum, Inc. card set, these premiums contain artwork that is not reproduced on any of the regular issue R83 cards. Attractive artwork is one attribute that certainly contributes to their popularity. The majority of premium #1 contain the hero’s mask ‘drawn in by hand,’ but is absent in this original variation. This set was originally listed as R83A in the American Card Catalog.”

Happy Collecting!

PS, here’s a larger scan so you can read the back!

Hobby History from a Classic 1930s Propaganda Set: The 1933 Goudey R174 World War Gum Uncut Proof Sheet

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Mastro offered this incredible uncut sheet of 1/4 of the complete set of 1933 Goudey World War Gum cards in their November 2000 catalog; Heritage Auctions recently re-sold the sheet for $492 in October 2024.

Here’s Mastro’s complete item description:

Offered is an uncut sheet of “World War Gum’ another of the classic propaganda sets of the 1930’s. This one is a Goudey product, employing black-and-white photographs with succinct captions and orange borders to convey its military messages. It is no ordinary group of R174’s, however, this is a full sheet of 24 images (1/4 of a complete set) that were apparently used in the late proof stages of the series’ design. Twenty-four cards are presented here in a 4″ x 6″ layout, on a blank-backed card stock sheet. Other features of this specialprinting are exceptionally-vivid reddish-colored card edges and the presence of a striking depth to the subject photography. The sheet has a large (greater than one inch) selvage area upon which cutting proportions and manufacturer numbering appears. Small punch-holes at the north and south positions were, evidently, a means to secure the sheet for handiwork, or to verify alignment. Technically-figured grading places conditionof the 14″ x 16-3/4” sheet at Excellent, with three distinct edge faults that do not affect the card designs. If the item were framed and matted to present the center subjects, the result would be a crisp Near Mint to Mint appearance. This is a one-of-a-kind mid-production piece that reflects cartophilic history as well as visual splendor.

Heritage didn’t add much to their description, saying:

1933 R174 Goudey “World War Gum” Uncut Proof Sheet. This uncut proof sheet of 24 blank back cards from the 1933 R174 Goudey “World War Gum” series is a remarkable piece of historical memorabilia. Featuring black and white photos of scenes from World War I, the sheet offers a unique glimpse into the past, reflecting the cultural impact of the war and the era’s collectible cards. The presence of holes at the top and bottom, used by Goudey for holding the sheets in place, adds authenticity, making it a prized item ready for framing and display. Measures 14″ x 16 13/16.”

But Heritage did include a scan of the back.

Check out The Uncut Sheet Archive for more!

Woody Gelman’s Personal Collection of Card Samples, Including A 1969 Color Deckle-Edge Prototype of Sandy Koufax

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Finding Woody Gelman’s personal collection of card samples would be a treasure for hobby enthusiasts today. However, this auction of over 160 sports and non-sports samples, including a 1969 color Deckle Edge prototype of Sandy Koufax, was from April 2000 and likely broken up.

The image in the catalog was really small, so the scan isn’t super clear, but the Koufax is a scaled copy of the 1964 Topps Giants Koufax card.

The Topps Archives has a great post about Gelman’s filing system, including better scans of the Koufax and King Kong pages. He said these albums have been “looted and pillaged over the years with all the pages and files being scattered across the hobby landscape with reckless abandon, stymying any hope of getting a complete picture painted.”

I did find one related item on eBay with an asking price of $175: Gleman’s IDEA page for the Topps “Magic Photo”Hidden Pictures” Hocus Focus set. Unfortunately, the seller said the cards were removed 15 years ago.

The Original Artwork Archive

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Welcome to the Original Artwork Archive! This is the hub for all the articles I’ve written about original artwork used to produce cards, sorted by sport and set. A lot of these pieces originate from the Topps Archives and Guernsey’s Topps auction, while others remain “lost,” buried in private collections. But thanks to the hobby library, I can scan and share photos from these and other past auctions and magazines, preserving these treasures for collectors to enjoy.

If you have any examples to share, shoot me an e-mail.

Baseball

Basketball

Football

Hockey

Non-Sports

Original Artwork Hobby Books, Magazine Articles, and 101s