Non-Sport Cards

Hobby History from a Classic 1930s Propaganda Set: The 1933 Goudey R174 World War Gum Uncut Proof Sheet

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Mastro offered this incredible uncut sheet of 1/4 of the complete set of 1933 Goudey World War Gum cards in their November 2000 catalog; Heritage Auctions recently re-sold the sheet for $492 in October 2024.

Here’s Mastro’s complete item description:

Offered is an uncut sheet of “World War Gum’ another of the classic propaganda sets of the 1930’s. This one is a Goudey product, employing black-and-white photographs with succinct captions and orange borders to convey its military messages. It is no ordinary group of R174’s, however, this is a full sheet of 24 images (1/4 of a complete set) that were apparently used in the late proof stages of the series’ design. Twenty-four cards are presented here in a 4″ x 6″ layout, on a blank-backed card stock sheet. Other features of this specialprinting are exceptionally-vivid reddish-colored card edges and the presence of a striking depth to the subject photography. The sheet has a large (greater than one inch) selvage area upon which cutting proportions and manufacturer numbering appears. Small punch-holes at the north and south positions were, evidently, a means to secure the sheet for handiwork, or to verify alignment. Technically-figured grading places conditionof the 14″ x 16-3/4” sheet at Excellent, with three distinct edge faults that do not affect the card designs. If the item were framed and matted to present the center subjects, the result would be a crisp Near Mint to Mint appearance. This is a one-of-a-kind mid-production piece that reflects cartophilic history as well as visual splendor.

Heritage didn’t add much to their description, saying:

1933 R174 Goudey “World War Gum” Uncut Proof Sheet. This uncut proof sheet of 24 blank back cards from the 1933 R174 Goudey “World War Gum” series is a remarkable piece of historical memorabilia. Featuring black and white photos of scenes from World War I, the sheet offers a unique glimpse into the past, reflecting the cultural impact of the war and the era’s collectible cards. The presence of holes at the top and bottom, used by Goudey for holding the sheets in place, adds authenticity, making it a prized item ready for framing and display. Measures 14″ x 16 13/16.”

But Heritage did include a scan of the back.

Check out The Uncut Sheet Archive for more!

Woody Gelman’s Personal Collection of Card Samples, Including A 1969 Color Deckle-Edge Prototype of Sandy Koufax

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Finding Woody Gelman’s personal collection of card samples would be a treasure for hobby enthusiasts today. However, this auction of over 160 sports and non-sports samples, including a 1969 color Deckle Edge prototype of Sandy Koufax, was from April 2000 and likely broken up.

The image in the catalog was really small, so the scan isn’t super clear, but the Koufax is a scaled copy of the 1964 Topps Giants Koufax card.

The Topps Archives has a great post about Gelman’s filing system, including better scans of the Koufax and King Kong pages. He said these albums have been “looted and pillaged over the years with all the pages and files being scattered across the hobby landscape with reckless abandon, stymying any hope of getting a complete picture painted.”

I did find one related item on eBay with an asking price of $175: Gleman’s IDEA page for the Topps “Magic Photo”Hidden Pictures” Hocus Focus set. Unfortunately, the seller said the cards were removed 15 years ago.

The Original Artwork Archive

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Welcome to the Original Artwork Archive! This is the hub for all the articles I’ve written about original artwork used to produce cards, sorted by sport and set. A lot of these pieces originate from the Topps Archives and Guernsey’s Topps auction, while others remain “lost,” buried in private collections. But thanks to the hobby library, I can scan and share photos from these and other past auctions and magazines, preserving these treasures for collectors to enjoy.

If you have any examples to share, shoot me an e-mail.

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Original Artwork Hobby Books, Magazine Articles, and 101s

Beyond the Diamond: Fleer’s Legal Battle Led To Innovation And The Quirky 1965 and 1966 Weird-Ohs Sets

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In 1966, Fleer sold the last of its baseball player contracts to Topps after fighting them in court for its aggressiveness in securing exclusive player contracts. Fleer actually initially won their case at the Federal Trade Commission but lost on appeal. Despite a challenging landscape, Fleer embraced innovation and diversity and ventured into non-sports cards pretty hard to help sell their bubble gum. One really intriguing outcome of this experimentation was the emergence of the 1965 Fleer Weird-Ohs and the 1966 Fleer Baseball Weird-Ohs. 

1965 Fleer Weird-Ohs

Kudos to The Sport Americana Price Guide to The Non-Sports Cards for details about these two Fleer Weird-Ohs sets; there isn’t much else written about them. They point out that the wrapper design tells you what this set of cards is all about; it features a monster wearing an “SCTA” hat (Society for Cruelty to Animals) flagging down prospective victims.

1965 Fleer Weird-Ohs Wax Wrapper

The 66-card set is packed with similar bizarre characters based on characters developed by the Hawk Model Company – who have a copyright on the back of the cards.

1965 Fleer Weird-Ohs #3 Francis The Foul – Front
1965 Fleer Weird-Ohs #3 Francis The Foul – Reverse

The front of each card features a unique cartoon character, their name, and a brief description of their “proclivities.” The green card backs all feature Francis the Foul on the left-hand side and a detailed description of the character in black text underneath a clearly marked “Weird-Ohs” trademark.

1965 Fleer Weird-Ohs #4 Davey – Front
1965 Fleer Weird-Ohs #4 Davey – Reverse
1965 Fleer Weird-Ohs #7 Terry Tent – Front
1965 Fleer Weird-Ohs #7 Terry Tent – Reverse
1965 Fleer Weird-Ohs #13 Pop Fly – Front
1965 Fleer Weird-Ohs #13 Pop Fly – Reverse

1966 Fleer Baseball Weird-Ohs

Despite “baseball” being in the set’s title, the hobby has always categorized the 1966 Fleer Baseball Weird-Ohs as a non-sport set. 

Fleer stuck with the weird-oh design and basic card format in a spin-off to poke fun at baseball with this 66-card set. The fronts again feature colorful artwork designed by artist William Campbell with a caption (that usually rhymes) below it within the card’s white border. The backs have the “Baseball Weird-ohs” set title, the card title (not the same words as on the front), and a descriptive back story of the character that often describes something comically violent on the right side, with “Doug Out” from card #1 on the left side which has an orange background.

1966 Fleer Baseball Weird-Ohs #1 Doug Out – Front
1966 Fleer Baseball Weird-Ohs #1 Doug Out – Reverse
1966 Fleer Baseball Weird-Ohs #2 Texas Leaguerer – Front
1966 Fleer Baseball Weird-Ohs #2 Texas Leaguerer – Reverse
1966 Fleer Baseball Weird-Ohs #4 Sonny Sun-Field – Front
1966 Fleer Baseball Weird-Ohs #4 Sonny Sun-Field – Reverse
1966 Fleer Baseball Weird-Ohs #13 Newton Nervous – Front
1966 Fleer Baseball Weird-Ohs #13 Newton Nervous – Reverse
1966 Fleer Baseball Weird-Ohs #62 Hey Hey Harry – Front
1966 Fleer Baseball Weird-Ohs #62 Hey Hey Harry – Reverse

In 2020, REA auctioned off a few of Campbell’s original art pieces. Each piece is approximately 4-3/4″ x 6-1/8″—the four pieces sold for $810.

1966 Fleer Baseball Weird-Ohs Oringal Artwork

The art for card #62 featuring Hey Hey Harry sold for $355 in October 2013.

1966 Fleer Baseball Weird-Ohs Hey Hey Harry Original Artwork

Wrap Up

When it comes to the Fleer Weird-Oh sets, collectors seem to either love ’em or hate ’em without a lot of in-between. That divide has left a unique market dynamic where collectors can track down complete sets for a modest, though not “super-cheap” price range between $70 and $90. The set has maintained a certain level of popularity, evidenced by its re-issue in 2007/2008, though no new items were introduced. 

The Uncut Sheet Archive

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Welcome to the Uncut Sheet Archive! This is the hub for all the articles I’ve written about uncut sheets, sorted by sport and set. My goal is for it to be the definitive source of uncut sheet information on the web, offering insights into distribution, production quirks, and the factors behind why some vintage cards were so condition-sensitive, even out of the pack!

If you have any rare sheets to share, shoot me an e-mail.

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An Incredibly Rare 1930s Walter Johnson Candy Dick Tracy Wrapper

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Here’s one of the scarcest non-sport collectibles in the hobby from the Walter Johnson Candy Company, a 1930s Dick Tracy R41 set wrapper.

In November 2000, Mastro offered this one along with a complete set of 144 cards. They dated it to 1934, but others, like TCDB, date the release to 1937. The Non-Sports Bible just calls it a 1930s set.

The auction description said, “The wrapper displays vividly, bright red and blue coloring printed on wax paper. It displays customary wear for such artifacts and grades as an eye-appealing Excellent.”

Naturally, the box is even tougher to track down; REA sold the following example for $1,560 in the summer of 2019.

Check out The Unopened Archive for more!

The Unopened Archive

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Welcome to the relaunched Unopened Archive! It used to have pages with photos of packs, wrappers, boxes, and cases from all the big pre- and post-war releases. This 2.0 version is more of a hub for all my blog posts about different unopened material. Over time, I’ll bring back the old content and add way more—like info about fakes, finds, sales, collation, and all the known products out there.

If you’re looking for a particular unopened product photo, shoot me an e-mail.

Baseball

Basketball

Football

Hockey

Other Sports

Multi-Sport

Non-Sports

Unopened Hobby Books, Magazine Articles, and 101s