Memorabilia

1936/37 Madison Square Garden Hockey Poster

by

Today’s piece of hobby history memorabilia is this 1936/37 Madison Square Garden Hockey Poster featuring Hall of Famer Mervin “Red” Dutton of the New York American Hockey Club.

Sotheby’s offered the piece in their March 1993 catalog. It shows the schedule of events at the Garden in November 1936, highlighting the New York Americans match to open the season on November 12th against the Chicago Black Hawks.

It was described as being printed on heavy stock with a blank reverse; “one of the finest hockey broadsides ever offered,” near mint condition. 11 in by 17 in. The estimate was $1,500-2,000.

1941 Joe DiMaggio’s Restaurant Postcards

by

One of the most colorful and unique hobby-adjacent collectibles you can add to your collection is a circa 1941 Joe DiMaggio’s Restaurant Linen postcard. I picked up this variation and its souvenir envelope for just $27.

Ron Menchine wrote a few books on baseball postcards and said, “The most famous and probably the best of the brothers who have played baseball were the DiMaggios. They grew up near the San Francisco waterfront, so it’s not surprising that they parlayed their fame and money into a popular restaurant on Fishermen’s Wharf.”

The variation with the three brothers along the top has the following specs, according to Menchine in his 1999 Baseball Postcard Collection book:

  • Publisher: Joe DiMaggio’s Restaurant, San Francisco, CA
  • Manufacturer: Curt Teich Co., Chicago, IL
  • Type: Linen
  • Postmark: Not Used
  • Value: $100-$150

The other variation of the restaurant’s postcard has two interior, an exterior, and a Joe DiMaggio picture on the front.

If you’re into graded items, PSA has graded four with interior views and seven with all the brothers, and SGC has added two of each of those copies. SGC also has two labeled as ‘Joe DiMaggio’ in their Pop Report, but I think those are old-flip three-brother combos, like the following example. I’ve also seen a Beckett slabbed postcard before.

Mickey Mantle’s Holiday Inn Matchbooks

by

Folks might not know that Mickey Mantle owned a Holiday Inn hotel in Joplin, Missouri, with his friend Harold Youngman; Lodging Magazine wrote an excellent overview. The hotel opened on January 1, 1957, with a gift shop; today, souvenir items are really popular amongst Mantle collectors, including the matchbooks.

I only have the example pictured above, but essentially, there are five variations: the Diamond Match Division (PSA-graded pop of 121), The Diamond Match Division-Gold on White (PSA-graded pop of 10), Universal Match Corp (PSA-graded pop of 66), Universal Match Corp-Gold on Dark Brown (PSA-graded pop of 2), and Universal Match Corp-Yellow Background (PSA-graded pop of 16).

1887 Allen & Ginter Store Display Advertising Poster

by

In July 2000, Robert Edward Auctions & eBay presented The Wagner Card as the featured item in their internet/telephone auction. But the auction was LOADED and included this amazing 1887 Allen & Ginter Store Display Advertising Poster.

Here’s the lot’s full description:

This poster advertises the very first full color baseball card set ever issued, the classic N28 Allen & Ginter Tobacco set of “Worlds Champions” Allen & Ginter, and competitor Goodwin & Company were the first to introduce the novelty of baseball cards as advertising inserts in the late 1880’s when they included one card in each pack of tobacco to encourage the sale of their products and to promote brand loyalty. This poster advertises the very first Allen & Ginter set to feature baseball players. It features illustrations of all ten baseball cards in the set, plus the cards of all forty additional sporting champions of the day which comprise this historic set. The ten baseball players include Hall of Famers Cap Anson, John Clarkson, Charles Comiskey, Tim Keefe, Mike “King” Kelly, and John M. Ward, as well as noted stars Charles Bennett, Robert Caruthers, Jack Glasscock and Joseph Mulvey. Other famous athletes in the set include Nineteenth Century boxing champions Jack Dempsey and Jake Kilrain. Printed in full color, this advertising poster was produced utilizing the highest caliber chromolithographic printing techniques of the era. One of the most attractive and significant of all baseball display pieces, this poster was supplied by Allen & Ginter only to tobacco stores, and was designed to hang in these shops for the purpose of announcing the landmark “World Champions” card set of 1887. To the best of our knowledge, there are only five N28 Allen & Ginter posters known to exist. Of these, it is our opinion that this example is in the finest condition. Extremely bright, crisp, and clean; close examination reveals a few small creases; with minor professional restoration; still overall Excellent condition. 28″ x 16″ Museum backed and framed. Value references: To date, according to our research, there has never been an N28 Allen & Ginter poster sold at auction. In the 1930’s Jefferson Burdick made note of this poster in The American Card Catalog (which was the first price guide and the publication that originally introduced the catalog reference numbers such as T206, R319, etc, which are still in use to this day). Assigning the N28 Allen & Ginter poster the catalog reference code “G20”, Burdick valued the poster in the 1930’s at what was then the shocking sum of $15, making this the second most valuable baseball item listed in the entire American Card Catalog, trailing only the T206 Wagner (which was valued at $50).

I’ve found a few other sales, including a pair from Heritage Auctions; this first one sold for $15,535 in April 2010.

This next one went for $9,000 in August 2017.

Between those sales, in January 2014, Lelands sold a restored copy for $18,752.

Hobby Library decoration goals!

Giant 1950s Ted Williams Moxie Window Decal

by

It’s a miracle that any of these 1950s Ted Williams Moxie Window Decals survived; Sotheby’s offered this one in their 1994 Important Baseball Cards and Sports Memorabilia auction.

Sotheby’s described the item as a large stick-on window decal printed on sturdy, weather-proof plastic with the original backing paper still attached. They added that the piece was 21” wide by 32” high in near mint to mint condition.

Heritage sold the following framed example in August 2023 for $8400 (the estimate in 1994 was $2000-2500).

Oh yeah, it looks like they used the same George Woodruff portrait that Topps and Fleer used on Williams’ cards!

1947 Bob Feller Dreamsicle Window Sign

by

Another great piece of vintage athlete-endorsed advertising is the partnership between Bob Feller and Dreamsicle.

This 1947-dated piece( it says “Copyright 1947 Joe Lowe Corp” in the lower left) was sold by Sotheby’s in 1993. It features a multicolor caricature of Feller pitching on paper stock; the back is blank. The piece is approximately 7 1/2” x 19 1/2”.

It was a previously unknown piece to the hobby until the year before the 1993 Sotheby’s auction when about a dozen examples were obtained from a single source.

Given the scarcity, I’ve only found a few other sales; REA sold the following framed example for $480 in their 2017 spring catalog.

More recently, Mile High Card Co. sold this one for $1108 in December 2020.

“Pitch into a Delicious Dreamsicle,” says Bob Feller, Cleveland Indians Pitcher!

Stan Musial Wonder Bread Cardboard Advertising Sign

by

Here’s another classic cardboard advertising sign of Stan Musial pitching for Wonder Bread; it’s what “Good Ball Players Need” to “Build Strong Bodies 8 Ways.”

Sotheby’s offered this example in its April 1994 catalog of Important Baseball Cards and Sports Memorabilia. It is described as a late 1940s/early 1950s 30 by 40-inch piece in excellent overall condition.

This isn’t the first Stan Musial Wonder Bread ad that I’ve shared; there’s the more “common” one that he shares with Mickey Mantle and another cardboard example with seven of the era’s biggest stars.

×