Jack Wallin’s 1979 Diamond Greats Baseball Card Set

This 1979 Diamond Greats baseball card set advertisement published in the February 1980 issue of The Trader Speaks offers a fascinating look into Jack Wallin’s tribute to baseball’s icons.

First, Jack Wallin, a collector and dealer and later a Donruss photographer, produced the set, not TCMA. He focused the set on autograph collectors since each of the 400 players was living when he printed it, and he included home addresses for all of them. You’ll find a ton of signed examples across eBay and the major auction houses; for example, Leland’s sold a near-complete set of 380 in June 2021 for $4,041.

I presume this is why he printed the 2-1/2” x 3-1/2” black-and-white cards with blank backs; he wanted collectors to focus on player autographs on the front.

The ad shows that the complete set of 400 cards was available for $23.95, each lettered series (A, B, C, and D) was available for $7.50, and team sets were available for $2.50.

The set’s key cards include Joe DiMaggio, Roger Maris, Willie Mays, Pee Wee Reese, Duke Snider, and Stan Musial, and you can find raw unsigned sets for a few hundred dollars.

While Wallin wrote in the ad that all the players were living at the time of printing, a few died in late 79/early 80, so I’m unsure if a complete signed set is possible.

I’d love to see the original address list, so if you have an example, please e-mail me.

The Artwork for John Schweder’s 1952 Bowman Rookie Card

Here’s the original artwork used for John Schweder’s 1952 Bowman football rookie card. REA sold it for $1,800 in the fall of 2014, but its sales history goes back to Guernsey’s Topps Auction in 1989 and the 13th Annual NSCC Auction in 1992.

Here’s a bit of the auction history for the card (as much as I could find): first, it was included as an individual lot, 68C, in Guernsey’s Topps Auction in 1989. It sold for $800 plus the 10% buyer’s premium. Here’s a scan of it in the catalog.

Then, it was included as part of Superior Galleries Official 13th Annual National Sports Collectors Convection Auction in July 1992. A color photo was included on the Color Plate 1 page at the front of the catalog (it wasn’t common to include color photos of every item in early ’90s catalogs) and in B&W above its description that simply said “1952 Bowman Football Artwork of John Schweder. A very rare item in Near-Mind condition.” The estimated value then was $1000-1200.

Finally, in the fall of 2014, Robert Edward Auctions sold it for $1800. They included the following item description including the details about the item having been a part of a museum’s collection:

One-of-a-kind original artwork for 1952 Bowman football #72 John Schweder short-print rookie card (Pittsburgh Steelers). This is the actual artwork used in the production of both the 1952 Bowman Small and Large Football series.Original artworks from this set are extremely rare. This artwork has survived beautifully, with bold colors, a flawless surface, and only light wear to the corners. The reverse bears standard production-related remnants along with the pencil-written name of the player. The artwork measures 4 x 6.25 inches and is in overall Excellent or better condition. 

The item in this lot is part of the deaccessioned property of a prominent northeast museum which has selected Robert Edward Auctions to handle the sale of donated sportscards and memorabilia in an effort to fund purchases more in line with the mission and goals of the museum.

And just for completeness, here’s an example of a high-grade Bowman Large variation of Schweder’s card that Memory Lane Inc. sold for $1171 in January 2023.

Check out The Original Artwork Archive for more!

Cardboard Dream Teams: Baseball Card Teams to Make Any Sorter Proud

Kudos to Sports Card Magazine and its readers in late 1993 for the “All Most Valuable Rookie Card Team,” along with the Best Name, Not as Famous, and All Ears Teams.

Before I share the article, I have to question why the author acknowledges that the 1952 Topps Mickey Mantle isn’t his official rookie card but still includes it!! Okay, it’s a great card, whatever, but then at least give me the Worst Haircuts of All-Time Team!

The All-Most Valuable Rookie Card Team

The All-Best Name Team

The All-Not As Famous As The Other Guy With My Name Team

The I’m All Ears Team

Who among you has all the cards on one of these teams?

Where’s Wahoo? The 1993 Cleveland Indians Media Guide Cover

The Cleveland Indians hired San Francisco photographer Pat Johnson to create the cover for their 1993 media guide. The Cleveland expat mainly used his collection to create one of the greatest collages the hobby has ever seen!

Topps Magazine highlighted the cover in its Spring 1993 issue. Johnson said shooting the cover was a dream come true and likened it to a puzzle. He said, “The big items are a focal point at first, but two weeks later, you’ll find other things hidden in there.” Topps added that it was like one of those “Where’s Waldo?” cartoons.

Top 10 World Series Cards

T.S. O’Connell wrote an excellent article for Sports Cards Magazines’ April 1995 issue about World Series Cards; these were his Top 10. What do you think about the list?

Here’s the rest of the article, and be sure to check out The Complete Topps’ World Series Card Guide, which was published a few years earlier in the Fall of 1990.

Prince of Cards – The “Best” Unopened Product You Will Ever See

Yesterday, I shared an ad from The Baseball Card Kid, with whom most collectors on the leading unopened FB group had fond memories. This ad from Prince of Cards didn’t precisely elicit identical memories.

The ad is a scan from the June 1996 issue of Sports Card Trader. Here are a few comments from collectors on the Facebook ‘Vintage Wax and Packs’ group after I posed this same ad on September 15th, 2024.

  • One collector noticed that the 1971 rack was bad since the header hole was wrong, and another group expert commented that the 1969 Aaron/Bench rack was probably bogus, too, showing just how far back people were fabricating this stuff.
  • Someone noticed that the 1975 mini box at $1,750 was actually higher than the price for one as recently as 2012 or so. And someone commented that they were getting them for around $400 in the early ’90s.
  • It’s not all bad; one collector said he bought a couple of 1986 Fleer basketball sets from Prince (in the late ’90s), and both Jordan’s graded PSA 8.
  • A collector remembered the huge find of sealed 61-62 Fleer basketball cases in the late 80s/early 90s.
  • Another collector recalled buying a 1969 cello pack from this dealer that, when opened, had two wax-stained cards in the middle (circa 1992). Another purchased some 1961 Fleer basketball packs around this time that, when opened a few years later, had 1980s Topps baseball cards in the middle.
  • A ton of collectors said the packs purchased from this dealer in the early ’90s were bad.

The lesson is to be informed and do as much homework as possible, especially when buying pricey items in the unopened niche. 

Check out The Unopened Archive for more!

Mark Murphy The Baseball Card Kid – Unopened Advertising In Late 1993

Today, the Baseball Card Exchange is the big player in the unopened space, but in the early ’90s, it was Mark Murphy, The Baseball Card “Kid.” Here’s an ad he placed in the December 1993 issue of Sports Cards Magazine.

You can see along the top that he had just bought a gorgeous run of 1970-1979 Topps Baseball wax boxes and was offering packs from each of them as the first products in the ad. Let’s compare prices in December 1993 to PSA 8-graded wax packs today:

  • 1970 Topps: $200 (5th/6th/7th Series) compared to ~$2000+
  • 1971 Topps: $175 (1st/2nd Series) compared to ~$2000++ (BBCE Auctions recently sold a PSA 8 1st Series pack for $6,667 and 2nd Series packs for $3k)
  • 1972 Topps: $65 (3rd Series) compared to ~$500-750
  • 1973 Topps: $110 (2nd Series) compared to ~$1k
  • 1974 Topps: $60 compared to ~$500
  • 1975 Topps: $90 compared to ~$1k
  • 1976 Topps: $35 compared to $350-425
  • 1977 Topps: $30 compared to ~$225
  • 1978 Topps: $20 compared to ~$150
  • 1979 Topps: $15 compared to ~$115

This ad has so many other awesome products, so I shared the advertisement on the Facebook ‘Vintage Wax and Packs’ group in early September 2024 to see what stood out to people who concentrate on this hobby niche:

  • Some were surprised by how high some prices were at the time; many thought that everything would have been a lot cheaper in 1993.
  • One collector commented that the 1982 Topps and 1991 Stadium Club boxes cost the same.
  • Many commented on how many “bad” decisions one could have made in that ad.
  • A lot of folks had bought vending boxes from him.
  • There were many comments about the 1986/87 Fleer basketball packs being $225 or $425 for two.
  • Many recalled fond memories of dealing with Murphy.

Happy collecting!

Check out The Unopened Archive for more!