Vintage Sports Cards – Baseball – Basketball – Football – Hockey
Despite its short run of only 16 issues, Topps Magazine produced a ton of amazing content, including this brief piece from Skip Rozin on New York heroes Willie Mays, Mickey Mantle, and Duke Snider.
I love that the magazine highlighted the three players’ 1952 Topps baseball cards.
TCMA was ahead of its time, as evident in this advertisement from the June 1978 issue of The Trader Speaks, which offered a subscription to their 1978 Minor League card sets.
You also got to pick from your choice of a free 1975, 1976, or 1977 set when you signed up.
Based on TCDB’s archives, it looks like TCMA printed at least 27 minor league sets in 1978. A few of the bigger 1978 TCMA minor league cards were the Knoxville Knox Sox Harold Baines, Tidewater Tides Mike Scott, Greenwood Braves Brian Snitker, and the first card for hobby favorite Rusty Kuntz.
Bobby Bonilla was a spokesman for Ultra PRO in early 1992. Do you think they’re still paying him today, like the Mets?
If you weren’t tracking:
After being traded to the Los Angeles Dodgers part way through the 1998 season, he signed with the New York Mets for a second time in 1999. When the Mets wanted to release him at the end of the year, he negotiated a settlement whereby the Mets would pay him $1.19 million on July 1 every year from 2011 through 2035, a date that has become known in Mets fandom as “Bobby Bonilla Day”. He is also paid $500,000 by the Orioles every year from 2004 to 2028 due to them also having a deferred contract with him.
Wikipedia
PS, I scanned the Ultra PRO advertisement from the April 1992 issue of Trading Cards Magazine.
If you read modern hobby guides about the 1976 Laughlin Diamond Jubilee set, most will say that the cards were available from the artist for $3.50. Well, here’s an ad from the March 1977 issue of The Trader Speaks proving it!
Note that not only were sets advertised for $3.50, but you could get “2 sets for $6.”
Laughlin described the set as 32 cards based on baseball’s most memorable moments, like Hank Aaron’s 715th home run.
How many of you display pennants as part of your collections? Well, if you don’t and are interested in a nice introduction to them, Michael Solomowitz penned this great piece that Trading Cards Magazine published in June 1992.
I’ve noticed a surge in interest around the 1969 Topps basketball rulers lately. There are more collectors, increased sales, and a growing enthusiasm for the first basketball card inserts. In this article, I’ll provide a quick overview of the 1969 Topps basketball rulers, highlight a few notable sales, delve into the story behind the original line art for the set auctioned at the famous Guernsey’s Topps Auction, and what it reveals about the set’s composition, particularly the intriguing missing ruler #5. I’ll wrap up by showcasing some incredible photos from the collection where many of those original pen and ink drawings ended up.
These 2-1/2″ x 9-7/8′ Topps basketball brightly colored cartoon drawings were printed on a paper-like perishable product, folded, and inserted in 1969 Topps basketball packs (one each). However, that year, Topps advertised them as Super-Star Pin-Ups on the wrapper and box.
But the insert makes it clear why the hobby renamed them ‘rulers.’
Every blank-backed color ruler displays a caricature of the subject to the right of a standard ruler, accompanied by an arrow indicating their height, extending from the player’s depicted height to the ruler. The player’s name and team are in an oval near the top or bottom of the card.
The insert number (of 24) and copyright information are printed in small black text along the bottom right-hand side.
Despite the numbering of 24, the set only has 23 cards. #5 was never released, but we will talk about that later when we cover the original line art. One of the reasons the set is so popular, beyond the bright colors and unique design, is that it’s got huge star power. Twenty of the 23 players are Basketball Hall of Famers. Plus, the cards are relatively scarce; Topps never printed basketball cards as massively as they did baseball – PSA has only grade 3658 1969 Topps Rulers with the most for Lew Alcindor with 360.
Given the folds and paper stock used, ultra-high-grade copies are scarce; there are only 49 PSA 10s and 179 PSA 9s, leading to some really high sales prices.
Before the hobby boom and the set’s resurgence, Robert Edward Auctions sold a complete set in March 2019, advertised as #2 on the PSA Set Registry (8.91 GPA) for $7200. It included nine Gem Mint 10 examples, ten Mint 9s, and four Nm-Mt 8s.
More recently, in September 2023, Memory Lane Inc. sold the #11 set on the registry (6.04 GPA) for $8065. It had just three PSA 8s to go with seven 6s, ten 5s, one 4, and two 3s.
These individual sales exhibit the set’s recent growth in popularity and price:
Even raw lower-grade lots of cards, without the super-stars, sell for $20-$50/card.
I mentioned earlier that despite the cards being marked ‘of 24,’ only 23 different rulers are on the market. The hobby learned why in 1989 when Guernsey’s auctioned off a lot of the original line art in their famous Topps Auction – they mislabeled them as pen and ink drawings used for the height scales on the backs of 1958 basketball cards.
The auction included 23 pen and ink drawings, but you might notice a few peculiarities. First, the original card artwork for #12 Nate Thurmond and #13 Hal Greer weren’t included. However, those surfaced in late 2020 when REA auctioned off the pair for $3360.
The other interesting thing is the inclusion of Celtic legend Bill Russell and 5x All-Star Rudy Larusso (spelled Carruso on the auction page). The Topps Archives believes because the NBA and Topps knew the 1969-70 Topps season would be Russell’s last, and the decision to make a 1969-70 basketball set was made at some point after Russell’s retirement but before Larusso’s on October 1st, Topps likely intended for Larusso to be the 5th card in the set. He added that it’s also possible Alcindor was swapped in for Russell, and Larusso’s retirement caught them off-guard. The “Carruso” sold for $100 in 1989, and the Russell went for $2250. The Topps Archives shared that Bill Schonsheck bought the Russell and many other pieces in 1989, which brings me to where much of this art is now.
PSA wrote an article about the 1969 Topps Rulers in March 2011 and included a few quotes from Christopher Sanchirico, a business partner of Bill Schonsheck. They reported that Sanchirico owns the Larusso artwork and that, over the past 20 years, had acquired the artwork for 15 of the 25 players that Topps had drawings for. When you check out Sanchirico’s collection online, you can see many original pieces of artwork framed with released rulers! However, it looks like some items from his collection have been popping up for sale recently.
The 1969 Topps Basketball Rulers are an incredible vintage basketball insert set appreciated today for its star power, scarcity, and fantastic design. The cards also display incredibly well; I ran across this framed example and got major hobby envy!
Here’s an awesome summary of the Hockey Sheets that Upper Deck distributed at games during the 1991/92 NHL season, as presented in Allan Kaye’s Sports Cards in April 1992.
I had previously written a four-part series of blog posts related to Upper Deck’s commemorative sheets that I may republish here or via a magazine in the future, so if you’re interested in more about them, please contact me. In the meantime, here are a pair of examples from the 1991/92 distribution, as discussed in the article.
