Hobby Library

The Rare 1938 R83A Gum, Inc. Lone Ranger Promo Sheet

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A blast from auction history past: In October 2007, Mastro, via his Classic Collector Auctions, offered this incredible 1938 R83A Gum, Inc., Long Ranger Premiums Store Advertising Promo Sheet.

Unfortunately, the catalogs for these “internet-only” auction events from Mastro Auctions didn’t include an item description. However, several promo sheets have been auctioned off over the years. For example, REA sold a lot of three of them for $420 in the spring of 2015.

Here’s what they wrote about them:

Extremely rare collection of three advertising sheets, issued by Gum, Inc., in 1938, promoting the company’s “Lone Ranger” premium cards (R83A). The front of each 8 x 10-inch paper flyer pictures a montage of all five premium cards offered, while the reverse provides complete instructions for boys and girls on how to obtain them (it involved buying a lot of “Lone Ranger” Bubble Gum!). As noted on the reverse, the premium cards depict scenes from Republic Pictures’  The Lone Ranger, thus promoting the movie serial as well. While nearly all collectors are familiar with the actual premium cards, this promotional flyer is seldom encountered and is a perfect complement to any advanced R83A collection. In many ways, it represents a “sixth premium” to the set. The reason for its rarity today is obviously related to its purpose (it is an advertising piece) and limited distribution, as well as its extremely fragile nature. Printed on thin paper stock, few survived the rough handling they endured at the hands of young children as they ran from the candy store to show their parents exactly why they needed more money for “Lone Ranger” Bubble Gum. Parents too were probably quick to toss them in the trash as soon as their son’s or daughter’s interest shifted to the next “must have” premium. The offered advertising sheets were recently discovered by our consignor at a garage sale. (The entire find consisted of five examples, the other two of which were sold in REA’s fall 2014 auction.) The three advertising sheets are in Excellent condition overall, displaying only very tiny touches of wear at the corners and no creases or heavy wrinkles. This is a very rare collection of three desirable advertising pieces relating to this popular series of premiums! 

As for the five-card premium set, which together can sell for well over $1k, James Watson, in his fantastic Non-Sports Bible, wrote that the set was “actually issued prior to Gum, Inc. card set, these premiums contain artwork that is not reproduced on any of the regular issue R83 cards. Attractive artwork is one attribute that certainly contributes to their popularity. The majority of premium #1 contain the hero’s mask ‘drawn in by hand,’ but is absent in this original variation. This set was originally listed as R83A in the American Card Catalog.”

Happy Collecting!

PS, here’s a larger scan so you can read the back!

Uncut Treasures: Rediscovering Rare Sheets From a 1982 Baseball Cards Magazine Ad

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I ran across an advertisement from Stephan R. Juskewycz in the Spring 1982 issue of Baseball Cards Magazine offering some cool and scarce uncut sheets, so I tried to find them and tracked down six of seven.

1981 Donruss Baseball Uncut Sheet

These are probably the most common sheets on Juskewycz’s list, and they were also the cheapest in 1982. Here’s an example of one of the sheets.

1981 Granny Goose Uncut Sheet

The advertisement initially motivated me to write a dedicated piece on the 1981 Granny Goose set, but this was the one uncut sheet I couldn’t track down!

1977 Burger King Yankees Uncut Sheet

The advertisement said it was a sheet for a single set, and I found that REA sold a lot of 10 progressive proof uncut sheets back in 2008 for $588.

Heritage also sold this complete one in October 2024, along with a 1983 Topps Gaylord Perry Peanut Farm uncut sheet for $750.

1977 Cloth Stickers Uncut Sheet

REA sold this sheet with two complete sets for $630 in the fall of 2019.

1977 Cloth Stickers Puzzle Cards Uncut Sheet

REA failed to sell this example in the fall of 2018 when its reserve was $300.

1971 Topps Coin Proofs Uncut Sheet

Lelands offered this example in 2004, but the sheet failed to meet its reserve.

1969 Topps Uncut Proof Sheet of 9 1969 Deckle Edge Cards

I wrote about this sheet back in August 2024.

Happy collecting!

PS, check out The Uncut Sheet Archive if you’re into this hobby niche.

The PSA 8 Graded 1952 Topps Mickey Mantle Sotheby’s Auctioned In 2005

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In June 2005, Sotheby’s offered this gorgeous PSA 8 graded 1952 Topps Mickey Mantle in their Important Sports Memorabilia and Cards catalog. The expected sales price was $40-50k! It’s now a million-dollar card after changing hands at least two more times!

I’m unsure what Sotheby’s sold the card for, or if it changed hands again, but in November 2014, it showed up in SCP’s Fall Premier Auction, where it sold for $268k.

Then, in May 2017, Memory Lane had the same card in their Spring Holy Grail Rarities Auction, where it sold for $462k.

I’m unsure if that buyer sold it since, but the PSA Card page for the cert shows that it was re-slabbed. Behold, over a million dollars in its plastic tomb!

It would be pretty cool if someone would trace the lineage of all the high-grade (PSA and SGC 8+) 1952 Mickey Mantle cards. It’s sort of just happened that I’ve started such a task with the T206 Wagner cards:

Happy Collecting!

The Set That Never Was – The 1976-77 HRT/RES 1947 Bowman Baseball Cards

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Ted Taylor and Bob Schmierer created three series of 1947 Bowman Baseball cards in 1976 and 1977 to promote the 2nd and 3rd Philly Baseball Card Shows! They placed this advertisement in the July 1976 issue of The Trader Speaks to promote the show and cards!

Here’s what The Standard Catalog has to say about the 1976-77 HRT / RES 1947 Bowman Baseball Cards:

Advertised as “The Set That Never Was,” this collectors’ issue from Ted Taylor and Bob Schmierer used a 2-1/8” x 2-1/2” black-and-white format and gray cardboard stock to replicate the feel of the first post-WWII baseball cards. The set was issued in three series with advertising on back promoting the second (1976) and third (1977) annual EPSCC ‘Philly’ shows. Series one (#1-49) was issued in 1976; series two (#50-81) and three (#82-113) were 1977 issues.

PSA has graded more of these than I expected, considering it’s a bit of an odd collectors’ issue. There are 32 total PSA-graded cards across the 113-card set; here’s an example of one I found on eBay, card #17, in the 1st series, Jackie Robinson.

I found two complete sets for sale on eBay (January 2025); one was asking $295, and the other $285.

The $295 set included a T206 Honus Wagner promotional card, a sort of 114th card.

The seller of the $295 set also added a bit more information. First, they mentioned that the set was patterned after the 1948 Bowman baseball cards; surprisingly, The Standard Catalog didn’t write that; maybe it’s too obvious. They also said that Ted Taylor was HRT and Robert Schmierer was RES, adding that they printed 2000 series one sets while limiting series two and three to just 1000 sets each.

Happy collecting!

Rarity and Intrigue: The 1954 Bowman Metal Printers Sheet with Mickey Mantle and Ted Williams

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Here’s an item you don’t see every day: a 1954 Bowman baseball metal printers sheet with Mickey Mantle and, next to him, one of the set’s rarities, Ted Williams! But guess what? It’s got a twin, but I don’t know where either is anymore!

The unique sheet was lot 152 in the 1995 National Sports Collectors Convention Auction, presented by Bill Mastro as “The Best of Yesterday.”

They included a slightly larger photo of the Mantle and Williams cards, too.

Here’s the lots complete description:

1954 BOWMAN BASEBALL METAL PRINTERS SHEET WITH #66 TED WILLIAMS
26 inches by 36 inches metal printers sheet with 32 cards on it (8 across, 4 down) in the upper left corner is Mickey Mantle and immediately to his right is the rarest of all Bowman baseball cards -#66 Ted Williams, many years ago two of these exact sheets turned up, one of which now resides in the Halper collection, the offered sheet has numerous holes and spotting and although it lacks visual appeal it more than makes up for its condition defects with its extreme rarity, framed properly would surely add to its attractiveness, very good condition. MINIMUM BID: 900.00

It’s interesting that Bowman would have made two of these sheets; maybe they weren’t identical. Also, if you weren’t aware, according to BaseballCardPedia, “In 1954, Topps signed an exclusive contract with Ted Williams, which forced Bowman to pull card #66 of Williams from its set. Bowman replaced #66 with a card of Jimmy Piersall who was also featured on card #210.”

Interestingly, I haven’t been able to track down any “regular” 32-card 1954 Bowman baseball uncut sheets, just this absolutely incredible proof sheet from portland_uncut_sheets on Instagram.

But I did find that Heritage sold a 4-card uncut panel featuring Mantle, Wiliams, Mueller, and Gilliam in the same layout as the metal sheet. It sold for $13,145 in May 2016.

Robert Edward Auctions then re-sold the same sheet for just $6k in the fall of 2018. They highlighted that it was cut down from a larger 32-card production sheet

It doesn’t look like a salesman sample; those had a diamond/square sticker on the back, and the 4-card panel shows no evidence of sticker removal. Of course, it could have been intended as a sample but never used as one. Here’s an example of the back of a 1954 Bowman Salesemen’s Sample:

Happy collecting! And check out more uncut sheets on the archive!

A Look Back at the 1952 Topps Partial Uncut Sheet Auctioned at the 1992 National

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Superior Galleries auctioned off this awesome 1952 Topps partial uncut sheet of 12 triple-printed cards via the 13th National Sports Collectors Convention Auction in July 1992. I’d love to find a copy in color!

First, here’s the sheet’s complete description:

1952 Topps Partial Uncut Sheet of 12 Cards. This unique sheet has a triple-printed image on each card. Extremely difficult uncut sheet to acquire. Contains the following triple-printed cards: Johnny Mize, Jackie Jenson. This sheet must be seen to be appreciated. A great item for you uncut sheet collectors. Overall Excellent condition with some creases and some partial cards. Estimated Value $1200-2000.

There are a few of these in the hobby; in November 2013, Heritage sold this 9-card example for $1,673 (the back was also multi-printed).

Then, a few years later, in August 2015, they sold these multi-printed panels for $334 (which today feels like a robbery by the buyer!)

And in the spring of 2020, REA sold this double print error uncut panel for $1,680.

How many of these came from the same printing? I have no idea! But to learn more about 1952 Topps uncut sheets, I highly recommend the article What In The Wide World Of Sports Is Going On Here? by The Topps Archives.

Also, check out The Uncut Sheet Archive for more items like these, and happy collecting!