Hobby Library

Beyond the NFL – Topps Football Cards from the AFL, USFL, and CFL

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A couple of older hobby periodicals have so much alpha that I recommend completing the back issue runs to everyone. One example is Topps Magazine; sure, it had a lot of self-advertising, but it also had great pieces like this one about Topps’ Non-NFL sets.

How many of you have all 14 Topps AFL, CFL, and USFL sets Dwight Chapin mentioned in this article?

Now, let’s see how pricey some of the cards mentioned in this Fall 1993 article are today (Near Mint 1993 prices compared to recent PSA sales).

  • 1958 Topps Cookie Gilchrist: $22/$151 PSA 6 in October 2020
  • 1961 Topps Joe Kapp: $20/$109 PSA 8 January 2024
  • 1961 Topps Jack Kemp: $110/$221 PSA 9 June 2020
  • 1964 Topps Checklist #176: $125/$1,480 PSA 9 in May 2024
  • 1965 Topps Joe Namath: $1,250/$36,400 PSA 8 in May 2024
  • 1966 Topps Funny Ring Checklist: $325/$4,446 PSA 8 in September 2023
  • 1984 Topps USFL Jim Kelly: $185/$91 PSA 8 in October 2024

Unopened Packs – To Open Or Not To Open?

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Here’s another great mid-90s article from Sports Cards Magazine about the unopened collecting niche; this one from Doug Koztoski includes info from Mark Murphy, the Baseball Card Kid.

Here are a few key takeaways:

  • “For every pack that is opened from a particular year, all remaining packs are that much rarer.”
  • Doug interviewed Mark Murphy, the Baseball Card Kid, for insights; he was the Steve Hart (The Baseball Card Exchange) of the hobby then.
  • Murphy said that Wax was the pack of choice with unopened collectors; I think that’s still true.
  • At the time, a 1-cent 1933 Goudey Sports Kings pack was ~$600
  • The article highlighted that ’59 football penny packs were pretty common, but a penny pack from ’60 is tough to find.
  • A run of 1950s baseball nickel packs was estimated at $61,500 in the mid-’90s.
  • Fake packs were already very commonplace at the time.

Jack Wallin’s 1979 Diamond Greats Baseball Card Set

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This 1979 Diamond Greats baseball card set advertisement published in the February 1980 issue of The Trader Speaks offers a fascinating look into Jack Wallin’s tribute to baseball’s icons.

First, Jack Wallin, a collector and dealer and later a Donruss photographer, produced the set, not TCMA. He focused the set on autograph collectors since each of the 400 players was living when he printed it, and he included home addresses for all of them. You’ll find a ton of signed examples across eBay and the major auction houses; for example, Leland’s sold a near-complete set of 380 in June 2021 for $4,041.

I presume this is why he printed the 2-1/2” x 3-1/2” black-and-white cards with blank backs; he wanted collectors to focus on player autographs on the front.

The ad shows that the complete set of 400 cards was available for $23.95, each lettered series (A, B, C, and D) was available for $7.50, and team sets were available for $2.50.

The set’s key cards include Joe DiMaggio, Roger Maris, Willie Mays, Pee Wee Reese, Duke Snider, and Stan Musial, and you can find raw unsigned sets for a few hundred dollars.

While Wallin wrote in the ad that all the players were living at the time of printing, a few died in late 79/early 80, so I’m unsure if a complete signed set is possible.

I’d love to see the original address list, so if you have an example, please e-mail me.

The Artwork for John Schweder’s 1952 Bowman Rookie Card

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Here’s the original artwork used for John Schweder’s 1952 Bowman football rookie card. REA sold it for $1,800 in the fall of 2014, but its sales history goes back to Guernsey’s Topps Auction in 1989 and the 13th Annual NSCC Auction in 1992.

Here’s a bit of the auction history for the card (as much as I could find): first, it was included as an individual lot, 68C, in Guernsey’s Topps Auction in 1989. It sold for $800 plus the 10% buyer’s premium. Here’s a scan of it in the catalog.

Then, it was included as part of Superior Galleries Official 13th Annual National Sports Collectors Convection Auction in July 1992. A color photo was included on the Color Plate 1 page at the front of the catalog (it wasn’t common to include color photos of every item in early ’90s catalogs) and in B&W above its description that simply said “1952 Bowman Football Artwork of John Schweder. A very rare item in Near-Mind condition.” The estimated value then was $1000-1200.

Finally, in the fall of 2014, Robert Edward Auctions sold it for $1800. They included the following item description including the details about the item having been a part of a museum’s collection:

One-of-a-kind original artwork for 1952 Bowman football #72 John Schweder short-print rookie card (Pittsburgh Steelers). This is the actual artwork used in the production of both the 1952 Bowman Small and Large Football series.Original artworks from this set are extremely rare. This artwork has survived beautifully, with bold colors, a flawless surface, and only light wear to the corners. The reverse bears standard production-related remnants along with the pencil-written name of the player. The artwork measures 4 x 6.25 inches and is in overall Excellent or better condition. 

The item in this lot is part of the deaccessioned property of a prominent northeast museum which has selected Robert Edward Auctions to handle the sale of donated sportscards and memorabilia in an effort to fund purchases more in line with the mission and goals of the museum.

And just for completeness, here’s an example of a high-grade Bowman Large variation of Schweder’s card that Memory Lane Inc. sold for $1171 in January 2023.

Cardboard Dream Teams: Baseball Card Teams to Make Any Sorter Proud

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Kudos to Sports Card Magazine and its readers in late 1993 for the “All Most Valuable Rookie Card Team,” along with the Best Name, Not as Famous, and All Ears Teams.

Before I share the article, I have to question why the author acknowledges that the 1952 Topps Mickey Mantle isn’t his official rookie card but still includes it!! Okay, it’s a great card, whatever, but then at least give me the Worst Haircuts of All-Time Team!

The All-Most Valuable Rookie Card Team

The All-Best Name Team

The All-Not As Famous As The Other Guy With My Name Team

The I’m All Ears Team

Who among you has all the cards on one of these teams?

Where’s Wahoo? The 1993 Cleveland Indians Media Guide Cover

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The Cleveland Indians hired San Francisco photographer Pat Johnson to create the cover for their 1993 media guide. The Cleveland expat mainly used his collection to create one of the greatest collages the hobby has ever seen!

Topps Magazine highlighted the cover in its Spring 1993 issue. Johnson said shooting the cover was a dream come true and likened it to a puzzle. He said, “The big items are a focal point at first, but two weeks later, you’ll find other things hidden in there.” Topps added that it was like one of those “Where’s Waldo?” cartoons.

Top 10 World Series Cards

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T.S. O’Connell wrote an excellent article for Sports Cards Magazines’ April 1995 issue about World Series Cards; these were his Top 10. What do you think about the list?

Here’s the rest of the article, and be sure to check out The Complete Topps’ World Series Card Guide, which was published a few years earlier in the Fall of 1990.