So many of us overlook card backs in this day of hard plastic card encapsulation and grading, so I was super happy to find an article dedicated to them while perusing the September 1991 issue of Baseball Cards Magazine.
Baseball Cards Magazine – September 1991
Jim McLauchlin penned an article titled “Card Backs,” in which he celebrated the reverse side of cards. He kicked it off by stating that he likes card backs more than he likes card fronts! Here are the first two pages of the article.
Card Backs – Jim McLauchlin
He talks about the plethora of data that has been included on them, chats about some growing pains in card back design in our hobby’s history before digging into the real story, the specific card back highlights over the past 50 years of sports cards that he jokingly called “the first quasi annual Sy Berger Awards for Card Back Excellence (or Lack Thereof).”
I thought the Set Awards were so well-researched and accurate that they deserved to be shared with folks who don’t have junk-wax-era card magazine back issues, so I’ll share a highlight card from many of the categories before sharing the rest of the article.
Best Cartoons: 1977-78 Topps Basketball
He noted their incredible variety.
1977 Topps Swen Nater
I’ll also note that Guernsey’s sold a lot of original card cartoon art in the 1989 Topps Auction.
Topps Basketball Cartoons – The Topps Auction 1989
Best Cartoon Theme: 1974 Topps Football
Leisure-time activities.
1974 Topps Ken Stabler
Best Back Photography
Anything by Upper Deck.
1991 Upper Deck Jose Lind
Best Narratives
1955 Bowman Baseball.
1955 Bowman Vern Law
Best Non-Use of the Word “Defenseman”
1990-91 Pro Set Hockey for using terms like rugged blue liners, crafty blue liners, veteran blue liners, and bruising blue liners.
Best Bios
1961 Fleer Football.
1961 Fleer Gene Lipscomb
Word Card Back Idea
Puzzles.
Worst Use of Stats
Classic.
Best Quote
1990 Score Football Johnny Johnson.
1990 Score Johnny Johnson
Best Trivia
1975 Topps Carlton Fisk.
1975 Topps Carlton Fisk
Best Prophecy
1958 Topps Sandy Koufax.
1958 Topps Sandy Koufax
Best Cartoon
1971 Topps Football Spider Lockhart.
1971 Topps Spider Lockhart
Best Overused Bio Material
He challenged readers to find a Joe Nuxhall card that didn’t say he was the youngest player in the majors.
Best Obscure Information
1990 Pro Set Football Chris Singleton.
1990 Pro Set Chris Singleton
Worst Use of Stats
1971 Topps Football Charlie Krueger.
1971 Topps CHarlie Krueger
Best Hobby
1958 Topps Stan Lopata.
1958 Topps Stan Lopata
Best Expansion of Standard Height, Weight
1963 Topps Dick Radatz.
1963 Topps Dick Radatz
Best Culinary Card
1974-75 Topps Basketball Louis Dampier.
1974 Topps Louie Dampier
Best We’ll Find Something Nice To Say About This Spud If It Kills Us
Here’s an incredible piece I ran across in a 2008 auction catalog that I’m desperate to find more information on (and add to the hobby library): a 1957/58 Kanh’s Wieners Salesman’s Sample New Customer Campaign Brochure!
First, Kahn’s series of basketball cards were released between 1957 and 1965 and are one of the few basketball food issues of the era, so they’re pretty rare, particularly in excellent condition (since they were packaged with hot dogs).
Kahn’s was a Cincinnati-based meat processing and distribution company (now owned by Tyson Foods), so for their first release in 1957, all 11 cards in the set were Cincinnati Royals players.
Based on the brochure’s cover, it looks like Kahn’s provided this album to help out the company’s salespeople; Mastro highlighted that fact in the lot’s description:
Long the fare at Cincinnati sporting events, Kahn’s Wieners are as much a Queen City institution as Pete Rose, Johnny Bench and Boomer Esiason. Offered here is a decidedly scarce and unique item: a Kahn’s Wieners 1958 salesman’s sample brochure containing four sample cards Maurice Stokes, Jack Twyman, Dave Piontek, and George King. This 8-1/2″ x 11″ twen-ty-page booklet is secured at the spine by three staples and reads as a “how-to” guide for the company’s salespersons. Entitled “New Customer Campaign,” the guide stresses the importance of new customers and offers detailed advice on how to handle various types of potential buyers including the “stone faced type,” ” the agreeable type” and the “prejudiced type.” The guide also details “promotional help” in the form of Cincinnati Royals basketball photo cards (to be placed in each one-pound package of “The Wiener the World Awaited”) with tips for budding players on the reverse. The booklet displays EX/MT condition. The approximately 3-1/4″ x 4″ cards are about EX/MT in frontal appearance (sharp corners but with adhesive show-through) and are firmly secured to the pages.
This photo of the cards was included in the catalog.
Please get in touch with me if you have any more pictures or info about this brochure.
There was quite a buzz across the hobby, particularly the unopened community when in April 2023, Mile High Card Co. sold the following PSA 7-graded 1957 Topps basketball pack for nearly $128k.
In their auction description, MHCC wrote, “Topps learned their lesson when they overproduced the 1952 Topps baseball series, sending cases of unwanted product to a watery grave. They were much more cost-conscious when they rolled out their inaugural basketball series and packs such as the one featured here are far more scarce.”
However, the underproduction of the 1957 Topps basketball set is a bit of a hobby misconception. In September 2015, Sports Collectors Daily shared that Topps Had Lots of Unsold 1957-58 Basketball. They included the following article from the spring of 1961, which says that Topps had 10M cards from the set left unsold; that’s like 70k boxes!
So, the 1957 Topps basketball packs aren’t scarce from under-printing; they’re scarce because no one wanted them, and Topps appears to have disposed of the leftovers. That disposal and the resurgence of vintage basketball and unopened collecting have skyrocketed the demand for 1957 Topps basketball packs.
You see, the MHCC sale wasn’t some high-priced one-off outlier; shortly after that, in November 2023, BBCE auctions sold another 1957 Topps basketball PSA 7-graded wax pack for almost $92k.
Now, from a population (supply) perspective, PSA has only encapsulated nine of these packs (three 6s, four 7s, two 8s), and there are a bunch still in GAI holders, but likely not even an entire box worth across both companies.
However, some Facebook Vintage Wax and Packs Group collectors said the MHCC pack was probably part of a late 90s/early 2000s find. They thought they started selling for prices in the mid-teens (~$15k), that there were around 27 of them that GAI mostly slabbed as 7s/7.5s, and that the $128k pack was probably a cross from that find.
That timing seems to align with this lot of 6 GAI-graded 1957/58 Topps basketball packs that Mastro offered for sale in August 2004.
The packs’ grades included: GAI NM-MT 8: 2 packs, GAI NM+ 7.5: 3 packs, and GAI NM 7: 1 pack.
Update: 2 September 2024. After reading this post, a collector reached out and told me he and some friends bought the Mastro lot of 6 packs for ~$25k; they split four and sold two. Two of the guys he split them with sold theirs years ago. Another guy kept his GAI 7.5 and crossed it to a PSA 6 pack years ago, and he still owns one of the GAI 8 packs.
The same catalog had another lot for a single GAI 8-graded pack with a minimum bid of $1k.
Update: 8 September 2024. Mastro also included the following collection of five GAI-graded 1957 Topps basketball packs in their December 2004 Sports Auction of Distinction. One was a GAI NM-MT 8, and four were GAI NM+ 7.5s.
The recent ~$100k price point for these packs is a massive increase from other confirmed pack sales I’ve tracked down.
For example, Lelands sold this GAI 7.5 example for $3,352 in June 2005.
Memory Lane Inc. has two sales in its archives; the first is a GAI 8, which sold for $4,353 in December 2006.
And the second, more recently, is this GAI 6.5, which sold for just under $27k in December 2021.
That December 2021 Memory Lane 1957 Topps basketball pack appears to be the same one I grabbed a screenshot of back in August 2020 from eBay.
You can see that the owner was asking $33k (plus $4.95 shipping). Many of us thought the price was a little high then; at the time, yes, but not two years later!
The next example of a 1957 Topps basketball pack that I found was, again, from MHCC; they sold this GAI 7.5 example for just under $20k in March of 2018.
Update: 16 September 2024. BBCE Auctions sold the following PSA-7 graded 1957 Topps basketball wax pack this morning for just under $69k.
Here’s a summary of the progression of wax pack sales:
June 2005: GAI 7.5, Lelands, $3,352
December 2006: GAI 8, Memory Lane Inc., $4,353
March 2018; GAI 7.5, Mile High Card Co., $20k
December 2021: GAI 6.5, Memory Lane Inc., $27k
April 2023: PSA 7, Mile High Card Co., $128k
November 2023: PSA 7, BBCE Auctions, $92k
September 2024: PSA 7, BBCE Auctions, $69k
If you have any other information about 1957 Topps basketball wax pack sales, please get in touch with me!
This advertisement from Trading Cards magazine in February 1992 is pretty darn interesting for its listing of “older” Fleer and Topps basketball sets. What item would you most like to time travel back for?
When looking at this, I had to step back from the fact that the company behind this ad is called National Sportscard “Investments” and that 1989 Fleer in 1992 was considered “older.” That is three years, but 1961 Fleer basketball would be an “older” set to me.
Anywho, here are some “nostalgic” prices that stood out:
1986 Fleer basketball set w/ stickers for $799.95
1986 Fleer basketball Michael Jordan Mint card for $399.95
Here’s some unopened hobby history from the 11th Annual National Sports Collectors Convention Official Program, including a photo of three 1986 Fleer basketball wax cases!
I shared the pictures on the Facebook Vintage Wax and Packs group, and one collector noted that “$160 seems cheap for a 1986 Donruss box in 1990. Canseco was still $100+ and McGriff and Fielder rookies were $20-25 each.”
And while that’s interesting, another collector highlighted the picture with the early Fleer basketball cases.
The picture isn’t very detailed, but it looks like three 1986 Fleer basketball cases are on the bottom of the stack, with three 1988 Fleer basketball cases sitting on top.
The dealer threw me off a bit at first since, just above the picture, he said they would have a limited amount of 1986-7 Fleer Basketball and 1987-8 Fleer basketball wax boxes available at the show. FYI, the 1987 Fleer basketball print run was smaller than the company’s inaugural print in 1986.
The 1987 Fleer basketball case is white with a basketball outline on it and I don’t see the distinct design in the stacks of cases.
And if you’d like to add this article to your Hobby Library, here’s the 11th NSCC Official Program cover for reference.
1986 Fleer basketball cards have become some of the hobby’s most popular collectibles, driven by Michael Jordan’s iconic card #57.
But many people don’t realize that the 1986 Fleer basketball set was a bit of a dud on release and was treated as “junk wax” for its first few years. Because of this, many deduce, the inferred evidence supports, and some conversations lead us to conclude that Fleer printed the 1987 basketball cards in far lower numbers than the 1986 cards. In the following paragraphs, I’ll share the current thoughts in the hobby about 1986 and 1987 Fleer basketball print runs.
Let me start by saying that all I’m trying to do is piece together some hobby history; Fleer never released print run information directly. No one documented this sort of information, and the people who worked for Fleer or other card companies weren’t necessarily collectors who saved this data; it was just a job for a lot of people.
Earlier in the decade, in 1981, Topps stopped making basketball cards because they were so unpopular, and boxes of Fleer’s 1986 release didn’t sell well either, often not even going for $10 at retail locations, despite being sold directly to dealers for $9 ($108/case).
A collector on a forum noted that a shop owner offered him the 10 1986 Fleer basketball boxes collecting dust on his shelf for $5/box. And I’m told that Fleer also offered full-value refunds for unsold cases. Other collectors and dealers stated you could get them inexpensively in high supply at shows over the next few years.
Reed Kasaoka said that in the late 1990s, a Fleer executive told him that they printed 250k of each card in the 1986 Fleer set (~6400 cases), but based on really disappointing sales numbers, they cut the production rate in half for the 1987 set. And most dealers from this time believe something similar.
1986 Fleer Basketball Wax Case
Additionally, PSA’s population report is a solid guide as there have been nearly 5x as many 1986 Fleer as 1987 Fleer cards graded. Of course, some of that disparity is based on value after grading, but that’s a huge difference. Plus, at times over the past few years, high-grade 1987 Fleer commons have commanded >$100 prices (when you could grade these cards for $6/each).
In an article about the 1987 Fleer set, Steve Taft noted that there always seemed to be more 1986 Fleer around. One of the set registry collectors agreed, saying that for every box of 1987 Fleer, he saw a lot more 1986s for sale. I also see a lot more 1986 Fleer cards and boxes for sale than 1987 Fleer. A while ago, I searched for “1986 Fleer Basketball” (with some filtering) on eBay, and it returned almost 14k items, while a search for “1987 Fleer Basketball” returned under 8k items – knowing there is some overlap based on people writing “1986/87” in the title.
I don’t think the ‘people are hoarding Fleer product’ argument holds much water here. The hobby, as a whole, was booming by 1986, and there have been a lot of times when the 1986 set was pushing higher in price that would have induced people to sell (Beckett’s first guide, the Bulls championships, Jordan’s retirements, and comebacks, etc.). If a collector had the wherewithal to hoard 1986 Fleer, they probably would have saved some 1987 Fleer, too.
1987 Fleer Basketball Wax Case
In the end, we won’t ever really know how many of each set Fleer printed or how many were returned, thrown out, or saved. However, the stories from dealers and collectors support the notion that Fleer made a lot fewer 1987 basketball cards than 1986. The print run also tells us that the popularity of the 1986 set is primarily demand-driven (no surprise, Jordan is the GOAT). We also shouldn’t be as surprised with 1987 Fleer basketball’s ascending prices over the past few years since they’re more supply-limited.
If you’ve heard stories about the 1986 or 1987 Fleer basketball print runs, please share them in the comments.
Back in 2011, at the National Sports Collectors Convention in Chicago, IL, Topps held an auction exclusively for VIP ticket holders on Wednesday, August 3, at 2:30 PM. It featured “10 magnificent TOPPS items direct from the Vault!” In this article, I’ll share the paragraphs describing the lots exactly as Topps advertised them on the National’s website leading into the show.
1957-58 Topps Basketball Card Bill Russell Cancelled Check
1957-58 Topps Basketball Card Bill Russell Cancelled Check – Topps Vault Auction
Direct from Topps’ legendary vault comes Hall of Famer Bill Russell’s very first Topps basketball card canceled paycheck. Mr. Russell was the key card in the celebrated 1957-1958 Topps basketball card set. The 1957-58 Topps basketball card set was the first basketball card set issued by Topps and is the most important of the three major basketball sets issued prior to 1969 (the other two are Bowman’s 1948 set and Fleer’s 1961 set). The reverse is endorsed by Mr. Russell in bold black ink. Overall condition is very-good-plus. PSA/DNA Certified Authentic. A Topps Vault certificate of authenticity accompanies this one-of-a-kind piece of Topps hoops history.
1968 Topps Final Baseball Card Color Transparency – 1968 Nolan Ryan Rookie Card
1968 Topps Final Baseball Card Color Transparency – Topps Vault Auction
For each baseball card created by Topps, there exists one color transparency used as the original artwork from which the proof sheets were made. Offered here is a unique opportunity to own the only artwork used to create the 1968 Topps Nolan Ryan Rookie Card. This original color transparency was trimmed down in the production process in order to fit into the duel-player Topps Rookie Card design. Nolan Ryan has long been regarded as one of the most popular and sought after names in the hobby which makes this transparency one of the most unique items a card collector could possess. Transparency measures approx. 1 1/4″ X 1 1/2″ in size and is in its original state. The original hand-inscribed Topps file envelope is included. Lot is accompanied by a Topps Vault certificate of authenticity.
The bidding on this item was reported as fierce and ended at $3500. The Ryan Transparency had been listed for sale on eBay for a long time, apparently by the original buyer, for $89,995. Here are a few more items they have shared for the item.
1968 Topps Final Baseball Card Color Transparency – eBay Front
1968 Topps Final Baseball Card Color Transparency – eBay Reverse
1968 Topps Final Baseball Card Color Transparency – eBay COA
1968 Topps Final Baseball Card Color Transparency – eBay Evenlope Side 1
1968 Topps Final Baseball Card Color Transparency – eBay Evenlope Side 2
1977 Topps Uncut Proof Sheet with Rare Reggie Jackson Orioles Error Card
Every once in a while, a rather significant Topps error card will find its way to auction. This is one of those times. This incredible uncut proof sheet contains several error cards, most noteworthy, the 1977 Topps Reggie Jackson Orioles card. Printed early in the production process, this proof sheet contains Mr. October donning his 1976 Baltimore Orioles uniform. In subsequent proof printings, Mr. Jackson was outfitted in Yankees pinstripes. Barely a handful of these Reggie error cards has ever surfaced making it one of the most important Topps boo-boos in history. Other slips include Don Baylor in an A’s uniform, Dave Duncan (Orioles), Steve Stone (Cubs), Wayne Garland (Orioles), Gene Tenace (A’s), Pat Kelly (White Sox), Gary Matthews (Giants) and Rollie Fingers (A’s). Proof sheets are made by the engraver, usually from the final set of separations. Proofs show what the product will look like when it is printed. Topps staffers use them to check color and registration. Proofreaders will also check them for content. This extraordinary find is professionally matted and framed and is accompanied by a Topps Vault certificate of authenticity.
More recently, the Oriole’s Jackson cards have sold for almost $60k, so while the $10k price for this sheet was considered a lot at the time, in retrospect, it was a steal!
1987 Topps/Nestles Baseball Card Set – Mickey Mantle Signed Agreement
1987 Topps/Nestles Baseball Card Set – Mickey Mantle Signed Agreement – Topps Vault Auction
The 33-card 1987 Nestle set features players from the golden era as well as the games modern era. The biggest of these baseball greats were the late Mickey Mantle and Babe Ruth. The 1987 Nestle set was produced in conjunction with Topps and was offered inside specially marked six-packs of select Nestle candy bars. In order to include retired players in the set, Topps entered into an agreement with each individual athlete or the estate. Offered here is the original hand-signed agreement between Topps and Mickey Mantle himself. Original 8 1/2″ X 11″ archival document comes professionally matted and framed and features a bold blue ink signature. Lot is accompanied by a Topps Vault certificate of authenticity.
Here’s an example of a hand-cut Mantle 1987 Nestle set.
1987 Nestle #17 Mickey Mantle
1979-80 Topps Hockey Uncut Proof Sheet – Wayne Gretzky Rookie Card
1979-80 Topps Hockey Uncut Proof Sheet – Topps Vault Auction
Wayne Gretzky is regarded as the greatest hockey player ever and his 1979-1980 Topps Rookie Card is one of the pre-eminent trading cards ever printed. Featured here is a blank back production sheet containing the “Great One’s” very first bubble gum card. Original proof sheet is professionally matted and framed (26″ X 32-1/2″) and overall is in near-mint condition. Proof sheets are made by the engraver, usually from the final set of separations. Proofs show what the product will look like when it is printed. Topps staffers use them to check color and registration. Proofreaders will also check them for content. Lot is accompanied by a Topps Vault certificate of authenticity.
While not a proof sheet, a 1979 Topps Hockey sheet with the Gretzky rookie card was listed on eBay for ~$5k a year or two ago.
1979 Topps Hockey Uncut Sheet
1980 Topps/Pepsi Unissued Two-sided Final Uncut Sheet
The unique 1980 Topps-produced Pepsi baseball card set features many of the era”s greatest diamond stars. In fact, half of the ballplayers incorporated into this 22-card set are enshrined in the hallowed halls of Cooperstown. This prized Topps relic comes professionally matted and framed (12 3/4″ X 33″) and is in tip-top condition. The reverse side of the sheet is also viewable. Some of the more notable subjects include; Rod Carew, Robin Yount, Paul Molitor, Reggie Jackson, George Brett, Mike Schmidt, Jim Palmer, Dave Winfield and Steve Carlton. This is the first and only time this seldom-seen and un-catalogued Topps baseball product will be offered in uncut sheet form. Lot is accompanied by a Topps Vault certificate of authenticity.
1968 Topps Uncut Proof Sheet Nolan Ryan Rookie Card
Rare 1968 Topps uncut 44-card uncut blank-back proof sheet. Direct from the Topps Vault archives, this blank back proof sheet measures 21″ X 28″ and overall, is in excellent-plus condition. What makes this cherished Topps production item so special is that it is not crafted from the usual cardboard stock but rather a vinyl-like material. Proof sheets are made by the engraver, usually from the final set of separations. Proofs show what the product will look like when it is printed. Topps staffers use them to check color and registration. Proofreaders will also check them for content. The principal card featured on this highly sought-after piece is the Nolan Ryan Rookie Card. Also included are the 1968 Topps cards of Hank Aaron, Tony Perez, Joe Morgan and the late Elston Howard among others. For instant viewing pleasure, this lot is professionally matted and framed. A Topps Vault certificate of authenticity is included. *This lot will be framed.”
Memory Lane Inc. sold a sheet matching this description in their Spring 2013 auction for $1583. REA has also sold blank-backed vinyl-like sheets but unframed in a few past auctions; one sold for $1778 in the fall of 2013, and another sold for $2160 in the spring of 2017.
Framed 1968 Topps Uncut Proof Sheet
1957 Topps Basketball Card Set – Bill Russell Signed Agreement
1957 Topps Basketball Card Set – Bill Russell Signed Agreement – Topps Vault Auction
Direct from Topps’ legendary vault, this auction lot features Bill Russell’s Rookie basketball card contract. The 1957-1958 Topps basketball card set was the very first basketball card set issued by Topps and remains today the greatest of all Topps basketball card sets. Original hand-signed document measures 8 1/2″ X 11″ in size and overall, is in near-excellent condition. Contract is signed and dated by Mr. Russell as well as Topps’ Sy Berger. This extraordinary slice of Topps history is professionally matted and framed for your immediate viewing pleasure. A Topps Vault certificate of authenticity accompanies this Topps archival relic.
1974 Topps Test Issue The Six Million Dollar Man Unopened Box
1974 Topps Test Issue The Six Million Dollar Man Unopened Box – Topps Vault Auction
1974 Topps “The Six Million Dollar Man” Full 36-Count Wax Pack Box. This seldom-seen Test Issue wax pack full box originates directly from the Topps Vault archives. The plain white Test box contains 36 firmly sealed packs. Each pack contains seven cards and a slab of bubble gum. The original plain white box is in top-flight condition. Topps failed to get the U.S. rights to this 1970’s pop culture television series. After its limited test run, a small quantity of the remaining Test boxes was sent to the UK for distribution. This rare pack box was unearthed during a recent visit to the Topps warehouse and now becomes one of only a handful of Topps Six Million Dollar Man full wax pack boxes ever offered for sale. A rare find indeed! A certificate of authenticity accompanies this spectacular auction lot.
I saw a few GAI-graded packs sell for a little over $200 a few years ago, and a few PSA-graded packs have been listed for sale on eBay over the years. One of them had the words “Topps Vault Collection” written on the flip and was listed for $1429.
1974 Topps The Six Million Dollar Man PSA Pack
1985 Topps Garbage Pail Kids Series One Uncut Sheet
With its madcap gross-out humor, Topps Garbage Pail Kids stickers took the country by storm in 1985. Kids were plastering the hip gross stickers everywhere. Seldom offered, this stunning 132-sticker full sheet measures a stout 28 1/2″ X 43″ and overall, is in excellent-plus-plus condition. Sheet shows only the usual wear associated with uncut sticker-stock sheets of this size including very-very-very mild surface and edge wear. This colossal collectible is suitable for framing and much, much more! Each of the 132 finished stickers is scored. Sheet contains two complete “B” Series’ and one complete “A” series sticker sets, plus a few doubles. Sheet code is 4-494-05-01-5. A Topps Vault certificate of authenticity accompanies this fabulous pop-culture collectible.
The only item I don’t have an original photo of is this Garbage Pail Kids sheet. However, a sheet with the same serial number was listed on eBay for $5400 a while ago.
Garbage Pail Kids Series One Uncut Sheet
Also, the Six Million Dollar Man box and the Garage Pail Kids Uncut Sheet were announced as the final two auction items a few weeks after the first eight items were.
While this auction didn’t have the breadth of Guernsey’s Topps Auction from 1989, its depth was incredible. Happy collecting!
