Christie’s offered this extremely scarce 1941 Play Ball paper sheet of twelve cards in their October 1993 catalog. It was expected to sell for $750-$1,000.
With cardboard being a critical commodity leading up to the US involvement in World War II, Play Ball issued a 24-card paper version of their 1941 baseball set. The “cards” were issued in two 12-card sheets. A scarce test issue to begin with, these cards were more fragile than their cardboard counterparts, which has made them increasingly difficult to find.
In the lot’s description, Christie’s wrote that in 1941, Gum Inc. produced two paper proof sheets. The lot pictured above had twelve cards, numbered 1 to 12, printed on thin paper stock. This one was described as being in near-mint condition.
Heritage Auctions sold another copy of the same paper uncut sheet for $720 in May 2019.
And in August 2023, Huggins and Scott offered both sheets, but the current/final price shows “0.00” after opening at $500, so perhaps it got pulled.
Mastro offered a complete set of 96 1934 Goudey cards in their November 2000 auction. That’s a cool enough set on its own, but what set the lot apart was the inclusion of the two albums Goudey produced to house the 1934 production.
The lot’s description started with a description of the set, which included 69 graded examples and two PSA 9s (#56 and #66). But to me, the albums were the lot’s crown jewel, and the auction house included quite a description of them:
Not widely known is that Goudey produced two albums to accommodate their 1934 production. They were created with the tradional colors of dark blue for the National League and red for the American League. (This is contrary to the colors reported in the 2000 edition of the S.C.D. baseball annual.) For the sake of simplicity, the album pages afford 10 designated spaces for cards per team, plus an introductory section for the league’s respective All-Star selections. All this was well-engineered as the 96 card production represented the 16 teams in excellent distribution. For each album, any open page represented one team, and the teams are sequenced in each according to their league standing from 1933. For good measure, each team’s vital statistics are profiled in an orderly format. A little secret is divulged in their pages however. The All-Star selection in each reports the game’s score for the 1934 showcase. Lead time to produce the albums the albums following the July 10th All-Star Game is tantamount to their late season appearances very likely with the sparsely distributed high numbers only. This is further supported by a one-page entry in both albums itemizing the 12 baseball quizes appearing on the last series card numbers 73 through 4. And, of course, the albums invite the reader to find the answer on cards 85 through 96. As for their condition, we may forgive the mild rusting of the staples especially on the strength of their immaculate condition otherwise. The National League album is slightly faded around the perimeter of the front cover which is mentioned here only for the benefit of accuracy. Both albums are unhandled; their pages firmly intact, and without blemish. The accomplishment of a complete set of ’34 Goudey is a mighty task in itself, but now, and here, is the opportunity to take this issue to its highest level one that includes both of its very rare albums.
The minimum bid was $9,000.
I’ve only found a few “recent” sales. REA sold this faded pair for $1,035 in the spring of 2004.
REA added that the “Albums were available by mail in exchange for a very expensive 50 wrappers each, and, according to advertising materials, some store owners also gave an album as a special prize to the youngster who bought the very last pack of 1934 Goudey baseball cards to finish the store’s display box.”
Heritage sold the following National League album for $210 in November 2021 and an internally damaged pair for $286.80 in May 2014.
Hopefully, the next time a pair comes to market, I’ll have enough money to afford them because, in 2024 or beyond, I suspect they’ll go for well over $1k.
Here’s a really cool item from Mastro’s Classic Collector Auction in June 2006: a 1947-66 Exhibit Baseball unopened partial cello box of 25 packs.
The catalog didn’t include any lot descriptions, but the pack on the right has Ernie Banks’s Bat on Should card on top (he also has a portrait variation), and the pack on the left shows Gil Hodges.
Also, while these arcade cards historically were meant for vending machines, Adam S. Warshaw, in his book Exhibit and Related Arcade Sports Cards, wrote that for a short time in the 1960s, ESCO tried to sell cards in cello packs, noting that the unopened materials are worth far more than the cards inside them.
The box shows that ESCO also had cello boxes with T.V. Cowboys, Jet Planes, Recording Artists, and Sport Cars.
Also, ESCO may have distributed these boxes with paper promos. Lelands sold a nearly complete cello box (28 packs) in December 2005 for $2,289, which included a “Jumbo Baseball Trading Cards” example.
One of my favorite things from back issues of The Trader Speaks is seeing all the game’s greats who were regular signers at card shows. Brooklyn’s second Baseball Card And Sports Memorabilia Show had Cal Abrams, Gene Hermanski, and Billy Loes!
The advertisement was printed in the January 1980 issue to promote the March 1980 show.
Cal Abrams represented a lot of his buddies via a company named Cal Abrams Sports Inc. Abrams, Hermanski, and Loes all played for the Dodgers together. Cal Abrams played for the Brooklyn Dodgers from 1949-1952, Hermanski played for them in 1943 and from 1943-1951, and Billy Loes was a Dodger in 1950 and from 1952-1956.
The Trader Speaks printed the following advertisement, a month earlier than the one pictured above, in December 1979.
You can see that the company also represented Clem Labine, Stan Lopata, Willard Marshall, Frank Thomas, Joe Pignatano, Carl Erskine, Sal Yvars, and Ken Raffensberger.
Tony Galovich wrote the following three-page article about “investing” in unopened card packs and boxes for the June 1992 issue of Alan Kaye’s Sports Cards News & Price Guides; it brought about a lot of conversation on Facebook, so I thought I’d share it here too.
You can see that he highlighted some interesting history:
A 1953 Topps five-cent baseball wax pack sale for $11k in the summer of 1991.
A 1954 Topps cello pack with Hank Aaron showing that sold for $25k in the fall of 1991.
A 1934 Goudey wax pack with Jimmie Foxx on the bottom that sold for $20k in 1992.
All the 1952 Topps baseball wax packs emerging; including a find of around 800 in Seattle in 1991. He said dealers were paying $5k each for them and that someone had just opened a complete box
The find of an entire case of 1953 Topps five-cent packs (Canadian variation) a few years earlier.
The sale of a 1951 Bowman one-cent wax pack for $1,500 “recently.”
The price appreciation of 1961 Topps rack packs going from $600 a few years earlier to $1,500 in 1992.
A 1967 Topps high-number case selling for >$70,000 and the find of 1961 and 1962 cases.
The sale of a 1952 Topps high number case eight years earlier for over $200k.
He shared market prices for the following football products: 1959 Topps vending box-$2,200, 1957 five-cent wax pack-$550, 1964 Philadelphia rack pack-$450, 1984 USFL set case-$30k, 1972 high number wax box-$3,600, 1960 Fleer wax pack-$250, and 1966 Topps wax pack-$325.
From a basketball side he said that 1957 Topps packs were selling for $1k+ and that he heard of a vending case sale in 1991. He also said 1961 Fleer packs were fetching $500+. Also, 1969 Topps boxes were worth >$5k, with packs being >$500. In 1986, Fleer basketball cases were worth $30k, with the rarer 1987 cases bringing $10k.
Galovich also talked about how scarce hockey unopened products already were in 1992.
As I wrote in the intro, I shared the article on the Facebook “Vintage Wacks and Packs” group, and it prompted some interesting comments:
One collector asked if the 1952 case was the Mr. Mint case, but that one was for cards from a case. However, another collector mentioned that he knew who sold that case and who bought it and that it sold for $450k, not $200k. Also, that year, NrMt-Mt ’52 Mantles dropped to $675.
Another collector mentioned that he’d been collecting since 1970 and had never heard of the ’52 case but had remembered the ’67 case. He also saw first-hand, around 1983, an unopened high series case of 63s.
The person who sold the 1954 cello pack with Hank Aaron on top commented that a large horde of Topps high-number boxes was found and sold at the KC show in 1980 between 1962 and 1967 by a retired Topps sales guy.
One of the group admins made a note of “the reference to the 1975 cello with Brett on top and Yount on back, BOTH of which just happened to be faced out (a known trademark for a certain someone who was active during that time), illustrates just how long ago star pack were being fabricated.” I suppose I need to republish my old articles about 1975 Topps pack collation.
I published an article the other day about the 1939 Play Ball baseball set, emphasizing the three Ted Williams Rookie Cards. I thought I would do something similar in my analysis of the 1956 Topps White and Gray back cards by focusing on the Mickey Mantle cards (the last Mantle card to use artwork instead of photographs).
1956 Topps #135 Mickey Mantle Gray Back – Front
1956 Topps #135 Mickey Mantle Gray Back – Reverse
First, some 1956 Topps baseball basics. 1956 marked the beginning of the Topps monopoly as they had just purchased Bowman. So, while 1954 and 1955 Topps didn’t have Mickey Mantle cards since he was signed exclusively with Bowman, he was back in the Topps lineup in 1956 (along with many other players).
The 1956 Topps set has 340 numbered cards and two unnumbered checklists, marking the first year that checklists (and team cards) appeared in a set. The set came out in four series: series one is cards 1-100, series two is 101-180, series three is 181-260, and series four is cards 261-340. Also, the cards measure 3-3/4’’x 2-5/8″ and were the last oversized cards.
While the fronts of the cards have the same design format, what’s most interesting to me about the 1956 Topps baseball set are the printing variations due to the card stock Topps used; cards 1-180 have either white or gray backs, while the last 160 cards all have gray backs. More specifically, cards 1-100 have more white backs, while the second series, 101-180, has more gray-back examples.
1956 Topps #33 Roberto Clemente – Gray Back
1956 Topps #33 Roberto Clemente – White Back
Some collectors don’t think the back color impacts prices much, but the white-backed series two cards definitely carry a premium, and some 1956 collectors have argued the series one gray backs have a 10% premium over white backs. Unfortunately, PSA only started differentiating the back around October 2008, so the pop report on the gray vs. white backs isn’t super accurate in guiding our analysis.
1956 Topps #130 Willie Mays – Gray Back
1956 Topps #130 Willie Mays – White Back
I read a write-up from a collector with three fully graded 1956 Topps sets. He said that for cards 1-100, the white backs are much more common (4 or 5:1) but have a negligible premium since there are still so many gray backs (Topps always seemed to print more first series cards across all their sets as baseball cards were hot when they first hit the market in the spring). However, for cards 101-180, he said the gray backs are significantly more common (12 to 15:1), so the white backs carry a hefty premium, especially at higher grades (PSA 7+) since the white-backed cards seem to be more brittle, too. Another collector added that the white backs have at least a 50% premium and that putting together an all-white back run in decent condition would be almost impossible today.
You may already have gathered that Mikey Mantle’s card (#135) happens to fall in the second series. While I mentioned that PSA’s population report won’t ever be completely accurate, with the high prices that Mantle cards command, it behooves a collector with a white back card to get the card re-slabbed with the correct designation.
The following table shows that PSA has graded over 9,500 1956 Topps Mickey Mantle cards (as of October 16th, 2024), with about a 9.5:1 ratio of gray vs. white-backed cards. Also, the average gray-back grade looks to be between four and five, while the average white-back grade appears to be closer to three.
PSA’s 1956 Topps Mickey Population Table
It’s tough to compare high-grade prices since so few exist and so few move publicly around the market. However, the white backs sell for more than the gray backs when you find examples from similar periods; here’s a summary of PSA 5-10 sales.
1956 Topps #135 Mickey Mantle Gray Back Sales
PSA 10: $360k in May 2017
PSA 9: $148.7k in Jan 2022, $137k in Oct 2021, $150k in Oct 2021, and $175k in August 2021
PSA 8: $19k in Oct 2024, $19.6k in Aug 2024, and $15.9k in Feb 2024
PSA 7: $5.8k in Aug 2024, $5.7k in July 2024, and $5.8k in May 2024
PSA 6: $4.2k in Oct 2024, $3.5k in Sept 2024, and $4.2k in Sept 2024
PSA 5: $2.5k in Oct 2024, $2.8k in Sept 2024, and $3.2k in Aug 2024
1956 Topps #135 Mickey Mantle Gray Back – Front
1956 Topps #135 Mickey Mantle Gray Back – Reverse
1956 Topps #135 Mickey Mantle White Back Sales
PSA 10: No sales
PSA 9: None Exist
PSA 8: $20.2k in Sept 2017
PSA 7: $19.8k in Apr 2022 and $3.4k in Aug 2018
PSA 6: $5k in Aug 2024, $5.2k in Mar 2022, $3.5k in Oct 2020
PSA 5: $2.8k in Aug 2024, $3.3k in Aug 2024, and $2.5k in May 2024
1956 Topps #135 Mickey Mantle White Back – Front
1956 Topps #135 Mickey Mantle White Back – Reverse
If you’re a 1956 Topps baseball collector looking to complete a master set, I wish you the best of luck, particularly in getting those second-series white-backed cards; happy collecting!
While I focus this blog on post-war cards, I also write about pre-war cards from time to time and collect them. So, I thought looking at one of the last pre-war issues, the 1939 Play Ball set (WW2 officially started on September 1, 1939), would be interesting. In trying to find an interesting niche in the set to write about and tie together its composition, the iconic Ted Williams rookie card (#92) and its three variations stood out. The Williams rookie is a “big deal”; for example, Joe Orlando included the 1939 Play Ball Williams in his list of the Top 250 sports cards in the hobby.
The three 1939 Play Ball #92 Ted Williams variations are the reverse with his name in mixed case letters, the reverse with his name in all uppercase letters, and the stamped sample copy used to drum up interest in the set.
1939 Play Ball #92 Ted Williams – Mixed Letters
1939 Play Ball #92 Ted Williams – Uppercase Letters
1939 Play Ball #92 Ted Williams – Sample
The sample cards were distributed (no one recalls the exact distribution method, but one guess is that Gum Inc. inserted them in packs of other products) a few months before the release of the 1939 Play Ball set to get orders and estimate how many the company should print. The entire low-number series of the set (cards 1-115), with names in all upper case letters on the back, have samples. We know this because Goldin auctioned off a complete set of samples in October 2013. The number made and that have survived is incredibly small, so sample cards command huge premiums.
Each sample’s stamp reads, “FREE SAMPLE CARD GET YOUR PICTURES OF LEADING BASEBALL PLAYERS THREE PICTURE CARDS PACKED IN EACH PACKAGE OF “PLAY BALL AMERICA” BUBBLE GUM AT YOUR CANDY STORE 1C”.
1939 Play Ball #92 Ted Williams – Sample
Looking at the population report for the 1939 Play Ball set, you can see that PSA has graded almost 1,300 (as of October 15th, 2024) regular Ted Williams cards (they don’t differentiate between all upper-case and mixed-letter backs), while they have only encapsulated nine sample cards.
1939 Play Ball Ted Williams PSA Population
For the Ted Williams card, PSA’s APR shows that a PSA 4 graded sample sold for almost $16k in July 2015, while the last regular PSA 4 sold for $6,216 in February 2024.
Now, when it comes to the other two non-sample versions of the Ted Williams back, the all-uppercase and mixed letter, while it appears that the mixed letter card is a bit rarer, they don’t really command a premium price right now. It’s believed that the mixed letter cards are rarer because Gum Inc. inserted them (mixed case low series cards) into their second series release (cards 116-162), which were short-printed (and generally sell for a premium over the low series). The second series was all printed with mixed case lettering on the back. Also, we know Gum Inc. printed the upper case cards first because 12 of the low series’ mixed case cards correct typos from their all upper case versions.
Now, as a hobby, we may be off a bit here, but folks have done a lot of research, and the overall makeup of a 1939 Play Ball set appears to break down as follows:
There are 161 cards in the set.
Cards 1-115 all have uppercase names and samples.
Cards 116-162 have mixed case names; card 126 was never issued.
Seventy-three cards from 1-115 were also printed with mixed case names, leaving 42 with only upper case backs.
While the bottom of the backs of the cards indicated a series of 250 pictures, only the two previously mentioned series were released. Presumably, Gum Inc. intended to print a third series covering cards 163-250.
While some hobbyists may consider the black-and-white fronts a little boring, it’s hard to argue about the significance of the set’s key card, the Ted Williams rookie card. That specific card is now one of the most important in the vintage card market. So adding any of the three variations (regardless of perceived scarcity between the upper case and mixed case copies) to a collection is a big deal if you can afford it. Happy collecting!
