1952 Topps Baseball High Numbers Advertising Insert

The following rare 1952 Topps baseball high numbers two-color advertising promo was designed to be inserted in cases and later displayed at points of sale, but few have survived. This example is from the November 2000 Mastro Fine Sports Auction catalog.

At the time, they wrote that the 7” x 11-1/2” window display piece was one of two known survivors. Other than the two folds across the sheet, as issued, they described the piece as being in Near Mint Condition.

In 2017, REA sold the following example, which looks different from Mastro’s, for $13,200.

REA wrote, “Extremely rare 1952 Topps advertising poster features images of a large wax pack near the center and a smaller head-shot image of Jackie Robinson (same used on his actual 1952 Topps card) in the lower-left corner. The text printed in red reads “New Series… just out! Over 400 Players.” To the left of the wax pack are the names of five major stars from the high-number series listed with a red star in front each one of their respective names. Listed are Jackie Robinson, Mickey Mantle, Roy Campanella, Bobby Thomson, and Pee Wee Reese. Along the bottom next to the small image of Robinson the text reads “Listen To The Jackie Robinson Show Every Saturday 9:30 A. M. WNBC.” The poster, designed to be inserted into cases and later displayed in candy-stores, announced to the world that the new baseball set was finally available. This poster has a Near Mint appearance with two natural vertical fold lines (as issued). Because of their intended use, it is understandable that few of these point-of-sale advertising displays have survived. We have seen fewer than five examples of this rare Topps poster over the past thirty-five years. A superb and extremely rare poster, which would be an outstanding companion piece to any complete 1952 Topps set or addition to any world-class advertising collection. The poster measures 11-1/4 x 6-1/4 inches and has also been matted and framed to dimensions of 18-1/4 x 13 inches.”

REA resold the same piece for $21,600 in the spring of 2019.

1953 Topps #244 Willie Mays Original Artwork

In July, I shared the original artwork used for Whitey Ford’s 1953 Topps baseball card; today, the details for Willie Mays.

Again, the original full-color paintings of Willie Mays, Mickey Mantle, Bob Feller, Jackie Robinson, and Roy Campanella’s 1953 Topps baseball cards were first made available to the hobby in Guernsey’s Topps Auction in 1989.

Here’s the section’s description in the catalog and the details for the 3 1/2″ x 5″ VG conditioned 1953 Willie Mays original color artwork. It sold for $80k (+10% Buyers Premium).

I’m curious if the owner of the original artwork has managed to pick up a copy of the original news photograph that inspired the piece. REA sold this circa 1951 PSA/DNA Type 1 example for $16,800 in the Spring of 2020.

And finally, here’s a fantastic example of the 1953 Topps #244 Willie Mays card.

1964 Topps Salesman’s Sample Featuring Mickey Mantle

This 1964 Topps Salesman’s Sample Ad Card featuring Mickey Mantle was auctioned off in August 2006.

It’s encapsulated as “authentic” by PSA and was used to drum up interest and give a sneak preview to dealers and collectors for the 1964 Topps Baseball series. The triptych (a picture or carving in three panels side by side) measures 7-9/16” x 3-1/2” with Mickey Mantle, Jim Davenport, and Boog Powell on the front. While the auction didn’t include a photo of the back, they described it as having information about the prospective series’ special features and insert products and also had a Mantle card back as a design example.

Heritage resold the same item in December 2020 for $7,200; they wrote, “One of the fuels that drove the Topps machine was the salesman sample. They featured three cards but had Topps sales propaganda or a sticker selling the set on the reverse. For their 1964 effort, they wisely picked baseball’s best in HoFer Mickey Mantle to promote the upcoming 587-card series. Mantle is joined by fellow major leaguers Jim Davenport and Boog Powell but it is Mantle’s card used for the reverse example.”

If you own any salesman samples, I’d love to chat with you about them for my research.

The R326 Goudey Flip Movies Set

Sotheby’s offered a set of 26 (plus the 2 DiMaggio variations) R326 Goudey Flip Movies booklets in its April 1994 auction, with an expected price of $3.5k—$4k; an aggressive ask since Tom Reid found a bunch of these in the late 80s, though this was the nicest copy.

They described the lot as a circa 1937 (today some folks say 1938, others 1937-1938) complete set of 26 plus the 2 “extremely rare” variations of Joe Dimaggio picturing brother Vince. They mentioned that Goudey mistakenly used Vince’s picture instead of Joe’s but quickly corrected it so few are seen around the hobby today. 

Each cover has a portrait and is either blue, black, or green. In the set, each player is represented twice in two parts. They also directly mentioned Tom Reid’s Find of thumb movies several years previously, but this was the finest set known to exist, mostly in mint condition.

I mentioned that the $3,500-$4,000 price range looked aggressive because Robert Edward Auctions re-sold what I think is the exact same set of Goudey flip movies in 2017 for just $1,560.

Here’s REA’s complete set description: 

Issued in 1937-1938 by Goudey Gum, and catalogued R326 in the ACC, this unusual set is printed as small booklets (2 x 3 inches) and was designed to be viewed as a flip book with each player featured in action either batting, throwing, or fielding. There are thirteen different players each produced in two booklets (part 1 and 2) to capture the whole in-action scene. The front cover of each booklet features a portrait image of the specific player and a brief biography of the player on the back cover. Offered is an exceptional high-grade and rarely offered complete 26-booklet set, plus two error variations (two Joe DiMaggio booklets picture an image of his brother Vince by mistake), for a total of twenty-eight booklets. This is the first complete set of this unusual issue that we have ever offered! Goudey selected the greatest stars of the day for inclusion in this unusual set. Rarely does a set have such a high concentration of major stars. More than half the players featured are members of the Hall of Fame (two booklets of each): Luke Appling, Joe DiMaggio, Bob Feller, Jimmy Foxx, Joe Medwick, Mel Ott, and Paul Waner. This is a tremendous set of R326 Goudey “Big League Baseball Movies,” clean and crisp across the board, and it should be stressed that all have an Excellent or better appearance. Most examples graded less than Ex have been downgraded due to very technical concerns, such as a very light crease or tiny tear. It is remarkable that the set has survived in such extraordinary condition. As made, five of the booklets do not have a staple binding it together. This is by far the finest set that we have ever seen, and it most likely originated from Tom Reid’s famous find of thumb movies back in the late 1980s. For years, this has been one of the most overlooked of all 1930s gum issues because grading companies simply did not have holders for this set, but that has very recently changed with the introduction of holders by Beckett that now allow for professional grading and encapsulation of this issue. This is an outstanding complete set (plus two variations) of this rare and condition-sensitive issue. Total: 28 booklets. Reserve $300. Estimate $1,000++.

The set’s price has crept up as the hobby has boomed over the past few years; I’ve seen one move for more than $3k in 2023. Also, I think if PSA or SGC started slabbing these, the set’s price would skyrocket. And, just because I used to have an unopened archive here on the site, here’s an R326 wrapper that Heritage sold for $90 in 2017.

1972 Puerto Rican Winter League Sticker Album And Complete Set

There isn’t much known about the 1972 Puerto Rican Winter League sticker set, but the albums and sets, which are ‘hobby library historically significant,’ still command a pretty penny when they pop up for sale. REA & eBay offered this one in their July 2000 catalog.

The complete set consists of 231 cards/stickers with a few composite subsets, including card #’s 198-206, which form a photo of Roberto Clemente. Just FYI, some collectors have questioned the set’s 1972 dating and suspect that it may have come out in early 1973; if you own a copy, let me know if there’s any copyright dating inside.

The league included a lot of Major Leaguers looking to brush up on their playing skills during the winter months, often Puerto Rican players and folks at the very beginning or end of their careers. Stars included in this set include Rich Gossage, Orlando Cepeda, Tony Perez, and Frank Robinson (as manager of Santurce), along with Felix Millan, Willie Montanez, Sixto Lezcano, Steve Rogers, Sandy Alomar, Manny Sanguillen, Richie Zisk, Jose Pagan, Elrod Hendricks, Juan Pizzaro, and Ron Cey. But the most significant card in this set is Mike Schimdt’s pre-rookie. REA sold this PSA 8.5 in their Spring 2019 auction for $1,320.

The set also includes a few famous game veterans, like Satchel Paige; they have their own section in the album.

The “Veteranos Famosos Del Baseball” scan above is from a complete album that Leland’s Auctions sold for $1,558.50 in November 2023. They explained that the album has 44 pages, including the covers, and measures 6.4” x 8.75”. All the stickers were “carefully” attached. Here are the front and back covers of Leland’s album.

Paying Through The Nose For A 1947 Tip-Top Bread Mike Tresh Card

I ran across this hilarious want ad in the April 1977 issue of The Trader Speaks from a collector looking for a 1947 Tip-Top Bread MIke Tresh card.

Bill Haber wrote that he had 162 different Tip-Tops. If you weren’t tracking, there are 163 cards in the regionally distributed set, so he was missing just one, hence his desire to “pay through the nose” for it.

After a quick online search, I only found a single example. This one was part of a lot of eight 1947 Tip-Top Bread A.L. and N.L. Chicago players. Heritage sold the lot for $74 in June 2009.

PSA has only graded three examples, including this one, which resides in the top-rated set on the registry.

1966 Topps Baseball Uncut Blank-Back Proof Sheet

Here’s a great item from the days of auction past: a 1966 Topps baseball full uncut blank-back proof sheet featuring 11 Hall of Famers.

Mastro offered this one in their May 2008 Sports & Americana auction catalog and included the following description:

An incredible eye-catcher, this very scarce uncut sheet offers unrivaled star power! With its content derived from the issue’s 2nd Series, the 132-card proof sheet’s roster is filled with Hall of Famers, including Alston, Banks (2), Brock (2), Cepeda, Ford (2), Killebrew, Morgan and the rookie card of Palmer. Measuring approximately 28″ x 43″ the blank-backed item’s fully printed obverse depictions are arranged in an 11-card-by-12-card configuration. The sheet presents about EX display quality, and reflects inevitable, scattered surface wrinkling (affecting many individual subjects, including one Brock, one Banks and the Killebrew designs) and marginal faults incurred during factory handling and rolled storage.

REA sold a proof sheet with the same card layout in the Spring of 2021 for $2,880. After reading about the condition and inspecting the paper loss and borders, it’s likely the same sheet Mastro had offered 13 years earlier.