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From Sketches to Collections: The 1969 Topps Basketball Rulers

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I’ve noticed a surge in interest around the 1969 Topps basketball rulers lately. There are more collectors, increased sales, and a growing enthusiasm for the first basketball card inserts. In this article, I’ll provide a quick overview of the 1969 Topps basketball rulers, highlight a few notable sales, delve into the story behind the original line art for the set auctioned at the famous Guernsey’s Topps Auction, and what it reveals about the set’s composition, particularly the intriguing missing ruler #5. I’ll wrap up by showcasing some incredible photos from the collection where many of those original pen and ink drawings ended up.

1969 Topps Basketball Rulers 101

These 2-1/2″ x 9-7/8′ Topps basketball brightly colored cartoon drawings were printed on a paper-like perishable product, folded, and inserted in 1969 Topps basketball packs (one each). However, that year, Topps advertised them as Super-Star Pin-Ups on the wrapper and box.

1969 Topps Basketball Wrapper
1969 Topps Basketball Box

But the insert makes it clear why the hobby renamed them ‘rulers.’

1969 Topps Rulers #9 John Havlicek

Every blank-backed color ruler displays a caricature of the subject to the right of a standard ruler, accompanied by an arrow indicating their height, extending from the player’s depicted height to the ruler. The player’s name and team are in an oval near the top or bottom of the card.

1969 Topps Rulers #11 Wilt Chamberlain

The insert number (of 24) and copyright information are printed in small black text along the bottom right-hand side.

1969 Topps Rulers #10 Lew Alcindor Copy Right and Number

Despite the numbering of 24, the set only has 23 cards. #5 was never released, but we will talk about that later when we cover the original line art. One of the reasons the set is so popular, beyond the bright colors and unique design, is that it’s got huge star power. Twenty of the 23 players are Basketball Hall of Famers. Plus, the cards are relatively scarce; Topps never printed basketball cards as massively as they did baseball – PSA has only grade 3658 1969 Topps Rulers with the most for Lew Alcindor with 360.

Given the folds and paper stock used, ultra-high-grade copies are scarce; there are only 49 PSA 10s and 179 PSA 9s, leading to some really high sales prices.

Before the hobby boom and the set’s resurgence, Robert Edward Auctions sold a complete set in March 2019, advertised as #2 on the PSA Set Registry (8.91 GPA) for $7200. It included nine Gem Mint 10 examples, ten Mint 9s, and four Nm-Mt 8s.

1969 Topps Rulers REA Set – Image 1
1969 Topps Rulers REA Set – Image 2
1969 Topps Rulers REA Set – Image 3
1969 Topps Rulers REA Set – Image 4
1969 Topps Rulers REA Set – Image 5

More recently, in September 2023, Memory Lane Inc. sold the #11 set on the registry (6.04 GPA) for $8065. It had just three PSA 8s to go with seven 6s, ten 5s, one 4, and two 3s.

1969 Topps Rulers Memory Lane Inc. Set

These individual sales exhibit the set’s recent growth in popularity and price:

  • A PSA 9 Billy Cunningham sold for $2500 in September 2023.
  • A PSA 9 Gus Johnson sold for $2000 in September 2023.
  • A PSA 5 Jerry West sold for $1525 in April 2023.
  • A PSA 8 John Havlicek sold for $528 in March 2023.
  • A PSA 8 Lew Alcindor sold for $4150 in February 2023.
  • A PSA 10 Lew Alcindor sold for $9600 in January 2022.
  • A PSA 10 Gail Goodrich sold for $1560 in January 2022.

Even raw lower-grade lots of cards, without the super-stars, sell for $20-$50/card.

1969 Topps Basketball Rulers Original Line Art

I mentioned earlier that despite the cards being marked ‘of 24,’ only 23 different rulers are on the market. The hobby learned why in 1989 when Guernsey’s auctioned off a lot of the original line art in their famous Topps Auction – they mislabeled them as pen and ink drawings used for the height scales on the backs of 1958 basketball cards.

1969 Topps Rulers Pen and Ink Drawings – Guernsey’s Catalog Page 120
1969 Topps Rulers Pen and Ink Drawings – Guernsey’s Catalog Page 121

The auction included 23 pen and ink drawings, but you might notice a few peculiarities. First, the original card artwork for #12 Nate Thurmond and #13 Hal Greer weren’t included. However, those surfaced in late 2020 when REA auctioned off the pair for $3360.

1969 Topps Rulers Pen and Ink Drawings – Gear and Thurmond

The other interesting thing is the inclusion of Celtic legend Bill Russell and 5x All-Star Rudy Larusso (spelled Carruso on the auction page). The Topps Archives believes because the NBA and Topps knew the 1969-70 Topps season would be Russell’s last, and the decision to make a 1969-70 basketball set was made at some point after Russell’s retirement but before Larusso’s on October 1st, Topps likely intended for Larusso to be the 5th card in the set. He added that it’s also possible Alcindor was swapped in for Russell, and Larusso’s retirement caught them off-guard. The “Carruso” sold for $100 in 1989, and the Russell went for $2250. The Topps Archives shared that Bill Schonsheck bought the Russell and many other pieces in 1989, which brings me to where much of this art is now.

1969 Topps Basketball Rulers Original Line Art Today

PSA wrote an article about the 1969 Topps Rulers in March 2011 and included a few quotes from Christopher Sanchirico, a business partner of Bill Schonsheck. They reported that Sanchirico owns the Larusso artwork and that, over the past 20 years, had acquired the artwork for 15 of the 25 players that Topps had drawings for. When you check out Sanchirico’s collection online, you can see many original pieces of artwork framed with released rulers! However, it looks like some items from his collection have been popping up for sale recently.

1969 Topps Rulers Lou Hudson – Line Art and Cards
1969 Topps Rulers Gail Goodrich – Line Art and Cards
1969 Topps Rulers Walt Bellamy – Line Art and Cards
1969 Topps Rulers Wilt Chamberlain – Line Art and Cards
1969 Topps Rulers John Havlicek – Line Art and Cards
1969 Topps Rulers Jerry West – Line Art and Cards
1969 Topps Rulers Oscar Robertson – Line Art and Cards
1969 Topps Rulers Bill Russell – Framed Line Art

Wrap-Up

The 1969 Topps Basketball Rulers are an incredible vintage basketball insert set appreciated today for its star power, scarcity, and fantastic design. The cards also display incredibly well; I ran across this framed example and got major hobby envy!

1969 Topps Rulers Framed Set

Early Exhibit Card Machine With Autographed Babe Ruth and Lou Gehrig Exhibits

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Here’s a nice mid-1920s wooden exhibit card machine with two little signed cards showing a 1928 Blue Series Babe Ruth and Grey Tint Lou Gehrig exhibit. Sotheby’s offered the item in their April 1994 Important Baseball Cards and Sports Memorabilia auction.

Here’s the lot’s full description:

Early Exhibit Card Machine with Autographed Babe Ruth and Lou Gehrig Exhibits, mid 1920s wooden exhibit card machine made by Metropolitan Coin Machine Inc. of Brooklyn, N.Y., holds two autographed exhibits of Ruth and Gehrig, the Ruth exhibit is a 1928 blue tint series with the Babe in quotes, a strong bold black ink signature, the Gehrig is a 1926 grey tint exhibit with the signature in the back-ground, “Lou” is a bit light but the “Gehrig” is bold and clear, overall condition of both cards is excellent to mint, with minor corner wear, the machine itself has a glass front and has been refinished, lock and key back, blue lettering “Novelty Card Vendor,” height 13 inches, width 7 1/2 inches, and depth 7 inches, at least near mint condition, wooden exhibit card machines are very rare, very few have survived and the autographed exhibits displayed of Ruth and Gehrig just add to make it a top shelf collectible.

It’s not the exact same card (auto location), but REA sold a signed 1928 Babe Ruth Exhibit card for $5,875 in 2008; it would be just a touch (ok, A LOT) pricier at auction today.

Also, FWIW, I think the Gehrig exhibit might have been a 1928 release as well, but I’m no expert on pre-war exhibit cards.

Calvin Murphy and Fran Tarkenton Topps Prototype Cards

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I ran across these circa 1970 Calvin Murphy and Fran Tarkenton “prototype” cards in Ron Oser Enterprises’ April 2000 auction catalog.

I’m unsure what to make of these items; the lot’s description explained that they appeared to be Topps prototype cards that were never issued.

The basketball card features Calvin Murphy of the San Diego Rockets, who moved to Houston before the 1971/72 season started. The writer said the style and size of the card were similar to those of the 1969/70 and 1970/71 Topps issues.

The football card features Fran Tarkenton as a New York Giants player, where he played from 1967-1971.

Both cards were still adhered to the original artist board and were described as being in perfect condition.

Let me know if you know anything about these items.

Upper Deck Hockey Sheets

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Here’s an awesome summary of the Hockey Sheets that Upper Deck distributed at games during the 1991/92 NHL season, as presented in Allan Kaye’s Sports Cards in April 1992.

I had previously written a four-part series of blog posts related to Upper Deck’s commemorative sheets that I may republish here or via a magazine in the future, so if you’re interested in more about them, please contact me. In the meantime, here are a pair of examples from the 1991/92 distribution, as discussed in the article.

1954 Topps Display Box and Three Wrappers

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1954 Topps baseball boxes are extraordinarily desirable (Hello Ted Williams!); Ron Oser Enterprises sold this one in December 2000 with three wrappers.

The lot’s description mentioned that the box had been repaired and glued but was otherwise in VGEX condition. 

Rockhurst Auctions re-sold the exact same box in April 2024 for $8,050.

If you’re a vintage display box collector, I’ve seen the following 1954 Topps baseball box variations:

  • 5-cent, 6-card, dated, 24-count (Ted Williams design); the box pictured above
  • 5-cent, 6-card, undated, 24-count (Ted Williams design)
  • 5-cent, 4-card (Canadian), dated, 36-count (Ted Williams design)
  • 5-cent, 4-card (Canadian), undated, 36-count (Ted Williams design)
  • 5-cent, 6-card, undated, 24-count (Green/Red design)
  • 1-cent, dated, 120-count (Green/Red design)
  • 1-cent, undated, 120-count (Green/Red design)

Check out The Unopened Archive for more!

An Ad For The Most Gorgeous Cards Ever Produced

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This advertisement from the back cover of the February 1977 issue of The Trader Speaks highlights the most gorgeous cards ever produced: 1976 SSPC!

Why would someone call a collector’s issue one of the most gorgeous sets ever produced? Well, because of the set that influenced its design…

1976 SSPC is a 630-card “collector’s issue” released by TCMA. Dubbed the “Pure Card” set, the design was based loosely on the 1953 Bowman set. The set was available exclusively via mail order and was advertised in the nascent Hobby Media, such as it was in the mid-70s.

Despite the cards bearing a 1975 copyright, the set is considered a 1976 set as it was not released until then.

SSPC was not licensed by either MLB Properties or the MLBPA, and shortly after its release, was sued by Topps. As part of the settlement, SSPC agreed to never reprint their 1976 set, and to never attempt to produce a similar product ever again.

Keith Olbermann, then still in high school, edited the copy on each card.

BaseballCardPedia

Dean’s Cards added that it was the only full baseball card set ever issued during the Topps monopoly, so the hobby saw it as a refreshing change of pace from the predictable Topps issues.

And lastly, if anyone has any other advertisements offering these cards, please get in touch with me.

The Only Known Scorecard From Cy Young’s 1904 Perfect Game

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Here’s the only known scorecard from Cy Young’s 1904 Perfect Game vs. Rube Waddell, the first perfect game in AL History. Sotheby’s offered it in their June 2005 Important Sports Memorabilia and Cards auction.

I’ve never been a big collector of this sort of memorabilia unless the scorecard advertised sports cards, too, but this one is so historically significant that I felt it was worth highlighting.

Here’s the full item description copied from the catalog:

One of the most consistent and durable pitchers the game has ever known, Denton True “Cy” Young won 511 games almost 100 more than any other pitcher in history. He won 30 games five times and topped 20 wins an astounding 15 times. In 1901 Young had his best season and became the fledgling American League’s first superstar, leading the junior circuit in wins, strikeouts and ERA. His greatest single performance, however, would come on May 5, 1904 at the Huntington Avenue Grounds in Boston. In an epic showdown against future Hall of Famer Rube Waddell and the Connie Mack led Athletics Young threw the first perfect game in American League history. In the ninth inning with two outs, Connie Mack sent Waddell (the pitcher) to the plate. Cy Young popped him out on a fly ball to center capping his 3-0 masterpiece. Not a single ball was hit hard by the Athletics and Mack himself commented that this was the most impressive game ever pitched. Young’s extraordinary nine-inning performance was at the center of what may be the most amazing streak of pitching excellence in baseball history. All told, the right-hander pitched 24 consecutive innings without surrendering a hit. Prior to his perfect game on May 5, Young had pitched two hitless innings at the end of a loss on April 25, and seven innings of hitless relief on April 30. In his first outing after blitzing the Athletics, he stretched his hitless streak to 24 innings against Detroit on May 11 In a 1-0 victory, Young failed to allow a hit until future Hall of Fame outfielder Sam Crawford broke the hitless streak with one out in the seventh. Offered here is the only known original scorecard from Cy Young’s historic perfect game on May 5, 1904. The six-page scorecard features pre-printed lineups at the centerfold for that day including pitchers Young and Waddell. Every at-bat has been neatly recorded in pencil by its original owner. A small composite image of the Red Sox team appears on the first page. The interior pages have loosened from the spine, which has been reinforced by clear tape. Minor soiling and general wear do not significantly detract from its presentation quality. Very good condition overall.