Have you had your Wheaties today? I previously wrote about a 1940s Tommy Henrich Wheaties ad; Pee Wee Reese was a spokesman for the brand, too!
Ron Oser Enterprises offered the above-pictured piece in their April 2001 catalog. They described it as follows:
A particularly striking and extremely rare (only example seen!) trolley sign, an 11″ x 21″ heavy paper sign with a large photo of Reese in his Brooklyn Dodgers cap, and opposite, the familiar orange & blue Wheaties “Breakfast of Champions” cereal box. The photo has a crease at the upper left corner, and the other corners (which were “hinged” at one time) have been lightly retouched (virtually undetectable). Excellent condition and one of the best Brooklyn Dodger advertising pieces we have ever offered. Framed & matted to 17 x 27 inches.
While it may have been the only example they had seen then, I managed to find a few more online. In February 2016, All Sports Auctions sold a “Vintage Pee Wee Reese Wheaties Ad Broadside” for $133.
Also, a collector on the Net54 forums sold a copy with the following description around March of 2021:
This is a very nice cardboard advertising display from the 1940s, featuring Wheaties brand cereal and Pee Wee Reese of the Brooklyn Dodgers. Likely to have been displayed in a grocery/corner store at the time. Piece measures approximately 17 in. by 9 in. Made of a thicker stock paper with some creases throughout each of the corners/sides, small chip in upper left, and some slight toning along edges and back of piece. Printed graphics are still bright and fully intact. Overall, very solid piece that would make a great addition to one’s Brooklyn and/or advertising collection!
